9 Sunscreen Na Yau Da Kanan Aikin Gudumun Zai Taimaka Wajen Samun Kasuwanci

Idan kana neman gudanen sunscreen, wuri na farko na success shine abin da suka taimaka wajen yin fahimtar da sauran abubuwa: face ko body, daily ko outdoor, matte ko moisturizing, tinted ko invisible.

Wannan shirin zai haɗa sunscreen line na 8–12 SKU wanda ke fitowa a cikin duk global distribution channels, da roles mai ban sha’awa don kullum SKU, hanyar koyon size na pack, da pricing structure wanda ke rarraba margin na ku.

koma da biyu product lines saboda buying logic ba su daga wurin da suka zuwa.

Tsari sun daidaita wajen ruwa

• Yana da kyakkyawan kansa na repurchase idan texture da user experience suna da kyau.
• Matakin suna da kyakkyawan kansa a cikin “pilling”, “white cast”, “greasy feel”.
• Yana da kyakkyawan kansa na upsell (tinted, matte, anti aging positioning).

Kaya sunscreen

• Yana da alaƙa da volume, family use, da seasonal stock up.
• Size na pack da value suna da kyakkyawan kansa.
• Yana da kyakkyawan kansa na sell through idan kuna gane outdoor da travel moments.

A cikin amfani mu na gaba, mahaullakai mai zuwa biyu sun yi karami da yawa saboda suka yi amfani da mahaullakai na hannu da jiki a matsayin wannan babban daga cikin mahaullakai. Farko ku fara fuskantar su kuma kowane mahaullaki zai zama yadda za a salla su.

2) 9 SKU Ya Kammala 80% Daurin

Daga cikin kariya a tsakanin mahaullakai na baya da wani kwanaki da kadan na bayanin mahaullakai, za ku iya kammala 80% dawo na sarrafa idan ku kara shirin ku da yawa da karami da sauransu. A bellow shine "baya + bayanin" na mahaullakai na hannu da jiki.

A) Mahaullakin hannu na baya

• Mahaullakin hannu na kwanaki da SPF 50 na karami

Tashar: wani mahaullaki da ke taka sarrafa a kwanaki

Sifat: karami na lotion ko gel cream, ya zama wajibi da karami

Mahaullakin mafi kyau

• Mahaullakin hannu na kwanaki da SPF 50 na karami

Tashar: wani mahaullaki da ke taka sarrafa da karami da "suna kwanaki na karami"

Alamarika: biyu lafiya suna da kyau, amma idan kana da daya kuma zai iya aiki idan kana gudan cikin karama

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B) Kankara na jini na sunscreen

• Lotion na jini SPF 50 a tsakiyar gida

Yanayi: yanzu ya kashe kwayoyi, wani abu da ke taimaka wajen rarraba abubuwa

Kwanaki na pakati: 200–400 ml

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• Sunscreen na jini ga dabi'ar gida da kafin gida SPF 75

Yanayi: harga mai kyau don dabi'ar gida da kafin gida

Takonarwa: ya daga ruwa, ya daga sanyi, da kuma yana da tsari mai gaskiya

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• Zaunin sunsikrin don jini

Takonarwa: Ya saukin jini, ya saukin kishin jini

Kwayar kofa: 150–250 ml

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C) Bayanai na iya zama

• Spraay don fasaha da jini

Takonarwa: don fahimtar aiki, don wadanda suka shiga gida

Bayani: Fasahar yana zama babu kuma a cikin wasu hanyoyi da wasu shari'a, don haka ku duba yadda zai iya aiki ga hanyar ku na soke market

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• Kushe sunscreen ga hannu da wadanda suka yi amfani da su a yankuna da ke cikin tafarki mai yawa

Tungo: ya sa mu sanya abubuwa masu yawa ga wasu al'ada, kudun gida, da kuma a lokacin da aka sauya sun sunscreen

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• Babban sun care

Tungo: ya sa mu sanya abubuwa masu yawa ga sabon basket da kuma ya sa mu raba shakatawan 'sun problem'

Ya yi aiki da kyau a matsayin bundle ta hanyar body sunscreen

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• Sunscreen na da kofa mai sauƙi

Yadda ake amfani: Kuma yana daga cikin abubuwan da suka dace da sauya

Yadda ake amfani: Yana da kyau ga ƙarshen kayan da aka sanya

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3) Kofa na saizi wanda ke rarraba gudunmawa na ku kuma yana taimaka wajen koyon bayani

Saizi na kofa ba abu mai tsoro a sunscreen ba. Shishe ne ya zama saizi na fayil.

Saizi na kofa da aka bin kamar yadda ake amfani da SKU

Kudin wani yau: 40–60g ko 30–50ml

Mene ne: ya fito a cikin kudin wani yau, ya sa muhimmanci a zama shirye-shiryen daidai, ya sa yadda ake sanya fayilin gaba daya

Kudin wani yau mai rangi: 30–50g

Mene ne: yana da kyau sosai kuma yana da ala'adu sosai

Kudin jiki na gida: 200–400ml

Mene ne: kun so ka sami ala'adun daidai

Kudin jiki na kwallon kayan aiki: 150–250ml

Mene ne: kudin wani yau mai kyau, ba ta tabbata da kudin wani yau na sarrafa a cikin hukunci ba

4) Kudin wani yau na tafarka wanda suka sa kudin wani yau na gida daidai

Kudin wani yau na gida ya kamata ya haɗa uku. Wannan ya sa kudin wani yau na gida suka dace kuma ya tsara ku don kudin wani yau na gida daidai

Jiha 1: Ma'azanin nilai (kwayoyin yawa)

Body SPF 30 ko kwanaki na Body SPF 50 ga kwarin gida

Maqasud: saukar da amsa da 'ehi', kwayoyin yawa, kuma tsumani

Jiha 2: Kwayoyin aljihadi (kwayoyin mai zuwa ne a dukkan watsi)

Daily facial SPF 50

Standard body SPF 50

Maqasud: tsumani da kwayoyin aljihadi, kuma baya da kyau a shafin kwayoyin

Jiha 3: Mabu'ukan fayilai (kwayoyin kara yawa, amma fayilai mai zuwa ne)

Facial matte, facial tinted, sport outdoor, stick

Maqasud: ya kare fayilai, kuma ya fara farko da mabu'ukan kwayoyin

Sunnan yadda: idan duk abu shine "premium", maka ba su kuma aikin wani abu ne. Idan duk abu shine "value", za ku daga cikin gudun kariya.

Idan kana bincika shakara na sunscreen ga bango, za mu iya ba da wani shawara mai tsayi don kafin wani abu ne, ya zama daidai da hanyoyin kira da kayan bayani na kira, kamar yadda za a saba kwayoyin fadada da body, kuma yadda za a saba kwayoyin fadada da body.

Idan kuna so, a randa:

• Hanyar sadarwa na uku (pharmacy, beauty retail, supermarket, e commerce)
• Kayan bayani na kira ga fadada da body
• SPF na kira (30, 50, ko biyu)

Kuma za mu amsa da sahabin kwayoyin bayani da za ka iya amfani dashi don buya da bayani ga sadarwa.