Uma ubona ukudistribute amasunscreen, isiphumo sokuphumelela siyokuthi izinto zakho zikusiza abasalesi ukuzibhekana ngokukhawuleza: ukusebenzisa kwezinyawo noma kwezinyawo, ngosuku lwesikhathi noma kwezindawo zokuhamba ngaphandle, ngokubeka inkambu noma ngokubeka umphilo, ngokubeka inkambu noma ngokubeka ngokungafanani.
Le gujida iyabuka umhlangano wamasunscreen angama-9 we-SKU oqondile kuzo zonke izindlela zokugcina ezizweni lonke, ngezinqumo eziqondile zezinto zokusebenza kwe-SKU ngalinye, imininingwane yezindawo zokugcina, nokuthenga okuvumela ukuthi uphatha inkululeko yakho.
Kwiziphumo zethu, abadistribyutha abaningi bakhula kancane ngoba babayisele amaswidi nezinye izinhlanganiswe njengomunye uhlu. Yenza ukuthi ubahlanganise kabusha futhi ukuthi ukusakha kwakho kuzobalulekile ukuthi kuthengiswe ngokumelene.
Ngokugcina amaswidi amakhulu nokuthenga okuncane okungakhethwa, ungakhiqiza amaswidi angu-80% wokusebenza kwezindawo zokuthengiswa ngaphandle kokuthengisa ukuthi ukusakha kwakho kubaluleke futhi kukhona ukuthengiswa kakhulu. Ngaphansi kuyiluhlu lwamaswidi "amakhulu + okungakhethwa" oluchazwa ukuthi lufaka umsindo wezinye nezinye.
Amasunscreen asekhanda kufanele abonelele kahle ngeminye imithombo yekhanda futhi kufanele bakhululeke ukusetshenziswa ngosuku sonke. Ezilandelayo ziyizinto eziyisibili ezibalulekile kumhlangano wamasunscreen asekhanda okuhle.
Isikhundla sakho esiphephileyo sokuqala kufanele ibe yamasunscreen asekhanda ngosuku sonke okungafana noma okuvumela ukubeka amanzi, ngenxa yoko kukho umhlangano wamasunscreen owatholakala ngokukhawuleza ngabasenduli uma abathengi bafuna into eyisilungile kusetyenziswa ngosuku sonke.
Khetha isunscreen esihlanu sesikhumba njengokuthi yilokho okukhombisa ubude lwesikhephe sakho futhi njengokuthi yilokho okuphakathi kwezinye izinyathelo, ngoba kuthengiswa ngenxa yokuwanele kanye nokubuyisela ukuphakamisa kahle njengokuthi yilokho okukhombisa ubude lwesikhephe. Ungakubika amabhayili amaningi ukuze ufakeleke kubantu abaningi.
Isigaba se-isunscreen sesikhumba siyihlanganisa ubude lwesikhephe kanye nezinhlanzi zezindlu. Abathengi bahlukumeza ukuthenga izinkampani ezinkulu. Ngakho ke yenza isikhumba sakho sesikhumba ngokuhlanganisa ubude lwesikhephe kanye nokugcina kwezinsuku zokushintsha. Ngokufanayo, kubalulekile ukudibanisa izinto ezivalekile kanye nezinto eziphakeme ukuze zihlinze abathengi abaningi.
Lokhu ngu-SKU yakho yomthwalo wokuguqula kakhulu yokufaka imithwalo emzini nekusetyenziswa ngasinye isonto. Kuyafanele kwi:
Yenza ukuguqula kakhulu kanye nokuphikisana nomthwalo wokusebenza okuthile, okuhlanganisa izinsuku zokubuyisa.
Iprodhukthi engekhoyo kakhulu eyakwenzela abantu bavule indlela.
Hlela iphrojekthi yamaprodhukthi ukuze uhlake umkhawulo wokubhekana nabo babo.
Le ndima ibizwa ukuthola abasebenzi abanemiphumela ephezulu, abasebenzi abazihlonipha, futhi ibeka ubukhulu bebrhandi kumlando wokuthuthukisa.
Ngokusebenzisa indlela yokuhlinzeka, singakwazi ukuthola ukuthengiselwa kwezindaba zokuphakama nokuthola umphumela ophezulu.
Vulula amadonga amahle asebenzisa iprodhukthi.
Yenza ubukhulu bebrand engapheliyo okungakwenzeka ukusebenzisa kwezinye izihloko zesithombe.
Isunscreen esinemithi siyisifunda esingaphansi. Sisiza ekutholeni ukuzibonisa okuphelele futhi sibhatha iskin, ngakho sinesiphambano esiphelele sokuvikela iskin. Akuyiyo yisifunda esisebenzisa ngokukhulu njengalesi lotion yesithombe, kodwa yisifunda esinephrofiti ephelele, esiyinhloso yezindaba zokuphila, esinamandla okwenza izinto ezahlukene.
