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Izifundo Eziyinhloko Zabathengi Bokuqala Qala ngemibala engu-23, hhayi uhla oluphelele Khetha indima eyodwa yomkhiqizo ecacile ngaphambi kokukhethwa kwefomula Ukufanisa imodeli yokunikezela nesigaba sebhizinisi (I-Ready Stock / Private Label / OEM) Yakha indaba yomkhiqizo kuqala, uhlu lwe-SKU lwesibili |
Ukuze imikhiqizo engena esigabeni sezinwele, i-shampoo yezinwele ngokuvamile iyindawo yokuqalisa efinyeleleka kalula.
Ngokungafani nodayi wezinwele wendabuko, i-shampoo yokudaya izinwele ngokuvamile kulula ukuthi abasabalalisi nabathengisi bayibeke futhi bayithengise.
Iphutha elivamile ukuphatha i-shampoo yokugcoba izinwele njengomkhiqizo olula ngoba nje ifomethi ibonakala ilula. Eqinisweni, kusadingeka izinqumo ezicacile mayelana nobubanzi be-shade, izinga lokusabalalisa, indaba yefomula, ukupakisha, kanye nemodeli yokunikezela.
Lesi siqondiso sihloselwe abathengi bomkhiqizo abaqalayo abafuna ukuqonda:
Uma uthanda ukubona isibonelo esikhulu, isiqondiso sethu ku- ishampu yokubhala isithelo sokubhala kubazimbi sisho ukuthi izithombe zezinto, izinqumo zabezokuthenga, nokwahlukaniswa kwemisebenzi yokuqasha kuhlanganisa.
I-Hair color shampoo iyinkinobho kunezinkambo zokuvula izinyawo zokuvula okwenziwa ngokuzenzakalelayo futhi inombolo eyinkimbili yokuthenga. Lokhu kwenza ukuthi yisikhetho esihle kubazwe bokuvula izinyawo zokuvula.
Kubabuyi abafana nabo ngokwesibili, ukuthenga kwenza ngamatheba amathathu.
Okokuqala, ubizo lwesithombe silungile ukuthi siboneke. Abathengi bakhumbula ngokushesha izinhloso zokuvula izinyawo zokuvula, ukuvula izinyawo zokuvula, noma ukuvula izinyawo zokuvula ngendlela engeyona yezindawo.
Okwesibili, isithombe silungile ukuthi siboneke. Abasalesi, abaqasha, nabasalesi bafunda ukuthi izinkambo zokuvula izinyawo zokuvula zilungile ukuthi ziboneke nokubonisa.
Okwesithathu, umkhiqizo usebenza kumamodeli amaningi ebhizinisi. Kuye ngesiteji sakho, ingakhiqizwa njengento esevele ikhona, umkhiqizo we-label yangasese, noma iphrojekthi ye-OEM eyenziwe ngezifiso ngokuphelele.
Yingakho ama-shampoo anombala wezinwele ngokuvamile eyindawo enamandla yokungena yemikhiqizo ekwakha imikhiqizo emisha.

Ngokuvamile, "abaqalayo" basuke bebhekisela kubasebenzisi abaqalayo ukusebenzisa imibala ekhaya. Kubanikazi bomkhiqizo, "abaqalayo" ngokuvamile:
Imibuzo abayibuzayo ihlukile.
Umthengi wokuqala uyabuza: ngikusebenzisa kanjani lokhu?
Umthengisi wokuqala webrhendi ucula:
Kabefore ukulinganisa amafomula, qinisekisa indima eyodwa umshweshwe kufanele asebenze kulelihlu lakho.
Lokhu ke kuzoba kubaluleke kakhulu kubantu ababegcina kahle. Baza kucula ngemishweshwe kabefore ukubhekana nezindima zebhizinisi.
