Ishampu Lokuvula Umhla Wemihlaba Kwezibhalo: Izinga Lomkhakha, Izinqumbu Zokuthenga, Nokukhethwa Kwesivikhi

Ukuqalisa ishampu yokubhala izihlangothi ngokwakho okwesibonelo kusobala ngokwesibonelo sokuphatha kweprodukthi, inkulumo yezihlangothi ephambili, nokuthenga kweprodukthi okufanele ngenkathi yakho yokuthuthukisa.

Le gujida ibhalwe kubabili beshibhelo, abathengi beshibhelo esikhundleni, nabathengi abanqamuka ukuthi bazi ukuthi yini okusebenza, yini okungasebenzi, nokuthi lapho kufanele kuthengwe ishampu yokubhala izihlangothi.

Ishampu yokubhala izihlangothi ithetha ntoni kumarket yaselela?

Iphrashe "ishampu yokubhala izihlangothi" iyisetyenziswa ngendlela ezimbili, futhi lokhu kwenza ukuthakazelwa kusukela kuqala.

Indlela yokuqala iyishampu yokubhala izihlangothi ushampoo wesikhomboni eyadizayinwe ukuthi yenzela ubuchange obubonakalayo kwezihlangothi noma ukuthintela izihlangothi zomkhulu. Lokhu ke uyinto abathengi abaningi bayingathola xa bafuna indlela eyinkimbinkimbi yokusebenzisa emuva kwekhaya ngokubhala izihlangothi ngomnyama, omnyama-kakhulu, noma omncane. Abashayeli abaningi bekhona kanye nezincwadi zeprodukthi zabanqamuka kule ndlela.

Indlela yesibili iyishampu yokubhala izihlangothi ishampu yokulwisha umbala eyadizayinwe ukuthi yenza ubuchange obusha noma ukuhlinza umthwalo. Lokhu ke kusebenza kahle kakhulu njengempilo yokuhlinza kuloko kungasebenzi kahle njengempilo yokuthintela izihlangothi zomkhulu.

Le qhakatha ibalulekile ngoba umbuzo wendawo yeprodukthi, indlela yokubhala amabhala, izimiso, nokubhala kabusha kungafanani.

Ishampu yocingo lomthwalo wemithwalo yasebenzisa kakhulu ukuthi yisikhundla sokubhala ngokukhawuleza, ukuthi yisikhundla sokwenza ngokukhawuleza, nokuthi yisikhundla sokubona ngokukhawuleza. Ishampu yokufaka umbala yasebenzisa kakhulu ukuthi yisikhundla sokubuyisana, ukuthi yisikhundla sokubuye kubuye, nokuthi yisikhundla sokusiza umbala osethulwe kahle.

Sibonile lokhu kufela lapho isibhakabhaka sijabula ukuthi sithumele isikhundla sokubuyisana ngenxa yokubuyisa ngokuphelele umsindo wemithwalo ngokusebenzisa kanye. Isikhundla singasiza kakhulu, kodwa ukungafanani kwenza ukuthi kubhekwe ngokungabiyo kahle kusasa.

Uma ufuna ukubheka ngokugcwele ukuthi kungani ukuthi kubhekwa ngokuchaphazeka kule ndawo, isihlongo sethu sokubheka ishampu yocingo lomthwalo wemithwalo engenammonia isichazela ukuthi abathengi basebhakabhaka baya kubhekana nini.

Izinhlobo zezinhlobo zeprodukthi ezinkulu ezingasebenzisa noma ziyathengwa ngabasibhakabhaka

Akukho shampu yocingo lomthwalo yomthwalo yodlula ngokujabula isikhundla esifanayo. Ukuthuthuka okuhle kusobala ngokuvumela isikhundla sokuproduktha.

