Ukuthi isifundo esihle se-Private Label Hair Color Shampoo sibhekisana kanjani nesizathu sokuzwa kwezilungiselelo zomthengi

Umthengisi omkhulu akafuni kuphela isifundazwe esinokunika imisebenzi yase-OEM noma yezibhala zokuzisa ngokwesibonelo. Ufuna isifundazwe esiqondile ukuthi le qembu liyisiphi kakhulu kulokho okubizwa ngokuthi 'shampoo' yomphakathi, ukuthi kungakwenzeka kanjani emva kokugqibela, futhi ukuthi kufanele kwenziwe ntoni ukuze kunciphiswe lezi zimbingo kabefore ukuthenga.

Isifundazwe esithembekile kufanele asizame ukuthi abathengi baphinde bakhuluma ngalezi zindaba. Kufanele libe lisebenzise ngokucacile kusukela kuqala.

Abathengi bafuna ukwazi ukuthi isifundazwe sibe nenkumbulo yempilo yeshampoo yokuhlanza izinyawo

Le ndaba iyasemthembekile.

Ishampoo yokuhlanza izinyawo ayiyiyo inkulu yezinto zokuchitha kuphela. Iyanele amandla okusebenza kanye nezindlela zokuthengisa, kufaka umkhakha wokuhlanza, ukusebenza kwemifo, ukuphatha kwezinyawo ezihlukene, isikhathi sokuphatha, ukuthintana kwezihlukaniso, nokusebenza kwezinkampani. Ngalesi simo, abathengi abamkhulu bafuna ukwazi ukuthi isifundazwe sibe nenkumbulo yempilo yeli qembu, akufanele kuphela ukuthi sibe nokwakha.

Industria eyodlula ngokwemibono yezinhlobo zokuthi kufanele ibe yisifundo esikhulu kufanele isibonise lokho kubona ngokucacile. Kulesi sikhathi, sizobonisa abuyeri izindlela zokuthi:

• izifomula zemshini yemvula yezihlalo eziqinile zasebenziswe kahle
• ukuthi kunezimfundo ezikhulu ngezihlalo ezibalulekile kumakhethe njengekhanda, inkhanda emnyama, nokhanda
• ukuthi kunezimfundo zokuthuthukisa izinto njengezinhlobo zemshini yemvula engekho amoniya, nezinhlobo zemshini yemvula zokuphatha izilwane, noma izinhlobo zemshini yemvula zokudlala
• ukubonisa ngokucacile ukuthi iprojekthi iyisifundo esihle kuma-stokhi ayisikhiwe, okanye kuma-private label, okanye kuma-OEM oziningi
• ukuthi kunezimfundo zokusebenza nabo babuyeri bamacala, abathengi, nabathengi bokugcina

Lokhu kubaluleke ngoba abuyeri akafuni kuphela ukuthi bavume ukuthi indawo yokuqala iyakwenza. Bayafuna ukunciphisa isivumelwano sokukhetha umthengi owakwenzeka umdlalo, kodwa akakwazi ukusiza ngokuphambuka kwemshini yemvula yezihlalo eyodlula, eyodlula, nokubaluleka kumakhethe.

Abuyeri bafuna ukubonisa izifomula, akafuni ukubonisa izithembiso ezingenabizo

Lokhu yindlela eyokusha kakhulu abuyeri bavuma ngayo ukuthi umthengi uyisifundo esikhulu.

Umthengisi omkhulu akafuni kuphela ifomula esebenza. Ufuna ukuzazi ukuthi isebenza kanjani, iphakathi kweziphi izindawo, futhi yiliphi ilizwe elibhekene nalo. Kusuka emshini wokukhanya umlomo, lokhu kusho izimboni zokufunda njenge:

• ukuthi ubunzima bakho bokukhanya umhlaba bakhulu kangakanani
• ukuthi umbala ubonakala njani ngokunzima emva kokukhanya
• ukuthi umlomo uqondile kangakanani noma uqinisekile kangakanani emva kokukhupha
• ukuthi umbala ubuyiswe kangakanani
• ukuthi umbala ubuyiswe kangakanani emva kokukhupha kabusha
• ukuthi ifomula iyakwenzeka njani ukuthi ibe yinkululeko, inombolo yemithwalo, noma iprofayili yemphofu

