Ishampu lokuvutha izihlangothi vs. Ukuvutha okusezinye: Kuphi kwezinhlangano zezinhlangano zokuvutha okuyinto ekhona kumarket yakho ngempela?

Ishampu lokuvutha izihlangothi zokuvutha kusolwa kahle kwezinkundla zokusebenza ngokushesha emuva kwesikhebe, futhi kusolwa kahle ukuvutha okuphakathi kwezihlangothi zokuvutha. I-dye yezihlangothi zokuvutha yenzuzwana kusolwa kahle kwezinkundla zokuvutha eziningi, kwezinhlobo zezihlangothi eziningi, nokubaluleka kokugcina izihlangothi ngeminyaka.

Kuma-brand yezihlangothi, lokhu kuyisahluko sezinhlobo zezinto zokusebenza kuqala. Kuyaphatha ukuguqula kakhulu kwezinhlobo zezihlangothi, ukuguqula kwezinhlobo zezihlangothi, ukuguqula kwezinhlobo zezindawo zokuthengisa, ukuguqula kwezinhlobo zezibhokisi, nokuguqula kwezinhlobo zokubuyisela. Emazwe amaningi aseSouth America, kwezindawo zokuthengisa nezindawo zokuthengisa kwezindawo zokuthengisa, izinto zokuvutha ezizihlangothi ezincane zokuvutha ziyathengiswa kahle kunamanye amasistimu amaningi ase-salon. Kodwa lokhu akavamise ukuthi ishampu lokuvutha izihlangothi zokuvutha yilona okuhle kakhulu. Lokhu kuthi ukuthi okuhle kakhulu kuyaphenduka ngokuthi ubani abanikezwe umsebenzi wokufaka izinhlobo zezihlangothi.

Uma ufuna ukubhalwa kwezinhlobo zezinto zokuvutha ngaphambi kokulinganisa izinhlobo, isihlongo sethu sokuvutha izihlangothi... ishampu yokubhala isithelo sokubhala kubazimbi sisho ukuthi izithombe zezinto, izinqumo zabezokuthenga, nokwahlukaniswa kwemisebenzi yokuqasha kuhlanganisa.

Yini eyenziwa yi-shampoo yokugcoba izinwele nodayi wendabuko wezinwele

I-shampoo enombala wezinwele ngokuvamile ibekwa njengendawo elula yokungena. Ngokuvamile kuxhunyaniswa nokusetshenziswa ekhaya, ukumbozwa okumpunga, imisebenzi elula, kanye nesithiyo esiphansi sabathengi bokuqala noma abathengi bokuqala. Udayi wezinwele wendabuko wakhelwe umsebenzi ohlukile: ushintsho oluqinile, ukugqoka isikhathi eside, nezinketho zethunzi ezihlelwe kangcono.

Lezi zinhlobo ezimbili zemikhiqizo zenza imisebenzi ehlukene kwezentengiselwano futhi ukuziqhathanisa ngqo kuvame ukudukisa isinqumo.

I-shampoo enombala wezinwele iwumkhiqizo owenzelwe ukuba kube lula ukuwusebenzisa.

Udayi wezinwele wendabuko uyimikhiqizo eqondiswa ukuguqulwa.

Lolo mehluko owodwa usiza ekucaciseni iningi lesinqumo sebhizinisi.

Lapho wonke amafomethi ewina khona

Ukukhetha ilayini yezinto eziyintsha ephakamileyo ngokwesifundo esihlukileyo

Umbuzo omuhle akubanga ukuthi iprodukthi iphi "iyinhle." Umbuzo omuhle kukuthi iphi eya kufana nesifunda esisithandayo.

Khetha ishampu yokubhala umsindo wemvula kuqala lapho:

• ufuna ukungena kusifunda esingasindisi
• izikolo zomzimba ziyisidingo esikhulu
• ukubhala izinkomo zomzimba kuyisidingo esikhulu
• izindlela zakho zokuthengisa zidinga ukufundisa izinto eziphakade
• ufuna iprodukthi ephakade ekwenzeni kahle kwekhaya
• ufuna ukuzama okuphakade kabusha ngaphambi kokubhala isigaba esikhulu sesikolo

Nakhu okwasebenza empeleni ekuqalisweni okuningi kokuqala: qala ngomugqa olula kuqala, ubonise ukufunwa, bese unquma ukuthi ngabe uhlelo oluqinile lokudaya lwendabuko lufanelekile ukufakwa kamuva.