Ishampu yocingo lomthwalo wemithwalo yokubhala ngokukhawuleza

Lokhu ngu-‘workhorse’ yezibonelo ezinkulu emakhazini amaningi. Kufanele kubhekwe ngokomlando, kufanele kubonakaliswe ngokomlando, futhi kufanele kuhambaniswe ngokomlando nesidingo esisibonakalayo. Abathengi bahlala baza kuqala ngemibala emnyama ngoba zingafanele kubhekwa ngokomlando futhi zingafanele kubhekwa ngokomlando kusukela kuzo zonke izinhlobo.

Lokhu kufanele uma umthengi wakho ufuna:

• ukubhekwa kwemibala yegray ebonakalayo
• ukusebenzisa kahle ekhaya ngokushesha
• umphumela wemibala oyaziyo
• isilinganiso sokubuyela emibhalweni yokuqala yokulwisha okungafanele kubhekwa ngokomlando

Kubaningi kwezibonelo, lokhu ngu-‘entry point’ eyodwa yokuqala.

Ishampu yokulwisha umbala

Lokhu kufanele kubhekwa ngokomlando kusukela kuzo zonke izinhlobo zokuvuselela kunezinhlobo zokuguqula. Kusiza ekugcineni umthwalo wokulwisha umbala futhi kusiza kahle kwezibonelo ozikhubaza ngokulwisha umbala, ukulwisha kwezindlu zokulwisha, noma ukulwisha okuphelele kanye nokulwisha kwezindlu zokulwisha.

Lokhu kungenzeka kube yinkokhelo yokuqala engafanele uma isidingo sakho sokuthengisa sibonakalayo kukubhekwa kwemibala yegray.

Ukubeka kwe-ammonia noma ukubeka okuncane kwezinkinga

Ababuyi abaningi bavuthelwa lolu gama ngoba "akukho ammonia" kuyinto esifanelo kakhulu kubantu ukuyiqonda futhi kubrandi ukuyishicilela.

Kodwa-ke, ukungena kwe-ammonia akuyiyo umyalo wokugcina wonke ngokwesibonelo. Ababuyi kufanele baphinde bahlange:

• umkhawulo wokubeka
• isimo sesihlangoleshane
• isimo sokuhlela
• isimo sokususa
• uma ifomula iyasebenza ngokulandela isimo sokusebenzisa esishicilelwe

Isihlangoleshane esincane asiyikho yisibonelo sokuthi iprodukthi ne-market ayizokwamukela ngokuphelele.

Ishampu yokubhobhula yezinkamba nezinhlobo zokwenza izinto ngokushesha

Amafomethi e-bubble ne-foam athola ukunakwa ngoba abukeka kalula, azizwa emisha, futhi anikeza amaqembu okuthengisa indaba elula ebonakalayo. Lesi esinye sezizathu esenza ukuba amakhasi akhuluma ngemibala ehlukahlukene ye-shampoo athandwe.

Uma uhlola lesi siqondiso, isihloko sethu esithi I-Shampoo Yokudaya Amabhamuza ibheka ukuthi kungani le ndlela ithola ukunakwa abathengi bokunakekelwa kwezinwele nokuthi ingase ifaneleke kuphi kwezentengiselwano.

Yini abathengi abavame ukuyibeka kuqala ngaphambi kokwethula umugqa we-shampoo wokudaya izinwele

Amakhasi amaningi abonisa lesi sihloko achaza izithako noma izinzuzo ezibanzi. Lokho akwanele kumnikazi womkhiqizo okudingeka empeleni enze isinqumo sokwethulwa.

Imibuzo ebaluleke kakhulu ngokuvamile yile:

1. ukuhlaziywa Uthenjisani ngezinga lokusabalala?

Eminye imikhiqizo igxila enhlanganisweni. Abanye bagxile ekumbozeni. Ezinye zibukeka zinamandla esithombeni kodwa zisebenza njengento yokusiza lapho zisetshenziswa ngempela.