Indawo yokuproducwa eyazi kahle leli qembu kufanele ikwazi ukubhabhasha izinguquko zefomula ngokucacile, akufanele isebenze ngamazwi amaningi njenge-"umphondo omuhle" noma "ubukhulu obungaphezulu." Kulesi sikhathi, abathengi bafuna ukuthi sibhabhashise:

• yiliphi ifomula elihle kangaka ukukhanya umhlaba okhulu
• yiliphi elinconywa ukuthi libe yinkululeko noma yinkululeko engaphansi
• yini eyinkulu ukuthi liyakwenzeka kahle kusuka kumhla wokubhala ngomthwalo wemibala emnyama?
• yini eyisebenza kahle kumqondo wokuhlanya nokubhala umbala?
• indlela yokufaka isifundo esihambisana nendlela yokuthengisa, imali yokuqala, nokuthandwa kuka-ncwadi?

Kuzoba kakhulu, ubuyi abayiwe kahle uma ubuyi abafunda ukuthi indawo yokuphatha iyakwazi ukuchaza indlela yokufaka isifundo ngolimi lwesithembiso, akalokho kuphela olwesayensi. Lokhu ke yilokho okuhlinzeka kakhulu phakathi kwezinkampani zokuthengisa ezibonakalayo njengokuthi ziyakwazi, nezinkampani ezibonakalayo njengokuthi ziyakwazi ukuthi zibe yisikhungo esinamandla.

Abuyi bakhathazeka ngokufaka umbala ngoba umbala omningi kungenza inkululeko engaphezulu kwezinto eziyakwenza umphrofithi.

Kusukela, abuyi abaningi bakhohlwa ukuthi ukuthenga umbala omningi kuyakwenza umhla wokubhala ubonakale kahle. Kusuka kumfanekiso, lokhu kubonakala kahle. Kusebenzini, kuyakwenza inkimbinkimbi engaphezulu kwezindlela zokubhalwa, ukubhala izipaki, ukugcina izinto, ukubhala amagama, nokubhala amaphuzu okuthenga kabusha.

Ngalesi simo, abuyi abanobubi bafuna ukwazi ukuthi indawo yokuphatha inombala oyinhle yokufaka umbala, akalokho kuphela ukuthi iyakwazi ukuthenga umbala omningi.

Indawo ephakanyiswa kuyo eyazi ukuthi yisiphi isikhombisa kufanele asibheke kuphela, "Sizakwenzela amaningana amaningana amaningana." Kufanele ibe yinkundla yokuhlanganisa umthengisi kusikhombisa esifanele kakhulu kumlando wokuthengisa ngokwesibonelo sokugcina kwakho.

Kwethu, sisho oku kusukela kwezinkinga zokuthi sithandaza umthengisi ukubheka kulezi zinto:

• amakhombisa okugcina okuphakathi njengeKhombisa Lomkhovu, Khombisa Omnyama, Nokhombisa Ombili
• ukuthi lezi khombisa zisebenza kahle futhi zibe yizinyathelo ezinamandla
• ukuthi iziphumo zokhombisa ziyafanana ngokuphakathi kwezinyathelo zonke
• ukuthi kungaba yinkundla yokugcina ngamakhombisa amaningana kabusha ngaphambi kokunquma
• ukuthi singakwenzela ukuthi sibone amakhombisa okugcina okwesibonelo ngokwesibonelo esihlakaniphile noma kuphela ukubonisa isikhombisa noma ukubonisa isikhombisa esingasemthethweni

Lokhu okwenzeka kakhulu kwezinyathelo zokugcina: qala ngamakhombisa okugcina okuyindlela engeyona yokuqonda nokuthengisa, emva kwalokho unqume kuphela uma ubukhono busebenzisa.

Lo mbiko wokuphendula kusiza ukunciphisa ubuzwe bokuthenga ngomthwalo ojulile. Kubonisa ukuthi indawo yokuproducwa ayikufundisa kuphela inombolo yamaphuzu. Iyafunda ukuthi kungabi nesikhathi esihle sokugqibela nokuthenga okuphakathi kakhulu.

