Top 9 Sunscreen for Distribution to Build Profitable Line

If you are looking for sunscreen distribution, the key to success is your products help retailers make decisions fast: face or body, daily or outdoor, matte or moisturizing, tinted or invisible.

This guide build an 8–12 SKU sunscreen line that fits most global distribution channels, with clear roles for each SKU, pack size guidance, and a pricing structure that protects your margin.

1) Start with two product lines, because the buying logic is different

Facial sunscreen

• Higher repurchase potential when texture and user experience are satisfactory
• People are more sensitivity around “pilling”, “white cast”, “greasy feel”
• Strong upsell space (tinted, matte, anti aging positioning)

Body sunscreen

• Driven by volume, family use, and seasonal stock up
• Pack size and value matter more important
• Faster sell through when you nail outdoor and travel moments

In our experience, many distributors underperform because they treat facial and body as one category. Split them early and your assortment becomes easier to sell.

2) 9 SKU Covers 80% Demand

By focusing on core SKUs and a few optional add-ons, you can cover 80% of the market needs while keeping your selection efficient and high-turnover. Below is a "core + optional" lineup including facial and body protection.

A) Facial sunscreen core

• Daily lightweight facial SPF 50

Role: your volume driver for daily use

Texture: light lotion or gel cream, fast absorbing

Star product

• Tinted facial SPF 50

Role: margin builder and "one step routine"

Tip: two shades are ideal, but even one universal tint can perform if you keep the lineup tight

DS5397

DS313-1

B) Body sunscreen core

• Body lotion SPF 50 in family size

Role: high turnover, value anchor

Pack size: 200–400 ml

DS5776

• Sport outdoor body SPF 75

Role: premium price point for beach and outdoor

Positioning: water resistant, sweat resistant, durable feel

DS5764

• Sunscreen Oil body

Role: Nourishes, enhanced Skin Glow

Pack size: 150–250 ml

DS5772

DS5767

C) Optional add ons

• Face and body spray

Role: convenience, for outdoor shoppers

Note: distribution varies by channel and regulation, so check feasibility for your route to market

DS5762
DS5216

• Stick sunscreen for face high exposure areas

Role: upsell for sports, travel, and on the go reapplication

DS5763

DS5768

• After sun care

Role: increases basket size and reduces “sun problem” complaints

Works well as a bundle with body sunscreen

DS5355

DS5352

• Sunscreen with new packaging

Role: Attractiveness, stand out in most products

Works: High average order value

DS5208

DS5638

3) Pack sizes that protect your margin and improve sell through

Pack size is not a small detail in sunscreen. It is a pricing strategy.

Suggested pack sizes by SKU role

Facial daily: 40–60g or 30–50ml

Why: fits handbags, encourages repeat purchases, easier premium pricing

Facial tinted: 30–50g

Why: higher cost and higher perceived value

Body family value: 200–400ml

Why: you want a clear value anchor

Body sport: 150–250ml

Why: premium SKU, not competing on size

4) Price tiers that make your assortment stable

Your lineup should have three tiers. This keeps retailers happy and prevents you from fighting only on price.

Tier 1: Value anchors (high turnover)

Body SPF 30 or Body SPF 50 family size

Purpose: easy yes purchase, volume, repeat

Tier 2: Core daily (most units across channels)

Daily facial SPF 50

Standard body SPF 50

Purpose: consistent reorder, good shelf presence

Tier 3: Margin builders (lower volume, higher profit)

Facial matte, facial tinted, sport outdoor, stick

Purpose: protects profitability, differentiates you from commodity sellers

A quick rule: if everything is "premium", retailers cherry pick. If everything is "value", you get stuck in discount wars.

If you're building a sunscreen category for your country, we can share a distributor ready proposal tailored to your channel mix and price targets, including recommended pack sizes and positioning for facial and body.

If you want it, send:

• Your main channel (pharmacy, beauty retail, supermarket, e commerce)
• Target price range for facial and body
• Preferred SPF focus (30, 50, or both)

And we’ll reply with an assortment sheet you can use for buying and retail presentations.