Umphumela wakho okufanele uwuthole kufanele uchazwe kusenesikhathi:

• ukuthuthukisa kusukela kusukela
• ukubhalwa kwakwesibonelo sokusebenzisa okokuqala
• ukuphakanyiswa kakhulu kwezihlanu zokugcina izihlanu zokugcina
• ukushintsha kuphela umbala

2. Izenzansi ziphi eziyokwakha kwanasekhathe?

Izindlela ezinkulu zokunqamuka azidinga ukuthi izenzansi zibe nendawo yezinhlanu ngokwesibonelo. Izinhlanu ezidala ziyathandwa kakhulu kuqala ngoba ubudlelwano bube nzima, ukuchazwa kubaluleke kakhulu, nokuziphatha kwezinhlanu kubaluleke kakhulu.

Lokhu kukhona kwezinye izindlela zokunqamuka: qala ngomkhulu nomkhulu wembo, bonisa ukuthi kuyasebenza, emva kwalokho yenza okunye kuphela uma uyazi indawo eyisisekelo.

3. Kufanele lokhu kube yimini?

Abasebenzisi abasemthwakweni akubhekana nezinhlanu njengoba ababhekana abaphatha izinhlanu. Babhekana neziphumo nezinkinga.

Lokhu kuthetha ukuthi abayithenga bayakubuza:

• Kuphela ukuthi kude kangakanani ukuthi isicelo siyavuseleka?
• Liyaqhubeka njengokuthi liyabonakala libe yisifunda?
• Liglova liyadingekile ngokucacileyo?
• Ukuhluka kwesikhathi sokuhluka kuyasebenza kangaka?
• Umkhankhali angakhumbula amazwi okuhlanganisa ngokushesha?

Uma iprodukthi iyatholakala ukuthi ibe yindawo yokusebenzisa ngendawo yokuqala, isistimu sonke sifanele ukuthuthukisa lokho okuthi kusiyisibonelo.

4. Yini inkimbinkimbi yokufaka kabusha?

Iprodukti inokuthengwa ngokwesibili ngokuzithemba. Iyafakwa kabusha ngoba iyahlukana ngezindlela zokusebenza zezinsuku.

Isibonelo esikhulu sokufaka kabusha singaba:

• ukubuyisa kabusha kwezinye izihlangothi
• indlela encane yokubhala okuthile ngokwesikhundla sesikhundla esihle
• ukuhlinzeka phakathi kwezindawo zokuhlinza
• isiproducti esincane sokwenzela ukufika kusiphephelo esinamandla amaningi sokulwa kwemibala

Uma ubhekene nalesi sikhundla ngokubhekana nokubhala isikhundla esitsha, iphepha lethu le- ishampu yokubhala izihlangothi zomuthi wokubhala isikhundla esitsha libonisa lokho okufanele abuyi bafunda kuqala ababuyi basebenza ngokuphakeme kakhulu.

Ukwenza kanjani ukubonakalisa isikhundla sokulwa kwemibala somhlango ngezinkulumo zethu

Umkhahla wokusebenza kuzo zonke izindawo

Lokhu kusebenza kahle kakhulu uma umkhahla wakho uyisikhundla sokugcina, ukubona kahle, nokubona ukuthi kuyasebenza. Khumbula izikolo ezingqondile, izinstruksheni ezenzima, nokubona ukuthi kusebenza. Kuzo zonke izindawo, ikakhulu lapho abathengi bakhumbula izithayili ezenzima nezithayili eziphambili, lokhu yisikhundla esinefanelo kakhulu ukuthengiswa.

Umkhahla wokuhlinza okunxulumana nomkhahla wokuhlinza

Lokhu kubhekise kahle kubrandi eyisikhundla esifanayo nesikhundla sokuhlinza, isikhundla sokuhlinza esiphezulu, noma isikhundla sokulwa kwemibala. Isiproducti kufanele sibe yilokho esisiza, akasivuleki, nokubonakalisa ukuthi kusetyenziswa ngokuphathelene nesikhundla, akasibonakalisa njengesikhundla esisodwa kuphela.