Abathengi bafuna ukwazi ukuthi ukuthenga kwezinkampani zokuthenga kuyisupport engempela noma kuphela ukuguqula isithombo esihlukile.

Amazinkampani amaningi abiza ukuthi abasiza ukuthenga kwezinkampani zokuthenga. Umphumela wokuba "ukuthenga kwezinkampani zokuthenga" kungenza izinto ezahlukene kusukela ku-supplier eyodwa ku-supplier eyodwa. Kunezindlela eziningi, kuphela ukuthi kubeka isithombo esisha kumbhokisi ohleli. Kuma-buyers amaningi, bafuna ukwazi ukuthi indawo yokuproducwa ingasiza iprojekthi yezinkampani ephakeme kakhulu, futhi kufaka:

• izinhlobo zamabhokisi nezinhlobo zamaphepha
• izinhlobo zokuhambisana kwemibhokisi
• izindlela zokufaka isithombo
• amabhokisi angaphandle, amabhokisi omkhakha, noma izinto ezisiza
• izinhlobo zokubhala noma izinhlobo zokubhala ngokubonakalisa
• izinhlobo zemibhokisi ozifuna ukuthi zihambisane nokuthumela nokubeka emashelf

Lokhu kubalulekile kakhulu ekheshamponi yokubhala isithelo sika-hair ngoba iphakethi ikhuthaza ubuzwe ngokukhula kakhulu. Abathengi bahlala bahlola ukuthi ibhotile liyayibonakala njani njengesithelo sokubhala isithelo, ukuthi ilabeli yasephambili iyabonakalisa indlela yokuthenga ngokwanele, futhi ukuthi iphakethi iyisifundo esihlanganisa ukubhala isithelo kwezindawo zokuthenga kanye nezindawo zokubhala isithelo kwe-intanethi.

Kule ndlela, sizihlale siphendula ngokusiza abathengi ukuchazisa:

• izistayili zabhotile zingaphi eziyafana nesikhundla sakhiqizwa kwezinkulungwane, isikhundla sakhiqizwa kwezilimi zomhlaba, noma isikhundla sakhiqizwa esingasemthethweni kwezindawo zokuthenga
• izindlela zokubeka amalabeli zingaphi eziyafanele kumkhondo wokuphaketha nokulingana kwesilinganiso
• ukuthi lokhu kufanele kubhekwe ngokuphelele ngokubhala isithelo kwe-box yezindawo zokuthenga, amasikhombi, noma izimboni zokubhala isithelo
• ukuthi izikhundla zokuphaketha ziyakhuthaza ukubhala isithelo, ukuthumela, nokulingana kwesikhundla sokuphaketha
• ukuthi yini okufanele kwenziwe ukuze umlayezo wasephambili uyebonakaliswe ngokucacile, ukuze isithelo siyabonakala ngokucacile futhi siyathengwa ngokucacile

Sibonile lokhu lisebenza angafanele lapha isikhundla sokuphaketha asichazwe ngokucacile kuqala, emva kwalokho kuyabhekwa ngokuphelele ngamanye amazwi okubhala isithelo, okuyabusa isikhundla sokuthenga futhi kuyajabula umlayezo wokugcina.

Abathengi bahlala bahlaziya kakhulu i-MOQ nezindlela zokuphatha izampuli ngoba imithetho engayikwaziwa kubangela umbiko waprojekthi

Abathengi abaningi abangafuni kuphela ukwazi ukuthi i-MOQ ibizwa kangakanani. Okubalulekile kubo ukuthi baze bazi ukuthi imithetho iyisivumelwano, isibonelo, nokusebenza kahle kusukela kweprojekthi ngaphandle kokungabi nesiphambano esikhulu.