Khetha udayi wezinwele wendabuko kuqala lapho:

• umkhiqizo wakho udinga indaba enamandla yokuguqulwa
• ukuhlukahluka komthunzi okubanzi kuyisisekelo salo mugqa
• ithonya le-salon libalulekile emakethe yakho
• ikhasimende lilindele ukugqoka isikhathi eside njengenani eliyinhloko
• umkhiqizo wakho usuvele unesakhiwo sesiteshi sokusekela imfundo eyinkimbinkimbi

Sebenzisa kokubili lapho:

• i-shampoo isebenza njengengxenye noma ukusekela i-SKU
• ukudaya okuvamile kusebenza njengesigaba esinamandla noma esiphakeme
• ufuna ukubhala izimali zokusebenza ngokushesha nokuthuthukisa izimali zokuguqula
• umkhakha wakho kufune iprodukthi engeyona ngenxa yokunconywa nokuthi kunezinhlobo zemibala ephakeme

Kwiziphumo zethu, lo msebenzi wokugxila kahle kumanyathelo okunye kuyasebenza kakhulu kubrandi obufuna ukuthuthukisa isikhundla ngamanyathelo endaweni yokubeka konke kusihloko sesithuthukiso sokuphakeme.

Ukuhambisana kwezindawo: ukuthengiswa kwezindawo zokuthenga, ukuthengiswa kwezindawo zokuhambisa, ukuthengiswa kwinthanethi, nokuthengiswa kwezindawo zokuhlela izinyoni

Izindawo zokuthenga nezindawo zokuhambisa

Ishampu yokuhlela izinyoni kuncedise kakhulu lapha ngoba ikwazi ukuchazwa kushesha. Iprodukthi engeyona ngenxa yokunconywa yezinyoni ezimnyama nezincwadi zokuvikela izinyoni ezimnyama ziyakwazi ukuthengiswa kushesha kuzindawo zokuthenga nezindawo zokuhambisa ngokujulile kunalokho okungcono kwezinyoni ezithuthukayo.

Lokhu kuncedise kakhulu lapha lapho iphakheji kufuna ukuchaza umphrofithi kushesha ngaphandle kokuchazwa kude.

Amakhwekwe okuthengisa ngokushesha

Izifomathi zombili zinakusebenza kwinthanethi, kodwa uburdeni bekuchazwa kuyahlinzekile.

Ishampu lokuvula umculo wemihlaba kubalulekile kakhulu ukubonisa ngemibhalo eminyane eyisibonelo sesiphumo, futhi ishampu lokuvula umculo wemihlaba kungahleli kakhulu ukubonisa ngemibhalo eminyane eyisibonelo sesiphumo. Isikolo sokuvula umculo wemihlaba singadinga izikhathi eziningi zokuchaza izikhala, izikhathi eziningi zokulinganisa, nezikhathi eziningi zokubeka ubuzwe ukuze usizo umthengisi ukukhetha kahle.

Izindlela zokuthengisa eziphakathi kwezindlu zokuhlela

Isikolo sokuvula umculo wemihlaba singathola ubukhulu obungaphezu kwezindawo eziphatha ngokwesikolo, ikakhulu lapha indawo iyathanda ukuba yabe nombono wokusebenza ngokuphelele noma ukuba inomkhakha wezikhala eziningi.

Sibonile lokhu kufa lapha indawo ibhekisele kuqinisekisa ukuthi isithu esibalulekile kakhulu sibonakalisa ukuthi sisithu esibalulekile kakhulu esilungile kakhulu kusenzo. Ngamanye amazwi, isithu esincane singabona ukuthi sibonakalisa. Ngamanye amazwi, indawo isebenza ngokubhekisele kubukhulu besikolo sokuvula umculo wemihlaba.

Ukukhetha izikhala nokuhlanganisa: kungani ukukhetha kuyichange iplani yokunqoba

Ukukhetha phakathi kwezizinhlobo zezinto ziyichange i-architecture yokunqoba yakho kakhulu kunezinkampani eziningi zizibona.

Ishampu yokubhala ubuhlungu bokushaya umzimba kusukela kubuhlungu obuncane: omnyama, umbili wobuhlungu obuhle, nobuhlungu. Lokhu kubuhlungu obuncane kusiza ekukhangelweni kwemfuyo, ekukhangelweni kwezibhali, ekukhangelweni kwezichazi, nokuzimisela kahle kwezibhali abanewesikhathi esifanayo.

Ukudyeza okusemaphetheni kusiza amabrandi ukuba bahlale kubala izihlangothi ezingaphezu kwezinye: izikhiyu eziningi, ukubhala izibhalo ngokungahleli, ukufunda ngokungahleli, nokuthi kunezinkinga eziningi uma ukubala kungakwazi.

Kubabrandi abaningi, ikakhulu emva kokuvula kwesikhundla, ishampu lokhuluma kwezinyawo kusiza kuvulwa ngokucacileyo ngoba isikhundla singasihlela ngokucacileyo.

Lokhu okwenzekayo ngempela: izihlangothi ezingafanayo, ubunzima obucacileyo bekuphela, nokugcina izibhalo okuzosiza ukubona ngokucacileyo ukuthi lokhu yiphi iqembu emuva kwezibhalo zokuphambili.