Umkhahla owenziwe ngamazinyo noma owenziwe ngokucindezela

Leli ndlela yisibonelo sokuthi isithembiso senqubo sikhulu kahle kanye nokuthi izicelo zizihlelwe njani. Ukubhekwa kwezinye izilwane, ukuthi akukho ammonia, nokuthi kubhekwa ngokuhle kakhulu kungasebenza kahle, kodwa kuphela lapho izidingo zokusebenza ziyisivumelwano esikhulu.

Indlela eyisitrend

Lapha ububble dye, ukubhala ngokuthi ingxenye yezinto ezisebenzayo, nokubhala ngendlela entsha kungasebenza kahle. Kuzo zonke izindawo zaseSouth America ezenziwa kuzo izikrini nezinkampani zokuthengisa, indlela yokusebenza eyisitrend ingasebenza kahle kunaleyo eyisitekhniki kakhulu ngoba umph benefit uyakwaziwa kahle nokubhalwa.

Kwesibonelo sethu, amandla okuthengiswa okusitrend ayisibonelo sokusebenza kwezinsuku zonke. Indlela ingashintsha, kodwa umph benefit wocustomer kufanele abe yisinye.

Ishampoo yokulisha izihlangothi vs ishampoo yokulisha izihlangothi: yini eyisifanekile kwezindawo zakho?

Lokhu akuyiyo kuphela ukuchazwa kwamathuba. Lokhu yindlela yokuthengisa nokubeka isithembiso.

Ishampoo yokulisha izihlangothi iyabona phakathi kokuthi ibrand yakho ineed:

• ukuthengiswa kahle kwezincwadi
• ukubhalwa kahle kwezincwadi
• ukuthengiswa kahle kwezincwadi
• indaba esihle sokusebenzisa ekhaya
• indlela eyinkulu yokufika kuleli qembu

Ukukhanya kwamanzi kwezinye izikhathi kuyaphila kanye:

• ukuguqula kakhulu
• izinhlobo zemibala engeziwe
• ukuthabatha ukukhanya kwezinhlobo zokukhanya ngokwesikole
• isikhathi eside sokusebenza kwezinye iziqembu

Amakholi amaningi asingafanele ukukhetha umunye kupha. Basebenzisa ishampu sokukhanya kwamanzi njengesikhodi esihle ukusetyenziswa noma esihle ukusetyenziswa, bese bakhangelwa izinhlobo zokukhanya zezinye ezinamandla kubazalwane abafuna ukuguqula umbala ngokwengeziwe.

Ukuze ubheke kabanzi kakhulu, bheka ishampu sokukhanya kwamanzi vs ukukhanya kwamanzi kwezinye izinhlobo ukhuluma uma ufuna ukubona ubani kwezinhlobo zezinto zokusebenza ezifana ngempela nesifundo sakho.

Izinkhetho zokusolwa: isitokhi esisedlule, isitokhi sengamagama yomphakathi, noma i-OEM yonke

Iziphumo zami

Isitokhi esisedlule sisebenza lapha ukushisa kubhekiswe kungaphezu kwenkqubo yokuhlinzekisa.

Lokhu kungase kube yimfanelo ye:

• abasolweli bafunda ukuthi kuyakwenzeka njani ukuthenga
• izibhrendi ezingena kulesi sihloko ngokushisa
• abasolweli abafuna ukunciphisa ukuthi kubhekiswe kungaphezu kwenkqubo yokuthuthukisa
• abathengi abadinga indlela emfutshane ekufinyeleni kumarket

Ukuhlukaniswa kuyakubonakala ngokwesibonelo. Uyakhula kushisa, kodwa uyakwazi kancane ngokuthi yini okuphakathi kwesifundo.

Ilabha lesiboniselo

Isitokhi sengamagama yomphakathi sibiza inkulu yekhwalithi yakho ngaphandle kokuthatha isikhundla sokunqoba. Usebenza kusuka kusifundo esisedlule, emva koko uyakha isibhrendi ngokusebenzisa isikhumba, isilabeli, ukukhetha umbala, nokubonisa kommerciali.

