Ishampu Lokuvumela Ukubhala Isibonelo: Isifundo, Izihlango, Ukupakisha, nokuthi kufuneka Kuphakanyiswa Okuningi

Ishampu lesikolwa sesihlango lomncamela lwesikhumba sisebenza kahle kakhulu uma ufuna iprodukthi esibonakalayo ngokwesibhakabhaka kodwa akufanele ukubhekana nomthelela wokugcina okuphelele kwe-OEM.

Kubabuyi ababuyisa ilayini yemncamela lwesikhumba, umahluko wokuziphatha kungaba yinkimbinkimbi eyinkulu kunale. Kufuneka uziwe ukuthi uphi umdlalo wokufomula owenzelwa kakhulu ukuthi watholakale, kubani izikolo ezifika kuqala, yini iphakijini ekwenza ukuthi iprodukthi ibonakale kahle, futhi ukuthi i-MOQ iyafanana nokudinga okwenzelwa ngempela noma kuyisibonelo sokuzithemba.

Uma ungenzani kuleli qembu kumgangatho omkhulu, isiqondiso sethu ku- ishampu yokubhala isithelo sokubhala kubazimbi sibonisa ubukhulu bokuchaza izithayili zeprodukthi, izinqumo zababuyi, nezindlela zokusupply kabusha, ngaphambi kokuthi ushalela leli qembu kuqala kwe-private label launch.

Ukuthi shampu yesihlango lomncamela lwesikhumba kuthetha yini ngempela

Ukuthi shampu yesihlango lomncamela kuthetha ukuthi iprodukthi iqala ngokwesibhakabhaka sakho, kodwa umlando wokugcina kungenani kakhulu kunale lokugcina kwe-OEM okuphelele. Usiza kuvumela ukuthi uvumele ukuthi uvumelanise indlela yokubonakala, iphakijini, futhi ngamanye amasiko amadlinga umdlalo wokufomula, kodwa akukho ukuthi uqala kusukela emva.

Le qondiso libalulekile ngoba ababuyi abaningi bakhathazeka ukuthi kunezinketho ezimbili kuphela: isitokhi esiseduze noma i-OEM yonke. Kwenyama, i-private label yisikhundla esihle kakhulu sokuthengisa esiphakathi.

Kulingana nesitokhi, i-private label iyinika:

• ukuphatha okwaneleyo kwesibizo
• ukuphatha okwaneleyo kwezindlela zokubonisa
• isibizo esihle kakhulu sesitokhi
• isikhundla esingaphezulu sokuhlela umkhahlele ngokwesifundo sakho

Kulingana ne-OEM yonke, i-private label iyinika ngokujulile:

• ukuphatha okungaphezulu kokuthuthukisa
• indlela encane yokufika ekususeni
• izigaba ezingaphezulu zokuphakanyiswa
• isibonelo esincane sokufika kweqembu lesibili

Uma ubhekisele kabanzi isitokhi esisede vs OEM , umbhali wokuphatha ngokwakho uyasebenza kahle uma ufuna ukuthi isithombe sifike ngezibalo zokubhala, kodwa akafuni ukuze ube nesikhombiso esikhulu sokuthi sifanele kakhulu noma isistimu esiyigcwele.

Lapho umbhali wokuphatha ngokwakho uyisikhona sokukhetha

Umbhali wokuphatha ngokwakho yisikhona sokukhetha uma uyazi ukuthi isithombe sifanele, kodwa awukufuna ukulahleka isikhathi nokumisa imali ekubeni konke kusukela emva.

Lokhu kusebenza kumine imizuzwana.

(1) ufuna ukuthi isithombe sifike ngezibalo zokubhala ngaphandle kokuthi usuke kusukela emva. Isiqembu sesikhiwe kakhulu, ukuthanda kuyabonakala kakhulu, futhi lokho okufuneke manje ngu-isithombe esifanayo nesibalo sakho, akalokho okungabi nesibalo sokuthi sifanele kakhulu.

(2) ufuna ukuthi ube nempilo enkulu kunesitokhi. Isitokhi singasebenza kahle ukuthi sibe khona kusukela kusukela, kodwa kusho kakhulu ukuthi asinamandla amaningi ukuthi sibuye sibhale isibalo sakho. Umbhali wokuphatha ngokwakho uyisolve lokhu ngaphandle kokuthi ube nesikhathi esikhulu sokubhala isistimu yonke.