Izinkokhelo ezingasemthethweni zisiza amakhasimende akho ukufumana ukwahlukaniswa okuphelele futhi izisolo ezingasemthethweni. Lezi zingasebenza ukuphakamisa i-average order value (AOV) yakho futhi zisiza amakhasimende akho ukufumana izinhloso zokuvikela iskin zonke.
Ifomathi yokuspray kwenza ukubuyisela kahle nokusheshayo, kuyisifundo esihle kakhulu kubazimisele abasebenzisa emhlabeni, abasebenzisa ngaphandle kwesikhebe, nababili bokusebenza. Kusheshayo, kuhle, nokwakhiwa kahle.
Izikategoria zezinkotho zokuvikela isithunzi ziyiziprodukthi ezinamaphrofithi amaningi kanye nezimali ezingaphezulu. Ziyisifundo esihle kakhulu ukuzilungisa izindawo eziphakeme kakhulu zokubonwa njenge-nose, i-ears, ne-neck, nokufaka ngokusheshayo ngaphandle kokuphakamisa.
Amaprodhukthi okuvikela isithunzi ngemuva kwezinye aqashelwa ngokuthi ziyasinda kanye nezihlukanisa. Zisolvele izinkinga zokuvikela isithunzi ngemuva kwezinye njenge-redness, peeling, ne-irritation. Ukuphoqaya ukuvikela isithunzi ngemuva kwezinye njenge-sibalo sesikhathi sokuvikela isithunzi ngemuva kwezinye kungasiza ekuthuthukiseni ukubuyisela kahle kanye nokuphakamisa ubude bakho bokuthengiswa.
Umdlalo wokuphakamisa ukuvikela isithunzi kungasebenza kahle njenge-sibalo sokubonwa kahle, ikakhulu emagazini yezinhloso, emagazini enkulu yezinhloso, kanye kumonakalo wokuthengisa ngaphandle kwesikhebe.
Ukubeka emathayibhileni akuyi into encane kusikrini sokuvikela. Yilokhu kucabanga ngokuthenga.
Amathayibhile okupaka okumelene nomsebenzi wokuthenga
Ukusebenza kwezinyawo: 40–60 g noma 30–50 ml
Kungani: kufana nezincwadi zomkhosi, kuthuthukisa ukubuyisela ukuthenga, kunezinkinga ezinkulu zokuthenga kwemali
Ukusebenza kwezinyawo enesibonelo: 30–50 g
Kungani: ukuthengiswa kwezinto eziqinile kanye nokubonwa ngokuthi kuzinzinga ezinkulu
Isigaba sokubhodi: 200–400 ml
Kungani: ufuna ukuthi ubheke isigaba sokuvalelwa esikhulu
Isigaba sokubhodi sokusport: 150–250 ml
Kungani: isigaba esiphakeme, asisivumelwane ngokubhekana ngokubanzi
Isigaba sakho kufanele sibe yamathieru amathathu. Lokhu kusindisa abasendiseli kanye nokunqoba ukuthi usivumelwane kuphela ngokuthengiswa kwemali.
|
SKU |
Ukuphawula |
#1 Izinketho zokubaluleka (ukuguqula kahle) |
Isiphephelo sebodhi SPF 30 noma isiphephelo sebodhi SPF 50 yesizwe |
Ukuthenga kahle, ubukhulu, ukubuyisela kahle |
#2 Ikhona kuzo zonke izinsuku (izinketho eziningi kuzo zonke izindlela) |
Isikhathi sokuvikela isithunzi sesifasi sasezinsuku SPF 50 / Isiphephelo sebodhi seSPF 50 esisemthethweni |
Ukubuyisela kabusha okufanayo, ukubona kahle emagazini |
#3 Abathuthuzi be-umthwalo (ukubuyisa okuncane, umthwalo omkhulu) |
Isiphephelo sesifuba esibomvu, isiphephelo sesifuba esinamabala, isiphephelo sesifuba sokudlala kwezindawo zezinsuku, isitiki |
Ukuchaza umthwalo wakho, ukugqinisa ukuthi ungumthengisi wezinto eziphelele |
Indlela embili yokubhekana: uma konke kukhona "kunzima", abasithengi bakhetha kahle. Uma konke kukhona "ukuthenga okuncane", uyabuka phakathi kwezinkinga zokuthenga ngaphansi kwezinye izindlela.
Uma ubuyakha isikhombisa sokuvikela ukuvula kwakho yezwe lakho, singathumela inkcazelo yokuthengisa eyisivumelwano esihlukanayo ekhethwe ngokulinganisa isikhombisa sakho se-"channel" nokufuna ukuthenga, futhi kufaka amandla okuthengiswa okumelwe kusetyenziswa kwezinyawo nezincwadi.
Uma ufuna lokhu, thumela:
Futhi sizokubuvisa isithombe sesiqhelo esingasisebenzisa ekuthengeni nokubonisa emagazini.
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