Le mofu wamanje uyasebenza kahle lapho ufuna:

• ukuthengiselwa kwezibhalo
• ukugqibela kusheshile kune-OEM yonke
• ukuguqula kahle
• indlela yokubhala ngokuphelele eyinkulu kune-yokuthengiselwa ngokujwayelekileyo

OEM yonke noma ODM

Lokhu kuyisikhundla esihle lapho ukuchaza isifundo sibalulekile futhi wenzeke ukuthola isikhathi eside. Ukuzilima, ukuzimisa, ukuguqula, ukulandela ukuthenga kanye nokuvumela komthetho kuzoba nezikhathi eziningi.

Lokhu kusebenza kahle kuma:

• amabrandi atholakalayo
• izindlela zokuhlanganisa izimpahla
• izibhrendi nezinhlobo zokugcina ezikhombisa izifundo zokugcina
• abathengi abafuna ukuthi bakholelwe kakhulu

Uma ubhekana ngqo lezi zinhlobo, isiqondiso sethu ngo- isikhangeli esisodwa vs isikhangeli sesihlangu se-OEM sijulisa yini imodeli yokusupply eya kufanele nezinhlobo zokusebenza.

Kanye uma uhlala uyaphakamisa ukuthi uyasebenzisa ukubhrendi okwesibonelo, iphepha letu ngokubhrendi okwesibonelo sesikhangeli sesihlangu sijulisa ngokucacileyo i-formula, izihlangu, ukupakisha, nokulinganisa okuncane (MOQ).

Okufanele ukubheka kabefore ukuthi uthembele ku-mfr

Isampuli esihle ayikho konke. Isibonelo esihle sokugcina ayikho konke futhi.

Ufuna ukwazi ukuthi umfr uyafanele nendlela yakho yokwenza iprodukthi, indlela yakho yokupakisha, nokuthi uyafanele nendlela yakho yokuthuthukisa.

Ukufanele kwe-formula

Qala ngokusebenzisa isimo:

• Lokhu kuyasebenziswa ukufaka umbala omuhle kwe-gray okukhulu noma ukubuyisela kancane?
• Izihlombe ziziphi eziphathelene nalo noma eziphathelene kakhulu?
• Ukuthi kuyakuba yini ukuzijabula ngokusebenzisa?
• I-formula iyavumela ukuthi ubheke kule ndlela oyayithemba ngayo?

Ukudokumenta nokuvumela

Amaphethi amaningi asekhaya aqondisa i-GMP ne-ISO 22716, okuyizindlela ezinamandla zokuphatha izindaba zokubuyela emkhakheni wokubheka ukuthi indawo yasekhaya iyasebenza njani futhi ukuthi ubuchwepheshe bezinhlelo zokusebenza bungakanani.

Kodwa ukudokumenta kufanele kube ngaphezu kwalokho okubhalwe ngokushesha. Ubusisele ukuthi kuyakwenzeka kanjani ngokwakho kanye nokuthi kuyakwenzeka kanjani ngokwesifundo sakho.

Ukuthenga nokuguqula isikhathi sokuthenga

Ufuna ukuthi ubheke kulo:

• inombolo yezindawo zokuphatha izampulu
• kungani okungakwanekwa
• ubani oyisikwele esikhundleni sokubiza isikhathi sokubiza isibizo
• ukuthi ukuguqula umbala kuyaphatha i-MOQ noma isikhathi

Ukuhambanana Komsebenzi

Ubiza ngokuthe kwesikhathi:

• MOQ
• isikhathi Sokuhola
• ukwakha amalabeli
• izifomethi zokupaka
• thumela okuhlangenwe nakho
• indlela eyasebenzisa ngayo ifeshini izoridha ezibalulekileyo

Sibonile lokhu lisebenza ngokungafanele xa abathengi bakhumbula ukuthi ubuninzi bezinto ezingabili futhi babuyela kuzo izindawo zokuphatha izampulu, ukugcina izincwadi, noma iziphakamiso zokupaka.

