Ukuthembela I-Body Care Line: Isiqondiso Esigcwele Ngokwenza I-Brands Ngokusebenzisa I-OEM

Ukuncamisa kwesithunzi kubonakala esihlombe esisheshayo. Kodwa emuva kwelinye ilithi, kukhona indlela enzulu yokuziphatha, njengokuthi yini isithunzi, isikhumba, ubukhulu bokuphatha, isibindi, nokuhlela kwezinhlangano.

Isithunzi sibonakala esihle kusampula, kodwa kushintsha ukuba kubheka ngokufana nesikhumba emva kokuthumela.

• Isipumpi sisebenza ekupheleni kwesampula, kodwa kuvula emva kokuthumela.
• Isibindi sesithunzi sobodli sibonakala esihle kuqala, kodwa kushintsha emva kwezinsuku eziningi kusuka kusendlini esinemilo yezinkanyezi.
• Kodwa ngenkathi ungena nendawo yokusebenza yezinhlangano zokwenza izinto futhi unezincwadi eziphakeme, ungakhulula izinkinga ezingafanele.
• Uma uthanda ukwenza umkhakha wokuncamisa ubodli wezinkolelo, isidingo asingumfundo omuhle. Kuyinto eyodwa yokuqhubeka ngokufanayo futhi isikhumba esisodwa.

Le ncwadi iyasebenzisa abaphathi base-skin care abathanda ukwenza izilotioni zokuncamisa ubodli, izikremi, izibhuthe, nezithunzi ngokwesibhelo. Sebenzisa iSouth America njengombuzo: izimo ezinemilo yezinkanyezi, ubukhulu bekhaya, nezindlela zokuthumela ezingaphezu kwezinye zingabonisa izinkinga zezinto kusho kungabi ngezinye izikhathi.

Isinyathelo 1: Khetha isithunzi sokuncamisa ubodli esifanele kubantu bakho

Kabefore ukubiza amaphuzu, qinisa ubuqwekiso obukhuseleke kuzo ngokodwa umthwana wakho. Abantu akuthengi izinkampani zokulinda isithunzi ngokuthola iziphumo kuphela. Bakuthenga ngokuthola ukuthi kuyakhona nokuthola ukuthi kuyayikhona.

Lokhu nguqwalaselo oluncane lwabafundi abanengi:

Isinyathelo 2: Kufanele ukwenze nini kabefore ukubiza amaphutha

Ukuphatha umzimba kusala kusho ngokukhawuleza uma isibonelo sakho sikhulu. Uma sisibonelo sikude, uzolahla iminyaka emibili ekusampeleni.

Indlela encane yokungavikela ukuzimisa kukusebenzisa isibonelo esisodwa. Uma ufuna uluchesi olumangalisayo olusebenza kuwo wonke amadepatamenti we-skincare, bheka ukuthi izibhrendi zeskincare kufanele zenze nini kabefore ukuproducwa kwe-OEM futhi sebenzisa lokhu njengesibasisi sakho.

Sebenzisa lokhu luchesi ukuwakha isibonelo esicacile kabefore ukuxhumana ne-OEM yonke:

• Ifomathi yeprodukthi: iloshin / ikhremu / iyoil
• Ukuphatha okufanele: kufika kusho kusho, akasitsho, ukuphatha okuphakeme, ukuphatha okukhanya, njll.
• Umsebenzisi owafanele + imiphumela yomzimba: umzimba oshwele, omkhohlwa, ongasho, emva kokushisa, njll.
• Izinkhomo zezindawo ezikhulu/isibonelo: yini okuyizindlela zokuthengisa kunye nezinto ozokufanele zihlale zifanele ukwenza
• Indlela yokubeka isibindi: isibindi esishushu, esinemithi yamaphakathi, esinemithi yamaphakathi nesibindi esingasolwa
• Indlela yokubeka kumkhumbi + ubukhulu: ipampu/itshube/ijha/idropa; 200ml, 250ml, 400ml, njll.
• Isilinganiso sesilinganiso sokuthenga + isilinganiso sokuthenga sokugcina
• Amadokhumenti okudingeka: INCI, isipheqululo sespec, ubukhulu be-COA
• Isifundo/indlela: DTC, esitolo, umthunyiseli (kubangela ukuthi kufanele kubhekwe ngokuthi kuzoba yini ukupakisha kwemibhobho / imibhobho)
• Isikhathi : isikhathi sokusuka kumkhumbi futhi noma yiziphi iziminyo zokugcina

Lokhu okwenzekile kakhulu kubabuyi abaningi: funda iprodukthi enye eyafuneka futhi bhalisa amapointi amathathu ngokuthi uyithanda kanjani (ukugcina, isikhathi sokuthatha, ubukhulu bekuscent)

Isigaba 3: Vuzani ukuthi ukufakwa kwezinto ziyisiphi

Akukho mhlawumbi ukuba ungumchemisithe, kodwa kufanele uqonde lokho okubangela umbiko.