(3) uthesha isigaba ngokwakho ngokwakho. Lokhu kuyasebenza kakhulu kubabuyi noma amabrandi amasha okuthola ukuthi izimpahla ziyaphila kanjani emagazini noma kubabuyi ngokusebenzisa isibonelo esinamabrandi, akungabi nesibonelo esingamabrandi.

(4) umkhakha wakho uyavala inkimbinkimbi kunezinkinga zokuphatha ngokwemikhono. Kumanje amagazini aseSouth America nezimpahla zokubuyisela, isibonelo esinamabrandi, esihle kakhulu ukuthi sivame ukufunda, singasemthandweni wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokubhala ngomthandazo wokub......

Kwizindlela zethu, isibonelo sokubuyisela ngokwakho sisebenza kakhulu lapho umsebenzi wendawo yeprodukthi uyaziwe kahle. Akuyiyo indlela enzima kakhulu yokwenza iphrojekthi ephambili ngokuthi iyayithanda ukuba yisibonelo sesikhaleni esikhulu, isibonelo esihle kakhulu, noma isibonelo esisemthandazenilwane.

Isifundo: lokho ababuyi bayaqadela kuqala

Ukuphatha kwesifundo kufanele kubhekwe kabefore kuziphakamiso, akungabi ngemuva kwazo.

Ababuyi abaningi baza kuqala ngokuqonda umbala wembiza noma i-MOQ. Lokhu kuyakwaziwa kakhulu, kodwa umbuzo omkhulu kusho lokho: ubani lo mbono waprodukthi owenza?

Kusukela kwezinkampani zokuzisa ngokwakho, izindlela zokufaka amafomula okushukuma kwemithwalo yezihlangothi ziyisisekelo esifanele kakhulu kusukela kumazwi amaningi.

Ukubuyisa ubuhlungu bokugcina

Lokhu kuyizindlela zokuthengisa eziningi kakhulu ekupheleni kweminyaka yokuqala. Isibonelo sokuphatha kuyisilinganiso esincane, isigaba semuntu asikwaziyo siyacacile, futhi umbuzo wendawo yokuthengisa uyacacile ukuthi kubhekwe.

Ukunciphisa nokushukuma kanye

Lokhu kuyasebenza uma indaba yefomula idinga ukuzizwa isekela kakhulu, hhayi nje ukulungisa. Umkhiqizo usadinga inzuzo yombala ebonakalayo, kodwa ukuxhumana kungancika kakhulu ekukhanyeni, ukuthamba, noma ukwesekwa kokulungisa.

I-fomula engeyona yonke

Lokhu kungasebenza lapha indawo yobrand iyayiqinisa ukuthi i-communication ibe yincane. Amasite webi amaningi asekhaya nezinkampani zokuthengisa emakhaya ngokwakho kusukela kwezihlangothi zokuzisa ngokwakho ziyasebenzisa izimboni zokungabikhi amoniya noma izimboni ezingenani ukuthi zibe yinzima, okubonisa ukuthi lokhu kuyisilinganiso esingcono kakhulu ekuthengiseni.

Uma lokhu kukhetho lakho, isibonelo sethu sokuthi izifomula ezingenami amoniya kuyisibonelo esifanele sokufunda kabusha ngaphambi kokugcina isibonelo sokufomula.

Isivumelwano esisemthethweni sezinsizakwane

Ababuyi abaningi bavuthelwa ngamathuba amasha kanye namasimu okubonisa okuningi. Isimo esifanayo no- i-Shampoo Yokudaya Amabhamuza singasebenza lapha ngoba sibambisana ukusebenzisa okuphakeme nesibalo sesikhombisa esikhulu, okusiza ukuthi umkhahlelo wokufaka emakhaya usibeke ngomusha ngaphandle kokuba ubheke phakade.

Sibonile lokhu kufela lapho izibhizinzi zizama ukubambisana amazwi amaningi okuhlanganisa amafomula ngokufanekayo. Umphindo owethula ukuthi uyabulawa amacala, ukuthandaza izilwane, ukuthola ubukhulu be-salon, ukuthanda izinsizakwane, nokuthanda ukuthula kakhulu konke kusuka kumkhahlelo wokufaka emakhaya kusobala njengokungabikho isibalo sokuzimisa.