Uma uthi kusukela kwezikhathi zokuhlola emhlabathini, isibonelo sethu sokuhlola ngaphansi kuka ukuhlolwa kwezinhlangano zokwenza ishampu yokubhala izihlangothi kungakusiza ukuthi ubeke isibonelo sesihloko phambi kokuthenga isikhombiso esikhulu.

Izinqumo zokupakisha, izihlangothi, nokufomatha okuthinta ukuthengiswa.

Izinqumo zokupakisha ziyizinqumo zokuthengisa.

Amakhombo amaningi wezinto nezincwadi zemarikethe abonisa izifomu zokupakisha eziningi, futhi kuzoba ngezibhokisi nezinkampani zokupakisha ngendlela yezisakithi, kodwa azikwazi ukuchaza indlela ofanele ukuthi umphathi wemabrandi ayachaza phakathi kwazo.

Izisakithi zokusebenzisa ngumsho

Lezi ziya kusebenza kahle uma:

• ukuthenga kwezinto kuyisisekelo sokuthengisa
• ukuphakanyisa kuyisisekelo
• ukugcina kuyabahleka
• ukuxhumana okumncane, okusheshayo kubalulekile

Amasiko

Leli zinhlobo zizokhona ngokujwayelekile kakhulu futhi zisiza ukuthi ibhrendi yabo ibe yinkimbinkimbi eyenkulu. Kungaba kufanele kwezindawo zokuthengisa izinto zokuhlela, amasaloni, noma kuzilayishini zokuthengisa ngolwandle apho ubukhulu bezibonakalayo bubalulekile.

Umqondo wokubhekana kahle ngamashade amnyama kuqala

Kubaninzi abazokubheka kahle, amakhulu amnyama nezomthwakazi amnyama kuyizindlela zokubhekana kahle kuqala. Ziyafanele kubhekana kahle, ziyafanele kubhekana kahle, futhi ziyabhekana kahle kubantu abaningi.

Lokhu akubhali ukuthi izishade ezincane noma zezinsizwa azikho phakathi. Lokhu kusho ukuthi zingaba kufanele kubhekana kahle kabusha kusukela emaqaleni apho izishade zokuphatha zibonakalise ukuthi kunezidingo.

Ukucacisa ifomethi

Ipheki kufanele iphendule imibuzo yocustomer kabusha kusukela ekhaya lokulwazi.

Lokhu kusho ukuthi:

• kwenzeni
• kubani okwenzeka
• kuzide kahle ukuthi kuzide kangakanani
• umbala otholakala
• ukuthi izihlangu zizingenabizwa

Lokho okwenzeka ngempela: izicelo ezincane kwenhla, ubunzima obucacile bakuphawula ukuthi kuyisiphi isiphumo esikwenzeka kuqala, nokuphakamisa indlela yokusebenzisa okuyinto ekhuluma ngokuvamile.

Izicelo, ubukhulu, nokuxhumana

Amaphethi amaningi asebenzisa izigama njenge-"enkulu yezinsuku," "angafuni amoniya," "yemithi," noma "eyinkhulu." Lokhu kungasebenza njengezindlela zokuhlela, kodwa kufanele kubhekwe kahle. Izingcambu zaseNingizimu ziyasho ukuthi kufanele kubhekwe kahle kwezinye izikhathi, izinstruksheni, ukusebenzisa izihlangu, isikhathi, nokubiza ukuthi kungafanele ukubhala emzimbeni phakathi kwezinye izindawo zomzimba kwezinkampani zokubhala umsila.

Lokho kusho ukuthi ukuxhumana kwakho kwezinkampani kufanele kubheke kahle.

Ukuthi "angafuni amoniya" uyenza yini ngempela

Kungasebenza ukuthi kubheke kahle kwezinye izinhlobo zokubhala umsila. Akasivumeli ukuthi kungakhathaleki, akasivumeli ukuthi kungakho ukuthi kusobala, noma ukuthi kuyasebenza kuzonke izinhlobo zamadoda.