Umshweshwe wokulisha ubuhlungu ungalungana kakhulu:
| Ithayiphe Yokusebenza | Kubalulekile kuma |
| Ukubhekana nokufihla kwemibala yomhlope | Abantu abadala kakhulu, abathengi abanqamuzela ukwenza okunconywa |
| Isifunda esikhulu somhlope-omnyama | Amasithili okuthenga aphakathi kwezinkulungwane zonke |
| Isiphetho esinamandla angaphezulu | Abantu abaqondisa ukuthi ubuhle bokuphila kubalulekile |
| Kubhekana nezinhloso zezinsizini | Amaphoyinti we-social media, abantu abancane |
| Ukuhlanya + isibonelo sokukhanya | Amabrandi okuhlanya izinyawo ezisebenzayo aqhubeka nokwakha |
Ku-maphakade, amabrandi abe yinkulu ukukhetha indima eyodwa eyocacileyo futhi bakwakhe iprodukthi ngokwaleso.
Akukho zonke izishampoo zokubhala izinyawo zihlukene. Ziningi zibhekene nokuvala kwezinyawo ezibonakalayo, ezinye zibhekene nokugcina noma ukuvuselela umbala. Ezinye ziyasebenzisa izithombe zezilwane noma izinkampani ezingenabo ukuzimela, futhi ezinye ziyakhuluma ngendlela yazo yokuqondisa, njengokuba kuyizibhobho zokubhala.
Lokhu kukuthi isinqumo sokuqala sokuthenga akuyi "Njani iprodukthi eniyithanda?" kodwa kuphela "Ithayipi yeprodukthi ephakemba kuchaneli namuntfu wami?"
Kusinqumo sokuqala sokuthenga, abathengi bahlala bavumela:
Uma uvumela ukuthi usebenzisa isithu esingaphansi kakhulu, umbhalo wethu ku- ishampu yocingo lomthwalo wemithwalo engenammonia uyabonakalisa izinto abathengi bezibhrendi kufanele zihambisane kabefore ukuba baphinde bafunde le ndlela.
Uma uvumela izifomathi ezintsha, ezenzakalekile kakhulu ukubonisa, I-Shampoo Yokudaya Amabhamuza uyabonakalisa umzekelo omuhle wokuthi ukuthanda kwezinhloso nezisebenzayo zinokuhambanana.
Into eyinkulu kakhulu yokuchitha ekupheleni kwemishini yokuqala yemishini yemashadi yomhlangozi yisibonelo sokuthi ubheke amashadi amaningi kakhulu. Amashadi amaningi akwenzeka ukuthi kubhekwe kakhulu ngokugcina, ukubhalwa, ukusakha, ukubhalwa kwezibizo, nokubhalwa kwezibizo zokubuyisela.
Lokho okwenza kahle kubabili abaningi: qala ngamashadi awenziwe kahle ukubhalwa nokuthengisa, njengekhaya elikhulu, elikhulu kakhulu, nesikhulu.
Lezi zishadi zithengiselwa kahle ngoba zihambisana nezidingo eziphakade njengekubusa kwezikhumba, ukugcina kwezishadi ezikhulu, noma ukusebenzisa kahle emnyakeni.
Umthwala kwanqakuwa akufanele aqondise kuphela kufomula. Umzuzwana wemvelo waprojekthi uyadingeka njengoba kuyadingeka kakhulu.
Ukugcina kwemvelo yeshampu yokubhala izihlango lapha kusukela kumazwi amahle okuphendula le mibuzo:
Isibonelo, umzuzwana wemvelo ungathola indawo ekuthi:
Kuzinhle kakhulu ukuthi isicathulo esihle kakhulu sasezindaweni eziyisikhashana, kuyizinyathelo ezinkulu zokuthi izindlela zokuthengisa ziyisikhashana. Abathengi bafuna ukuthola iziphumo ezinkulu uma bakhetha indlela yokuqonda eyodwa yokuqondisa futhi baphinde bavumelane ngokuphelele.

Izinto ezibonakalayo kakhulu kusikhashana akuzange zibe nokuthembeka kakhulu kusendleleni yokuqasha.