Amashadi: kufuneka kubhekwe kani kuqala

Lokhu yisiphetho esikhulu kwezindlela zokufaka emakhaya ezibalulekileyo.

Ababuyi abaningi bakholelwa ukuthi amashadi amaningi ayakubiza umkhahlelo kubheke kubalulekile. Ngempela, amashadi amaningi ayakubiza umsebenzi uya kudala, ungenabizo, futhi akunakwenzeka ukuthengwa.

Izihloko zezindawo zokuthenga zasemkhahleni zasemthethweni zibonisa isibalo esifanayo: umbono wezinkomo nezincane ziyizinhloko ezingcono kakhulu kwezinhloko zokufaka emakhaya zokufaka amacala.

Lokhu kungasibalo esingasibonakalanga.

Lezi zinhloko ziyasebenza:

• sulawula indima eyinkulu kakhulu
• usupporta ukubeka kwemibala engaphansi kokugcina
• wenzela ukuthatha isikhathi esincane sokuphakamisa
• gcinani ukuthi iphakethi ibe encane
• cwaninga isivumelwano sokunqamuka

Lokhu ke kuyinto ekhona ngempela kwezinye izindawo zokunqamuka: qalani ngamabili noma amathathu amahle amahle okuthengiswa, bonisa ukuthi kukhona umthwalo, emva kwalokho qinisa uma kufanele kwenziwe ukuzideka.

Kubanyakadlula abathengi abaningi, isigaba esinguqukile sokuqala sibonakala njengalo:

• mhlophe Onatural
• mnyama omnyama
• brown

Lokhu kuyisikhiwo esifanayo ukuthi ubone isiphumo sokumarkhethini ngaphandle kokukha kwezinkinga eziningi kumthwalo wokuqala.

Iphakethi: lokho okubalulekile kakhulu ukuthi ithengeke

Umthengisi ungathi iphakethi iyakwenzwa ngokwesibonelo. Lokhu kuyisibonelo esihle, kodwa akuyiyo isibonelo sokuthi iphakethi yiziphi eziyakusiza ukuthenga iprodukthi.

Lokho ke umlando wokuthi izinyathelo eziningi zezibhalo zezibhalo zezibhalo zizoba nezinyathelo ezingafanele. Zibhala ngamabhalwana, ukubhala, nezizigaba, kodwa azibhali kakhulu ukuthi izimali zingaphi ezinconywa kakhulu emshini wokulisha isitha.

Ibhalwana vs isacheti

Amabhalwana ayisisekelo esikhundleni sokubonakaliswa kwezibhalo futhi ayisisekelo esikhundleni sokubonakaliswa kwezibhalo kusuka kumashelf. Izisacheti zingahlanganisa kumaqondo okukhulula amaqondo noma izindlela ezincane zokufaka imali, kodwa ziyichangeza indlela yokubona leliqhina.

Ukubonakalisa kwenhloko yomkhakha

Umkhakha wemshini wokulisha isitha kufanele uphendule umbuzo omuhle ngokushesha:

• leli sitha sithi?
• liliphi ubungakanani obunikezwa?
• lilifuna ukufihla amagray, ukwenza ukulisha kwezindawo zasekhaya lula, noma ukuphatha ngokuchaza?

Uma inhloko yomkhakha iyinkimbinkimbi kakhulu, liyinkelwa kakhulu ukubonakala njengokuthi liyinkelwa.

Igama lokusha

Ukubhala izisitha ngokufanele kusho kakhulu kulokho okubhekene nokudonsa kwezibhalo zezibhalo zezibhalo ezizayo. Umthwasa owodwa ufuna ukubheka kakhulu ukubonakalisa kunezinhloko.

Imiyalo yokusebenzisa

Le qembu liyisensithive kunezishampoo zokusebenza ngokujwayelekile. Iphrojekthi ineeda amazwi okuhlanganisa okuyisisekelo sokusebenza. Uma isikhumba sibonisa ukuthi umsebenzi uyisifunda, isibizo sithola indlela yokubona indlela eyodwa yeqembu.