Ngakho-ke abathengi bahlala bafuna imibuzo eyodwa njenge:

• i-MOQ ihlalwa ngaluphi uhlu lwezinto (SKU) noma ngaluphi ortha eliphelele
• izihlabathi ezinye zinamimumu okuhlanganisa amaqasha?
• ukukhetha indawo yokugcina ayikuthintela i-MOQ?
• izimpahla zokuphatha izampuli zihlalwa kanjani?
• kuphi kude ukuphatha izampuli?
• ukuguqula ifomula, isifuba, noma isihlabathi sibangela ukuthinta okunye?
• imithetho iyisibonelo kumaorthera okaqala noma kumaorthera okuphinda aphindwe?

Umthengi ungathanda ukuthi iphrojekthi iyinkimbinkimbi kusukela, emva kwalokho ukuqonda izimo ezintsha emva kokuphakamisa isampuli, emva kokupakisha, noma emva kokufaka isibonelo sokugcina.

Indawo enobuhleli buyo kufanele ishwelela lokhu kucacile kusukela. Kulesi sikhathi, sizihlanganisa ngokuvamile ngokuthi umthengi abe nenkimbinkimbi eyenkulu ngokuthi:

• ukuthi i-MOQ isebenzisa njani ngasemva kwe-SKU, ishedi, noma isitha sokupakisha
• ukuthi iphrosesi yokuphakamisa isampuli ibonakala njani kusukela ekubikeni kuya ekubonakaleni
• ziziphi izinguquko ezingcono futhi ziziphi ezingahluke imali noma isikhathi
• ukuthi izimo zokuthenga okokuqala nezimo zokuthenga kabusha zihlukana njani
• ukuthi umthengi ufanele akhokhe nini ukuze akwazi ukungena emizuzwini yezinguquko ezingafanele emva kwalokho

Kwesibonelo sethu, abathengi abaningi abangadingi i-MOQ encane kakhulu. Okubadingekayo kakhulu kukho inkimbinkimbi yeprojekthi eyayiqinisekile.

Abathengi baphatha ubukhulele ngokuthi lesi sigaba siyisensithivu kunezinye zezinto zokuphatha izinyoni

Ishampu yokubhala izinyoni isihlukaniswa kakhulu kunye neshampu yezinyoni ngokujwayelekile ngoba abathengi, abathengi emazweni amaningi, nababambisani basekhaya bakhetha ukubona kakhulu izinto zokufunda:

• ukubhala izinkqubo zezinto ezingena
• ubukhulu bekhotho lokubhala
• ukugcina kwezibhalo
• izimali zezinto ezingena ezinokuthintela
• ukusiza kwemithombo yokuhambisa ngaphandle
• ukuzimisa noma izibhalo sokusiza

Lokhu-ke kungakuthi abathengi abanobubi bakhathazeka ukuthi bafunde kabusha uma isifundiswano singasiza ngemithombo njenge:

• Uluhlu lwe-INCI
• uhlu lwemithombo
• MSDS
• COA
• amaphaphe okuzilungiselela iprodukthi
• amadokhumenti okukhipha
• ukuthuthukisa ukubhekana nokufaka isithombe nesibhalo

Abathengi abangakwazi kuphela ukulondoloza iprodukthi. Bayathanda futhi ukulondoloza ukugcina ukusukela kwezinkinga zokuzihlukanisa ngokushesha, izinkinga zokufaka isithombe kabusha, noma ukukhiphwa kwesikhundla.

Kwethu, sithandaba lokhu ngokujabula ngokuthuthukisa abathengi ukuzifunda:

• izidokhumenti eziphakeme eziphawulekile kakhulu
• izidokhumenti ezingazimelwa ngokugcina kokufaka isithombe noma isikhundla sokuphakisha
• indlela yokubhalwa kwebhabhali nezindlela zokubhalwa kwezinkomo kufanele zibe yisibonelo esifanayo
• yini ofanele ukwenziwa kuqala uma iprodukthi ifuna ukukhiphwa
• phize kuyinto abathengi bafanele bakwazi kakhulu ngoba ishampu yokuhlela ubuso kubhekwa ngokuvamile kunezinhlobo zeshampu zokuhluka

Abathengi bakhetha ubukhulu bomsebenzi ngoba isampula esihle asibonisi ukuthi izilungiselelo zezilingo zizohle.