Kungani ukuphatha kwezilinganiso zokuphatha kuyaphakamisa

Lokhu akuyi into engafihliwa kumazwi amancane. Amazwi okusebenzisa okucacile ayinika umphela ukunciphula izizathu zokuzwana nokuhlela ubudlelwano nesikhathi sokusebenza.

Izindawo zokuthola izinkinga eziphakeme ezidinga ukucacile

• ngedi
• umthi wokusebenza
• ukufihla kwemithi yomhlaba
• ngempilo
• okunzima kakhulu
• kulula Ukuyisebenzisa

Xa isithombe sesandla sibiza into enye futhi isikhathi sokusebenza sibiza into enye, ubulungiswa buhlela kusheshile.

Umhlahlandlela wokubeka kwezinhloso yezibalo

Lokhu kukhona umhlahlandlela owencane kakhulu.

Isinyathelo 1: Khetha indima yeprodukthi

Qhathanisa ukuthi i-SKU yokuqala iyiphi:

• umthwalo wokubhala umkhosi wemithwalo yomhlaba
• umphakathi wokusebenzisa emuva kwezindawo zokusebenza
• ishampu yokuhlela
• isikhombisa sokugcina isimo

Iphrojekthi enye ayikwazi ukwenza konke okufanele ngokuphelele.

Isinyathelo 2: Hlukanisa amabhala okokuqala nokufomatha

Ungabulali kakhulu. Qalani ngamabhala nezinkotho ezinamandla okuhamba kakhulu.

Kubabili abaningi, lokhu kusho ukuthi amabhala amnyama kuqala, emva kwalokho ukunqamuka.

Isinyathelo 3: Yenza izimboni futhi uqinisekise ngokuphelele

Ungakhombi isampulu kuphela ngeshade emlabathini. Zama:

• ukufinyelela
• ukuthula kwezinye izinkomo
• sebenzisa ukucacisa
• ukuvumela umsindo
• ukusebenzisa iphakethi
• ukuthi indlela yokuphuma iyafanana nezicelo

Isinyathelo 4: Yilapha ubuchwepheshe bokubhala namaqondiso okuhlanganisa

Qiniseka ukuthi ilabeli, amazwana, nokubhala kwesales yizifanayo nezinhlelo zokusebenza zomthwalo wokwenzeka.

Isinyathelo 5: Qalisa ngomodeli wokusebenza okunamandla

Khetha umodeli wokusupply owafanana nenkathi yakho, akuyiyo umodeli owavuma ngokusho lokungcono.

Kwiziphumo zethu, izibhrendi zenza iziphakamiso eziyinkulu uma zibiza, "Sizokuthenga kahle nini okuphambili kweminyaka eyodwa?" endaweni yokubiza, "Yini okuyabonakala ngokukhulu manje?"

Izimfushane eziphikiswayo zezibhrendi ngokusebenzisa ishampu yokubhala umsindo wemihlaba

Izinkinga zonke kuleli qembu azizalwa yindlela yokuqondana kuphela.

Zizalwa ngokujulana okubi phakathi kwezinto ezithengiswa, umbuzo, nokuchaza.

Izimfushane eziphikiswayo ziyincludes:

• ukukhetha indlela yokuqondana kabefore ukucacisa umsebenzisi owathandekayo
• ukuzama ukugcina amabhala amaningi kanye
• ukusebenzisa ulwimi lwesalon ekusetyenziseni ishampu sokunconywa
• ukusebenzisa okuningi kwezicatshuliso ezingenani ngaphandle kokunikezela okuningi
• ukuzibiza ukucacisa kwezincwadi
• ukukhetha isifactory kuphela ngemali
• ukwamukela ukuthi ifomula yokuhlanza ibe yinkulungwane enkulu

Sibonile ukuthi lokhu kufa lapha indawo iphatha ulwimi lwemakethe olusebenzisa abathengi emaqhina emakhala kodwa akahlanzi ifomula yeprodukthi noma isistimu sokubeka kwisikhumba ukuze kuhambisane nekhaya lakho.