Kwesibonelo sethu, isikhumba kufanele sibone isiprodukti esiyisisekelo, akusibone njengoko siyisitekhniki. Lokhu yindlela eyodwa ukuthi izibhalo zokuphatha zihlukene kule ndawo. Ngamandla okukhetha ukudesigna ngokuphelele, isikhumba kuphela singathatha inkululeko yezinye izinqumo zokuthenga.

UMOQ: lokhu kusho ngokuphelele kubabuyi bokuphatha

UMOQ yisibali esisikha kakhulu ababuyi bafuna, kodwa akuyiyo isibali esisikha kakhulu esinokuthenga.

UMOQ akuyiyo nje inombolo. Yilomkhosi wokuthi iphrojekthi iyakhiwa kanjani.

Lokhu kubaluleke ngoba uMOQ kufanele kubhalwe ngokulingana nezinto ezine:

1. Ukuphakanyiswa kwemboni

Uma ungenayo ubuchwepheshe obukhulu ngokuthi iphi ilanga lizohamba, uMOQ omkhulu ubungena emaphakathi emiphumela engekho.

2. Inombolo yamashade

Imibala eminingi ivame ukusho ubunzima obukhulu kanye nengozi enkulu yempahla ethengiswayo. Lesi esinye isizathu sokungakhi ngokweqile ukwethulwa kokuqala.

3. Ubuncinane bokupakisha

Uma isicelo sokupakisha sicacile, maningi amathuba okuthi i-MOQ kanye nesikhathi kuzoshintsha.

4. Umqondo wendlela yokuthengisa

I-MOQ esihle isebenzana nendlela okuthengiswanga ngayo iprodukthi. Amorhisi wezindawo zokuthengisa, amaqhina okuthengisa kusuka kwe-intanethi kuqala, namaprojekthi okuthengisa kusuka emaphakathi ayizinye ngokuphelele.

Sibonile lokhu lisebenza phansi uma abathengi bavumela i-MOQ njengendlela yokubuza kanye nokubuza ngokuvamile ngokuthi kuyini okufanele kuthengiswe. I-MOQ encane ibonakala yimfushane kodwa isikhundla sokuthengiswa sibonakala singenakukhuthaza ukuthengiswa okuhle. I-MOQ enkulu ibonakala yimfushane kodwa ukuthengiswa kungabonakali kahle uma ukuthengiswa kungafanele kahle.

Indlela okuyifuna ngayo i-private label kwi-strategy yeprodukthi

I-private label ayiyi qhina indlela yokuthengisa kuphela. Kuyi qhina indlela yokuziphatha kweprodukthi.

Kuyasebenza kahle uma isithuthi sifuna ukufika kulesi sigaba ngokuthengisa ishampu esikhethekile, okuyisilinganiso esingasemthethweni futhi esingasemthethweni kune-sistimu yokuvala esibonakalayo kakhulu.

Lokhu ke Ishampu sokukhanya kwamanzi vs ukukhanya kwamanzi kwezinye izinhlobo kusho kwezinye izindlela zokulinganisa ngaphambi kokuthi ubeke isibonelo esikhulu. Amasosha amaningi ayadinga umugqa weshampu ophakathi, owenziwe ngamandla okuphakamisa. Ezinye mayedwa kusasa ukuthi azidinge umugqa wemithwalo eminingi. Ukuthenga kwesibonelo sokubuyisela kusiza lapho isifundo esikhulukile sisebenza ngokuphakeme kwezinhloso zokuthenga kwesibonelo sokubuyisela, okunye nokuthenga kwesibonelo sokubuyisela kusiza lapho isifundo esikhulukile sisebenza ngokuphakeme kwezinhloso zokuthenga kwesibonelo sokubuyisela.

Ukuthenga kwesibonelo sokubuyisela kungaba yindlela yokugcina phakathi kokuthola ukuthi kusebenza ngokushesha nokuthenga okuphelele. Isibonelo sokubuyisela singathatha umugqa wokuthenga kwesibonelo sokubuyisela, sibone izihlangothi nezimboni ezisewenza, bese sithanda ukuthenga kwesibonelo sokubuyisela ngokuphelele lapho kubonakala ukuthi kunezimali eziningi.

