ISinehi vs Ukwenza Kwelizwe: Yini eyinhle kakhulu kubabili bokwenza izinkampani zokulwa kwesikhumba?

Ukukhetha okuhle kungenzeka kubhekisana nezimboni eziningi: ingaba uyakhetha ukuncamisa i-cost yomkhakha futhi ukunika izinkomba eziningi zezinto, noma ukufika kusasa kwezindawo zokufaka isibonelo ngokuphelele kwezindlela zokulungisa? Izinhlangano zezincwadi zezinsuku zokuphila zikhetha ngokwesikhathi sokuzilungisa.

Uma ubhala isibonelo sesikhumba esihlukile kwaNingizimu Afrika, ukugcina okufanele kwenza kunezinkinga eziningi: izindlela zokuthumela eziphakade, ukubakhathazwa ngokuphefumula nokuhlukeni, nokudinga ukuthi ubuyiswe umthwalo wokuthenga uma imali iyabhalwa kwezinto ezithengiwe. Sizobhekisa lokhu njengomthengi, akaleni njengomthengi wokuthengisa.

Qiniseka Ukuthi "Okuhle" Kuyiphi: Amasixhenxe Amanye Esebenza Ngokuphelele Ekukhetheni

Ngaphambi kokulinganisa abasindisi, qinisa ukuthi uyayilinganisa yini. Leli zinkambo eziyisixhenxe ziyabhekiseka kangaka:

1. I-cost yokuqeda (akuyiyo kuphela ukuthi kusuka ekufabrikini)

2. Isikhathi sokuvula (ukuthuthukisa + ukuvumela + ukuprodukha + ukuthumela)

3. Ukubaluleka kwezinyathelo (isistimu yokuhlonipha ukuchaza + ukuthi kubhalwe)

4. Ukuthi kungabi ngezinye izinkomba (izifomula, izinhlobo, izinkomba zokubeka isibonelo)

5. Ubukhulu bekugcina umkhondo wokuthengisa (ukutholakala kwezinkqubo, ukusungulwa kwezinto ngokuphelele)

6. Umongo wokusebenza (umsebenzi wokuxhumana, izikhathi zezinyanga, ukuzinikela izinkinga)

Ukwenza izinto eChayina: Lapho Kuyasebenta Ngokujulile

(1) Ukusebenza kahle kwezinhlobo zokusebenza lapho uyakhula

Isibopho esikhulu saseChina sibonakala kakhulu ngokubonakala kwemali yezinye izinto ngokuvamile, ikakhulu uma uyadlula izihloko zokuzama okuphansi futhi ufuna amaphuzu angcono. Kodwa isibopho esikhulu siyaleli: kufanele ulingane nezimali zokuthumela kuwo wonke, akaleni kuphela iimali zokuhamba kusuka emsithweni.

Ukuthenga kwakho kugcina kufaka:

• Inani lokunyunyelwa
• Izindleko zokupakisha/izinsimbi
• Izindleko zokuhlola
• Izimpahla, umshwalense, izintela, ukulethwa kwendawo
• Ukugcinwa kwezimpahla kanye nezindleko zokugcina izinto

(2) Ukukhetha okubanzi komkhiqizo nokupakisha

Enye inzuzo enkulu yaseChina isimiso semvelo: izisekelo ze-formula, abahlinzeki bezingxenye, nezinketho zokuhlobisa ngokuvamile kulula ukufinyelela kuzo endaweni eyodwa. Lokho kubonakala ngokuthi:

• Izindlela eziningi zokwenza izinto (i-gel-cream, i-water-like essence, i-lotion elula, i-balm eningi)
• Amafomethi amaningi okupakisha nokuqedela (amapompo, angenamoya, amashubhu, amaconsi, izembozo, ukufaka uphawu okushisayo)
• Ukuthengwa kwezakhi ngokushesha uma isiqondiso sivaliwe

Uma usakhetha phakathi kwebhodlela, amashubhu, amaphampu, noma amabhodlela angenamoya, isilumkiso sesikhundla sokubhala sibhekisa ukuthi umdlalo wenyathelo ngamunye ubhekise kini futhi ukuthi kufanele ubheke nini.

Lokhu ke kucacile kakhulu kubabili abaningi: qalani ngokusebenzisa isikhundla sokubhala esisodwa kuzo zonke izindlela zokugcina, bonisa ukuthi kukhona ukuthanda kwezinto, emva kwalokho yenza isikhundla sokubhala esihlukile uma isikhundla sokugcina sifanekile.