Imibuzo eyafunwa yizigaba zokuphatha phambi kokuthwalwa kwe-shampoo yokubhala izihlangothi

Kuphi umahluko phakathi kwe-shampoo yokubhala izihlangothi ne-shampoo yokubhala izihlangothi?

I-shampoo yokubhala izihlangothi kusho kahle ukuthi kuyasebenza kubona ukuguqula kwezihlangothi noma ukubhala izihlangothi ezimayelana nezihlangothi ezingavumelekile. I-shampoo yokubhala izihlangothi kusho kahle ukuthi kuyasebenza kubona ukuvuselela kwezihlangothi noma ukuhlanza.

I-shampoo yokubhala izihlangothi engenammonia yilokho okuhle kakhulu?

Akakho konke. Kungaba yinkulungwane enkulu yokuphatha, kodwa abathengi badinga ukubhekana nokusebenza, ukuvumela kwezihlangothi, ukuthanda ukusebenza, nokuhambisana komnothi.

Zihlangothi ziphi azikhethe indawo entsha ukuthwalwa kwanamuhla?

Kubabili abaningi, umbono wembala yomnyama ne-brown engaphezulu kuyizinhlobo ezinamandla kakhulu yokuthwalwa kwanamuhla ngoba ziyasebenza kahle kubona ukuthi ziyasebenza kahle kanye nokubhekana kwezinhlobo zokuthwalwa.

Ishampu lokuvutha izihlangothi libizwa kangakanani kusuka kwezinkampani zokusebenza ngokwesibonelo noma kusuka kwezinkampani zokubhala igama lakho?

Lokhu kuyaphenduka ngokwesikhathi sakho. Ukusebenza ngokwesibonelo kusha kakhulu. Ukubhala igama lakho kusiza ukuthi ubheke ngokuphelele kwegama lakho. Ukusebenza ngokwesibonelo sokugcina kusiza ukuthi ubhekiswe ngokuphelele kodwa kusha kakhulu.

Kufuneka nizimise kuziyingxenye zokusebenza phambi kokuthi nizivume izithombe?

Zimise ngokuhambisana kwefomula, ukuthi izicelo ziyashintsha njengoba kubhekwa, ukubaluleka kwemibala, umkhakha wokubhala, isikhathi sokubhala, izindlela zokubhala, indlela yokuhlela, nokuthi kunezincwadi zokuthi zilungile.

Yenza isirayini yeshampu lokuvutha izihlangothi esihambisana nomkhakha wakho

Ukuthi ukuthanda kwezishampu lokuvutha izihlangothi kusha kakhulu kuyaphenduka emathathu amabizo: isithombe esihambisana, izinkinga zokuthenga, nokuthi ukuthenga kuyaphenduka ngokwesibonelo sokusebenza.

Ukuthola lezi zintathu ngokuphelele, futhi lezi zingaphezu kwezinye zizoba zinkhulu.

Uma imakheti yakho iyiphendula izinto eziphakathi, izinkampani ezinokuchazwa ngokufanele, ishampu yokubhala ubuhlungu obukhulu noma obukhulu kwezinhlobo zemithombo yobuhlungu kungaba yindlela eyodwa yokwakha. Uma ibhrendi yakho iyisibonelo sokulinda, ifomula yokuphatha noma yokuphatha ngokuvutha kungaba yindlela eyodwa. Uma isikhathi sibalulekile, ukuthi kunezinto ezizokwenzeka kungaba yindlela eyodwa. Uma ukubhrenda nokuthi kunezinkinga zokuthenga kubalulekile kakhulu, ukubhrenda ngokwesibonelo sokuthenga noma ukubhrenda ngokwesibonelo sokuthenga kungaba yindlela eyodwa.

Ukugcina okuhle kungabikho okuphakeme kakhulu. Kuyilo lokho elihambisana nezindlela zakho, abasebenzi bakho, nokuthi uyaphakama njani ekuseni.