Isampula singasebenza kahle kodwa singasibonisi kancane ngokuthi iprodukthi izobhekana njani ekupheleni kwemisebenzi yokuqonda. Ngakho abathengi abanamandla abahlukanisa kuphela isiphumo sesampula. Babafuna futhi ukuzwakala ukuthi indawo yokwenza iprodukthi iyakwenzela ukuthi iprodukthi ibe yisikhundla sokubona uma izilungiselelo zizoba zinkulu.

Uma isigaba esinye sibonakala sibomile kakhulu futhi isigaba esilandelayo sibonakala sibomile kakhulu, noma uma ukuchitha emva kokushwashwa kushintsha kakhulu phakathi kwezilungiselelo ezimbili, amaphroblemi azinga kushisa.

Ngakho abathengi abanamandla abahlukanisa kahle:

• ukuthi ubukhulu bomsebenzi wendawo yokwenza iprodukthi ngomweyi uyini
• ukuthi isikhathi sokugcina sibuyela njani ngeminyaka yezimangaliso
• ukuthi isikhathi sokugcina sezilungiselelo zokwesibili nezilungiselelo zezilingo zizohle njani
• ukuthi ukubeka isigaba esifanayo kusobala njani
• ukuthi kunezisampula ezingabikhiwe kanye nezinhlelo zokufunda umkhakha wokubika
• ukuthi ukubeka isigaba esifanayo kusobala njani, imibuzo yelabeli, noma ukushintsha kwelanga kusobala njani

Kule ndlela, sizihlanganisa ngokuthandekisa abathengi ukuziqonda:

• ukuthi ubukhulu bephakathi bokuproducwa kubhekwe njani kuma-orderye okuphambili
• ukuthi sibhekisana njani ubukhulu bephakathi kwezikhathi zokuproducwa ngokwesibonelo nangokwesibonelo seziphumo zeprodukthi
• ukuthi izampuli ezingabikho nezinkambo zokufunda kungasiza njani ekuboneni kweminyaka yezifundo zokuhlelwa
• ukuthi sibhekisana njani isikhathi sokuphatha kwezilinganiso zokuqala kunye nezilinganiso zokubuyela
• ukuthi izinkinga zokupakisha nokufillwa kuzobhekwa njani uma kusho okungafanele

Abathengi bafuna indawo yokuproducwa eyazi ukuthi iprodukthi iyothengwa njani ngempela

Umthengisi ungakhululeka ukuproducwa, kodwa abathengi bafuna futhi ukuziqonda ukuthi uyazi ukuthi ukuthengiswa kwenziwa njani emva kwalokhu kholi. Lokhu kungakhathali ngoba izinkinga zeprodukthi eziningi azizalwa ku-lab noma kumgqa wokufillwa. Zizalwa kabusha, lapha iprodukthi ibhekiswe ngendlela engafanele, umkhakha we-SKU uyadeleke kakhulu, noma umbizo wokupakisha uyagxilile kakhulu.

Ngalesi simo, abathengi bafuna ukubona ukuthi indawo yokuproducwa ingakhululeka ukuziqonda izimboni zokulandela:

• Leli produkthi liya kususa kuma-distributor, ama-supermarket, noma kuma-e-commerce?
• Ibhalo likhuluma ngokuthi liyathemba ukuthi libe yisilayini yokuthengiswa kwezinhlangano noma isilayini esibonakalayo esihle?
• Ukuthenga okokuqala kuyakwenza ukuzama noma ukuthengiswa okukhulu?
• Ubuyer uyadinga i-SKU enkulu noma isilayini esihle?

Kule ndawo, abuyer bafuna ukuthi siboneleze:

• iziphi izi-SKU ziyakwenzeka kahle kakhulu ukuthengiswa okokuqala
• izinkamba zingakanani ezinconywa kakhulu ekupheleni kwesikhathi sokuthengiswa okokuqala
• ukuthi iphakagingi yonke iyakwenzeka kahle kakhulu ukuthengiswa kwezinhlangano
• iziphi izindlela zokuthengisa ziyakwenzeka kahle kakhulu ukubonakalisa emaphaketheni amaningi
• iziphi izindlela zokuthengiswa ziyakwenzeka kahle kakhulu ukuthi zibekwe kahle noma zithengiswa kahle kakhulu

Abuyer bafuna ubuthe, akabikho kuphela ukubhala okuhle

Umthengi ungathanda indaba, isibonelo sesilingo, futhi noma isibonelo sesilingo sokuhambisana, kodwa angafuna futhi ukubona ubukhulu bokuthi kuyasebenza.