(3) Ukuphindeleka kusheshile uma isibonelo sakho sibhekise kakhulu

Abantu abaningi bahlukumeza ukuthi ukuphuma kwenyathelo eya kuqondwa kuyizwe ezinye kuyisikhathi eside. Ngempela, isikhathi sokusampula kusho kakhulu kubaphakathi kwezinto ozikhiyela kune-nyathelo yezindawo yokuprodukha.

Uma isibonelo sibhekise kakhulu (isimo sesithembiso, izinkomo ezingafanele ukuzikhiyela nokungazikhiyela, isikhundla sokubhala, iziproduct ezisukela kwezinye), amalaboratori we-OEM eChina ayiphindeleka kusheshile ngoba izinkomo nezinqakamba ziyafanele ukuzikhiyela kule ndawo yokuqondwa.

Sibonile lokhu ekufelweni uma izibizo ziyasebenzisa ukusampula njengokuchatshana kahle: "Yenza loku kusheshile… manje yenza loku kubhekhile kakhulu… manje yenza loku ngokungafanele ukukhanya… manje yenza loku kuncane… manje yenza loku kubhekhile kakhulu." Lokhu akuyi isibonelo. Lokhu yisikhombisa okuhambisana. Uma ufuna ukusheshela, guqula ivariable enye noma kabili ngalendlela yomlando futhi uqinisekise kusheshile.

(4) Ukuthuthukisa kahle kokubusa kwe-distributor

Uma inkimbinkimbi yakho iyashiyela ukuthuthukisa ngokwesibonelo se-distributor, uzoyifuna lezi zinto:

• Amaphuzu amathathu okugcina isiphumo esifanayo
• Amaphakethi wezindaba (iziphakamiso, iziphakamiso zezinhlobo zemithombo, amaphakethi wezinhlobo)
• Amatshe okufaka kabusha okuphakathi kokugcina isikhathi
• Ukuthuthukisa kwemaphakethi phakathi kokuhambisa

Abafundi be-China abasiza abuyiwe beseB2B ngosuku sonke bakhona kakhulu ekuthuthukiseni lokhu, uma uyakhetha indawo eyodwa futhi uyolungiselela ubunjalo besibonelo.

Yini okwenza abuyiwe bakubhekana nge-China?

Uma ufuna ukuba uqondile kubantu ababuyiwe, ungakwazi ukubhekana nokuthi akukho zinkinga. Khuluma ngazo kahle, emva koko bonisa indlela yokuzinikela.

Ingcinga ya-1: "Iyokuba yisiphumo esifanayo?"

Ubunzima akuyi nkinga yendawo. Yinkambo yomsebenzi nokubonakala kwemithombo.

Kabefore uyavumela ukuproducwa kwezinkambo, sicela ukuthi uthole indlela yokubonisa izibonelo:

• Isithombe sesifundo sokugcina (pH, isikhundla sokufihla kwesikhundla, izimilingo zemicro, imithombo yokuqondwa kwesibonelo)
• Ukuthi i-COA yezinto ezisemthwakathini iyatholakala ngokuvamile kwezinto eziphambili
• Isithombe sesibonelo sokugcina (noma kuphi isithombe esingasoloko)
• Isimo sokugcina isibonelo sokugcina
• Isibonelo sokugcina esinamandla nokholwa kwezinhloso zokuguqula
• Isakhelo sokuhlola kabefore ukuthunywa

Ukuze ubone uhlu lwemibuzo yokuqinisa okufanele uchaze kabusha ngaphambi kokuthi uvume ukuthengiselwa kwezinkulungwane, funda isihlongo sethu esisithi indlela abasibonelo bafunda ubunzima bezinto zokuthengisa zikaOEM ngaphambi kokuthengiswa.

Ukubuza 2: "Isikhathi sokuphatha nokuthumela akusikho ngokuphakanyiswa"

Lokhu kuyinto ekhona. Indlela yokusula akuyiyo ukuthanda ukuthi kwenziwe. Indlela yokusula kukuplanisha.