Ngaphambi kokugcina umkhahla, abathengi kufanele bahlakule ukuthi iprodukthi iyakuthengiswa kuphi:
Lezi zinto zihambisana nokuthi:
Kumazikhombisa okuhambisana kahle, izibonelo zokubhala ezinamandla, eziqondakayo kunezilingo zokubhala eziningi kakhulu. Lokhu kuyinto eyinkimbinkimbi kakhulu xa kusobala ukuthi kufuneka kubhekwe isigaba esikhulu sezinkulungwane.
Amabrandi amaningi ayikhothama isikhathi sokuphendula ukuthi bafuna ngempela ukuthi kubekho umkhawulo wokusebenza, umkhawulo wokwenza ngokwesifundo, noma umkhawulo wokwenza ngokwesifundo sika-Original Equipment Manufacturer (OEM). Lokhu kungasibusa kuqhubeka kwezikhathi eziningi futhi kungasibusa kuzilungiselelo ezingavame ukuba zihlukane kusukela ekusapheni.
| Isici | Iziphumo zami | Ilabha lesiboniselo | I-OEM |
| Isikhathi kuze kube lusebenzini | Eshesha kakhulu | Umkalo | Ukubanga ubuchwepheshe bezinhloso |
| Ubuchwepheshe bezinhloso | LIMITED | Kuhlu | Ukuhlawula kabusha |
| Ukuchaphazela kwesifundo | No | LIMITED | Phelele |
| MOQ | Phantsi | Umkalo | Kunye |
| Kubalulekile kuma | Ukuzama isigaba | Ukubanga ubuchwepheshe bezinhloso | Ukugcinwa kanye nokuchaphazela |
Ukufunda kabanzi kwezinqumbu, isiqondiso sethu sokubhala ngokwesifundo vs OEM shampoo yemithwalo yomhlabathi yisibonelo sokuthi iliphi imodeli elingakwazi ukuthi liyasebenza kusigaba esithile sesibizo. Uma uyahlukene kusukela ekuthinteni, iphepha letu lencwadi yokubhala ngokwesifundo yemithwalo yomhlabathi libhala ngokwesifundo, amabhala, izibonelo zokubhala, kanye nezimali zokuthenga okuncane (MOQ) ngokucacile.
Ababhalisi abafana nabo kahle bahlola izimpahla kuphela ngokubona ukuthi ziyasebenza njengoba bakhuluma ngokuphelele. Lokho akukwanele.
Ngokwesibonelo, iprodukthi kufanele ibe yisibonelo sokusebenza ngempela. Kodwa umbhalisi futhi kufanele ahlole ngokubhalisa njengeprodukti yezokuthengiswa.
Lokhu okugcwele kuyisibonelo esikhulu. Ukuthenga kabusha kungase kwenza ngoba iprodukthi ibonakala yisibonelo. Ukuthenga kabusha kwenza uma iprodukthi isivumelwano sesilinganiso esikhulu ngendlela eyinkimbinkimbi, esebenza ngokuphinda-phinda.
Ishampu yokubhala umbono wemithwalo inokuba yisikhundla esikhulu sokungena kwezibizo ezinamandla, iziphakamiso eziqondile, nezinkambo zokuthengiswa ezinokuguqulwa.
Ukuguqula okukhulu kweziminye kuyale: ungakhathali njengebhalisi besibili. Khathali njengebhali wesibili wezinhloso zokuthengiswa.
Lokhu kusho ukuthi kufanele uchaze ubunzima bezinto okuphakathi kwazo kuqala, uhlukanise isikhundla sokuthengiswa, uhlaziyelwe izinkambo zokuthengiswa ngaphambi kokuthengiswa, futhi uqiniseke ukuthi iipackaging nezizindikimba ziyahambisana nekhaya lakho.
Ngaphambi kokuthi lokhu kubonakaliswe kahle, izinyathelo ezilandelayo zizoba zinkulu.
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