Izinkhetho zokuthengiswa: yini okubaluleka kakhulu ekubhalweni kwezinto ezisodwa, izibhalo zokuthengiswa ngokwesibonelo, noma izibhalo zokuthengiswa ngokwesibonelo se-OEM

I-shampoo enombala wezinwele ngokuvamile isebenza kahle uma isesitokisini ngoba kulula ukuhlola ngokushesha inqubo yokuhweba. Ukufaka uphawu lomuntu siqu nakho kunengqondo lapha. Ukuhlukaniswa komkhiqizo kungavela ekupakisheni, ukugxila komthunzi, indaba yefomula, kanye nokuxhumana okulula ukusetshenziswa.

Ukudaya kwendabuko kungase kuqinisekise umsebenzi we-OEM oqinile kaningi lapho ukuhlukaniswa komthunzi kubalulekile, imigomo yokusebenza iyinkimbinkimbi, uphawu ludinga ukuma okuqinile kwezobuchwepheshe, noma umugqa uhloselwe ukubukeka uthuthuke kakhulu.

Uma uthatha imodeli yebhizinisi njengendawo yokuqondisa indlela, isiqondiso sethu ku- isikhangeli esisodwa vs isikhangeli sesihlangu se-OEM sivumela ukuthi yini imodeli yokunika izinto ephakamileyo iyasebenza kumanyathelo amabili. Uma indlela yakho yayisisekelwa kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela kusukela k...... ishampu yokubhala ubuhlungu bokushaya umzimba yezibhali zokwenzela yokubhala ubuhlungu bokushaya umzimba sibonisa ifomula, amabhayile, amaphakethe, nokulinganisa okuncane (MOQ) ngokujulile.

Ababhali baya kubhekana nini ngaphezu kwezifomula kuphela

Ifomula ibalulekile, kodwa ayanele. Abathengi abaqotho kufanele baqhathanise lezi zigaba ezindaweni eziyisithupha:

• Izinkinga zokuphatha – Liqonda lelihlobo lezinto zokusebenza kulelihlobo, kuhlanganisa kahle kwezinye izinhlobo, noma ukuguqula kakhulu?
• Ukubona kokusebenza – Kufuneka yini ukwenza okulandelayo? Kufuneka yini ukuchaza iqonda?
• Ukuvavanya kwezinkinga – Liqonda liyathengwa ngamazwi angafanele kakhulu futhi angabonakala kakhulu?
• Ukubuyisela ukuthenga kabusha – Liqonda liyasebenza kahle kwezinhlobo zokuphatha kahle noma kwezinhlobo zokusebenza kude kakhulu?
• Ukubhukuda nokubuyisela ukuthenga kabusha – Ilinhlobo elikhulu kakhulu yezinto zokusebenza yilokho olungafanele kakhulu ukuthengwa, ukubuyiselwa kahle, nokubusa ngaphandle kwemiphumela yokuqondana.
• Ukusobala kwegunya – Qiniseka ukuthi ifomula yakho iyafanele amasimo aseNingizimu Afrika yezinhlobo zokulisha ngokwesibonelo noma ngaphandle kwezinhlobo zokulisha, ikakhulukazi ngokugcina kwezinhlobo zokulisha ezithi PPD ne-ammonia.

Ukucabanga kokugcina: khetha umkhiqizo ohambisana nebhizinisi, hhayi nje umkhuba

I-shampoo yokudaya izinwele nodayi wendabuko kokubili kunenani langempela. Omunye awuyena owenza okunye. Zenza imisebenzi ehlukahlukene kwezentengiselwano.

I-shampoo enombala wezinwele ngokuvamile iyindlela engcono yokuqala uma imakethe yakho ikhangisa ngokukhulumisana okulula, ukusebenziseka okufiphele, nokubeka kalula ekhaya. Ukudaya okuvamile kunengqondo uma umkhiqizo wakho udinga ukuguqulwa okuqinile, ukuguqulwa okuhlala isikhathi eside, nohlelo olubanzi lwethunzi.

Kwamanye ama-brand, impendulo ehlakaniphile iwukungazikhetheli omunye kunomunye. Isebenzisa zombili, futhi ulayini ngamunye womkhiqizo wenza umsebenzi ohlukile.

Isinqumo esihle kunazo zonke sivela ekuvumelaniseni uhlelo lomkhiqizo nemodeli yebhizinisi, isiteshi, nokulindelwe yimakethe. Ngokuvamile yilokho okuhlukanisa umusho obonakala umuhle ephepheni nomusho othengisa ngempela.

Akuzange ube nesibonelo sokuthi isithombe sengaphansi singafani na kumarket yakho? Sisiza izibhrendi ukubuchula izibonelo zemibala, ukupakisha, nokufaka emsebenzini kwezindlela zokunika izinto phambi kokuthi kwenziwe. Kungaba ngokuthi uyadlala umdlalo wokubona ukuthi kuyasebenza kahle noma uyadlala kuqoqo lokusebenza kwe-OEM.