Okokuqala, vumani ukuthi isikhathi sokuthengisa akuyi kuphela "izinsuku zomsitho." Kuyi:

• Ukuthenga okwesibili nokuvumisa
• Ukuzimisa (ukuthi kuyasebenza kanye nokuthi kuyahambisana ngezinye izinto uma kufanele)
• Ukuthenga kwamapakethi nokuvumisa ukuphrinta
• Ukuplanisha ukuproducwa
• Amabuffer okuthumela nokuhamba kwezinto ezifakwe emkhumbini

Abathengi bokwesibhakabhaka bazokubonisa ukuthi izikhathi zokuthumela zingaphansi kakhulu nokuthi ukuthenga kungafanele kakhulu, okungaba yindlela yokuthuthukisa ukuthumela. Lokhu kukhona ngokwempilo isibopho, ikakhulukazi uma kufanele kuthunyelwe amashumi amaningi amancane. Kodwa amabrandi amaningi abayizimisele ukuthi ubude bezikhathi abazilahlela ngokuphambuka kweminye imithambo nemibuzo engavakalanga.

Ukuzithintela 3: "Ukuxhumana nokuthi kunezikhathi ezahlukene zizoba yinkanqulo"

Izikhathi zezinsuku azikhothulela iziprojekthi. Umsebenzi ongavumelekile yilokho okuthulela.

Uma ufuna ukuxhumana ngokuvavanywa:

• Gcina indima yekhontakti eyodwa emva kwezinye izinsizakalo
• Sebenzisa imibuzo yomkhankatha wokwesibhakabhaka (akuyiyo umyalo omide wokuxhumana)
• Setha izigates zokuthi kufanele kuthunyelwe futhi izikhathi zokuthunyelwa
• Londoloza ukuthi kuthunyelwe izindaba zezikhathi zokuphambuka ngemihla yezinsuku ngasinye ngezithombe/ividiyo
• Qiniseka ukuthi kuzoba yini uma kunezinto ezingaphansi kweziqulelo

Ngokwesibonelo sethu, amabrandi abadlula lapha abayibeka ngokuthi umkhankatha wokwesibhakabhaka uyisibhakabhaka sokuphatha imithambo, akuyiyo ukuthenga.

Ukuproducwa Kwelizwe: Lapho Kufika Emphakathini (kanye Namasimo Akho)

Ukuproducwa Kwelizwe kungaba yinkokhelo enhle lapho:

• Udinga izihloko ezincinci ngokushesha
• Ufuna ukuvuswa kumshado nokulungisa izinkinga ngosikhathi samandla
• Uyakhombisa ukuthi kukhona umlando wokuthenga futhi awukwazi ukugcina imali kumaziko okuthenga okude

Abasuplayi abaningi bakhumbula ukuthi ukuphakanyiswa kwesikhundla kungahlela ukuvikela kanye nokunciphisa ubuningi bekutshwelelwa.

Amasimo ayagcwalisa lapho uzofunda ukuthi uya kusuka:

• Izinketho zokubhala nokuhlela zingaphezulu (kuphela kusukela emaphakathi amahhala)
• Izindleko zemithambo ezingaphezulu kwezinye iziphakamiso
• Kubalulekile ukuthi ubuyise ku-manyulwane amaningi angaphansi kwezindleko ezihlukahlukene

Lokhu akubikho ukuthi umphakathi uyisilingo. Kuyibona ukuthi umphakathi uyabhekana ngokushesha nokubambisana, futhi iChina iyabhekana ngamakhetho nokuthenga okungcono njengoba uya kubuyisa.

Isiqondiso Esisheshayo Sokuzilungela Ngokuchaza Ibhrendi

Uma ungena esikhathini sokugcina noma ushiyela isikhathi sakho sokugcina:

Khetha indlela eyodwa yokucimba ukunciphisa ukulinganisa. Izinketho zokubhala, iprodukthi enye eyodwa, isibonelo esihle. Uma iChina inakho amakhetho amaningi kanye ne-MOQ eyodwa, kunokuba yindlela enenhle.

Uma ubuyisa i-DTC:

Udinga ukulinganisa, izikhathi zokufika ezibalulekile, nokuthenga okungcono. IChina ibhekana kule ndlela, kodwa kuphela uma uvumela ukuthi kubhalwe nokuthola ukuthi kubhalwe kwezindleko zokuhlola.

Uma uyabuyisa ngamadistribyutha:

Qaphela ukuthi ubhekisele kubukhona kwezindaba, ubukhulu bezokuhlola ubugcino, ukuphatha kwezinkampani zokupakisha ngokuphelele, nokuthuthukisa ukusabela. Ukwenza izinto eChayina kuyasebenza kahle, ngoba ungaqhubeka nokongeza i-SKUs nezinhlobo zokupakisha kusha uma isistimu sisebenza.