Lokhu ke ngakho umthengi often amabiza:

• izithombe zezinkampani zemishini yemihlangothi yezihlangothi ezisebenzayo
• izithombo zesandla
• izithombe noma izividiyo zesiphumo emva kokushintsha umbala
• isiphumo sokuthenga noma isiphumo sokuthenga kumarketu
• izithombe zeworxshop nezithombe zelinye lelinye lelifilling
• izimboni zokuzama noma izimboni zokulungisa ubukhulu

Abathengi abangakhetha kuphela ukuthi umthengi uyaphakamisa ukuthi uyasebenza njengomthengi. Bayajonga ukuthi indawo yokuqala iyasebenza njengendawo eyodwa yokuphatha okuyiqiniso lokuthi iyazi isikhundla esiyisikhundla.

Indawo enobukhulu beyakwenzela ukuthi ibe nomphathi wokubonisa ubukhulu, akayikwenzela kuphela ukuthi ibe nomphathi wokuchaza. Kule ndawo, indlela enkulu yokunciphisa lokhu kukubonisa abathengi:

• izinkampani zemishini yemihlangothi ezisebenzayo okanye ezenziwe kahle
• izibonelo zesikhumba esibonisa izindlela zokuthengisa ezahlukene
• izinkomba zokugcina emva kokulandela kwezihlanu, angakho izithombe sokudesign kuphela
• izindawo zokuproducwa nezindlela zokufaka isikhumba esibonisa ukuthi le projekthi yisikhalo esinye
• izimpendulo eziphelele ngokuthi ukuzivikela noma ukubhekana nokubaluleka kwezinto kuyasebenza njani kusendleleni yokusebenza

Umbuzo wokuthengisa wesibonelo esingaphansi kwaleyo konke

Uma lezi zinkinga zonke ziphazamisekile, abathengi abanamandla amaningi bafuna ukuphendula izinto ezishumi eli:

• Li-Factory leli liyakhulisa ngempela ishampu yokuhlela ubuso?
• I-formula nezihlanu ziyagcwele kangakanani ukuze zisivikele ukuthengiswa okwesibonelo?
• Kungakwazi ukwenza i-private label ngempela, angakho ukuguqula igama kuphela?
• I-MOQ, ukusampula, isikhathi, nezinhlobo zezincwadi ziyacacile?
• Iyazi ukuthi abathengi bakhokha lokhu uhlelo njani?

Lokho yindlela yokuhlola ngempela.

Futhi lokho yindlela eyodwa apho isifundazwe esikhulu kufanele sibuke ngokucacile, akalapho kubhekwa ngamazwi amaningi angafanele.

Ukucabanga Kokugcina

Abathengi abasiza isifundazwe sokushisa ishampu yemithwalo yomhlangozi abangafuna kuphela ukuproducwa. Bayasiza ukunciphisa imiphumela yokuqhubeka, izimpendulo ezincane, nokuthembeka okukhulu kabusha phambi kokugqibela kwesiprojekthi.

Ngakho ke isifundazwe esihle kufanele sibonise ubukhulu kuphela. Kufanele sibhekise ngokusebenza imibuzo yabantengi:

• ukufaneleka kwezinhlanga
• ukucacile kwezifomula
• umqondo wokuchaza izihlangothi
• umsupport wokupakiya
• Ukucacile kwe-MOQ
• ukuthuthukisa ukuzimisela
• ubukhulu bakho bokuphatha kwemithombo
• ukwazi ukuthi kungani okuthandakala ngokufunda isikhathi sokuthenga
• ubukhulu bekumthetho wokuxhumana
• ubuthelelo obuyinqanaba

Uma indawo yokuproducwa iyakwazisa lezi zinkinga ngokucacileyo nokuthelela, abathengi bahlala bafuna ubukhulu obunzima ngokuphambuka.