Izimboni ozokuzama ukuzisa ngaphambi kokuthatha isibonelo sokubuyisela

Izimboni eziphelele zokuthenga kwesibonelo sokubuyisela aziphakathi. Ziyabhekana ngokuphelele.

Ngaphambi kokuthatha isibonelo sokubuyisela, uzisa:

• Yini ingxenye eyinkulu yeprodukthi?
• Zihlangothi ziphi ezizodinga kusasa kufase e-1?
• Yini indlela yefomula eyenzeka kakhulu kumgangatho?
• Yini ubuningi bezimali okudingekayo ngokuhambisana nesayizi, ukubeka kwemvelo, noma inombolo yezihlangothi?
• Yini ubuningi bekuthengiswa kwemvelo nokuthenga kwemvelo?
• Ukuthi ukuthi kufanele ube nesikhathi esingaphansi sokubuyela lokhu kusethuphini?
• Izidokhumenti zokuthuthukisa ziphi?

Leli futhi iphuzu elifanele lokuhlola umenzi kahle, esikhundleni sokuqhathanisa intengo noma ukubukeka kwekhathalogi kuphela.

Umthengi omkhulu kufanele abone ukuthi inkimbinkimbi yezindlela, ukuthi iyisikhali esifanayo, ukuthuthukisa kwemibala, nokuthi indawo yokushintsha ayiyiqondi na ukuthi kufanele kwenziwe ntoni uma kuyabuyiselwa isithuthu sesihlangu.

Uma uyisebenza kuleli qembu, ukubheka kanjani ukukhetha umshinisi weshampu yesihlangu kungasiza ekuseni isikhathi kabefore ukuthi iprojekthi ibe yinkulu ukuthi kubuyekeke.

Abathengi Bafanele Bakubonise Nini Ngaphambi Kokukhetha Indawo Yokuthengiswa Yenkampani

• isiphumo sokufaka isifundo esihambisana nendlela yokusebenza kwezinhlangano
• indlela yokuzibophezela ngokwesikhala
• ukubeka kwamanqaku kanye nokuthi ukuphakamisa okuphelele kuyisikhala
• ukubuyisela kwezinhlangano futhi ukusiza ngamanqaku

Uma uthi uyabuqonda amasiprovayida, kusiza ukubheka phambili kwe-MOQ kanye nokubeka kwamanqaku kuphela. Umuntu omuhle wokubhala amanqaku angaphansi kwezinhlangano kufanele abonise ukwazi kwezinhlangano, ukubuyisela kwezinhlangano kahle, kanye nokwazi okucacile ngokuthi ishampu yocolor yomhlangothi isithengiselwa kanjani emaqhingweni amahle.

Izimpendulo zokugcina: yenza umkhakha wezishampu zocolor yomhlangothi owenziwe ngokwesibonelo

Izishampu zocolor yomhlangothi zokubhala amanqaku ngaphansi kwezinhlangano zihlukile uma isiprojekthi siyasebenza ngokuphelele.

Lokhu kusho ukuthi isifundo, indlela yokuzibophezela ngokwesikhala, ukubeka kwamanqaku, kanye nokuthi ukuphakamisa okuphelele kufanele kusivumelane nomdla wokuthengisa.

Ukubhala amanqaku ngaphansi kwezinhlangano kahle akuvumelekile ukudibanisa konke okufanele kubhekwe ngokwesifactory. Kuyinto yokukhetha uhlobo lweprodukthi lokho okufanele kubhekwe ngokwesifundo sakho, okufanele kubhekwe ngokwesichaneli sakho, kanye nokufanele kubhekwe ngokwesibusiness sakho.

Kubaningi kwezinkokheli, lokho ke ngoko yilokho okunika umphakathi wokuthengisa ukuthi ubukhona kwezincwadi zokuthengisa kuyisidingo. Kusinika umgqa wokuthengisa ongenawe igama elithile noma kuncane ukuthi unamandla okuvumela kunezinto ezingaphansi, kodwa akukhuluma ngokuphelele kwezinkinga zokwenza izinto ngokuphelele ngokuzenzakalela kwe-OEM.

Lokho ke ngokujwayelekileyo isikhundla esifanele ukuthembeka kulo.