Amalotioni nezinkrimu

Lezi ziyizinhlobo zezinhlobo zokuhlanganisa. Zihlala ziyasebenza ngokuthi zihlanganise ngokuphelele izinto ezifana nezilwane, izilo, izinhlobo zokuhlanganisa, izinhlobo zokuvula, nezinhlobo zokuhlala phansi. Le yisifomula esifanayo singahlinzeka ngokuhlinzeka kahle ngokuchaza kwezilwane, isikhathi sokufaka, isikhathi sokuhlanganisa, nokuhlala phansi. Lokho ke kungakhathali ukuthi izinto zifanayo zingasibonisa isiphumo esifanayo.

Amanothi Amanzi

Izilo azihlanganisi ngokufanayo nezinhlobo zokuhlanganisa, kodwa zinamaphroblemi amadlinga:

• Ukuthwasa (ukuguqula kwescent ngokuphakade)
• Ukuphuma kwezinye izinto zokufuna (iscenti singashinteka emva kokubakwa kwesitha)
• Ukuhlanganisa kwemibala (izipharakhisi eziyisikhathi eside azifuni ukuthi zibe nescenti esikhulu noma izi-oil zezindlu zokufuna)

Uma awunayo imithambo yezifomula, ungathabatha noma ungasebenzise izifomula zethu ngqo. Livepro Beauty inezifomula eziningi kune-6000 zokucwaninga kubantu bethu abavela emhlabeni wonke.

Isigaba 4: Qalisa ubuchwepheshe bokuzwa

Ukuncamisa kwemihlaba kuyaphila nokufa ngokuzwa. Uma isibonelo sakho asisho izinhlobo zokuzwa okufanele, umsebenzisi wokwenza amasethingi (OEM) uzobhekana nalo okufanele ngokuzwa, okungafani nezinhlobo zethu zokuthengiswa.

Umphathi wokuzwa owenzelwe abathengi

Buzani khona:

• Ukuphakama: ukuphakama kakhulu noma ukugcina kakhulu?
• Isikhathi sokufihla: ngaphezu kweziminzuzi ezingu-60, amaminithi amabili?
• Isiphelo: sikhulu, sikhulu kwezinkolo, sikhulu kwezinkolo, sikhulu kwezinkolo, sikhulu kwezinkolo?
• Isiphelo: sikhulu kwezinkolo, sikhulu kwezinkolo, sikhulu kwezinkolo?
• Emva kokubona: kuyabonakala kwezinye izinto, kuyabonakala kwezinye izinto, kuyabonakala kwezinye izinto?

Izindlela zokufaka isikhombiso esingasivumela umsebenzisi wokuphatha amathuba

• "Kuyabulawa ngaphansi kwemizuzwana eyisithupha, akukho ukubonakala kwezinye izinto, kuyabonakala kwezinye izinto okuhle."
• "Kuyabonakala kwezinye izinto kwezinye izinto, kuyabonakala kwezinye izinto okuhle, akukho ukubonakala kwezinye izinto kwezinye izinto."
• "Kuyabonakala kwezinye izinto okuhle, kuyabeka isilisa sokuvikela, kuyisifundo esihle kwezinye izinto."

Isinyathelo sesithupa: Khetha isikhombiso esingakwazi ukufa

Isikhombiso kukho kwezinye izinto ezibonakala kwezinye izinto. Ukubonakala kwezinye izinto, uhlobo lwesikhombiso, ukubonakala kwezinye izinto, nokubonakala kwezinye izinto kwezinye izinto zonke ziyamthembisa.

Uma ubhekene nesikhombiso, isikhombiso sethu sisho ukuthi ijar, ityube, izipumpu, nezibhokisi zezinye izinto ziyasebenza ngani, futhi kuphi kungafanele ukuthi zisebenze.

Ukuhambanana kwe-packaging yama-oli

Uma oli yakho ina-fragrance eninzi noma ama-essential oils, ubiza i-OEM ukuthi bayaqhubeka njani nokuzilungisa ukuthi kuyahambanana. Amaphlastik angaphansi kakhulu, amagcina, noma athatha isenti ngokuphakeme. I-packaging engamandla noma eyisibonelo se-UV kungasiza ekunciphiseni ukuthwasa nokuthatha kwesenti, kodwa kufanele ibe yilokho okuhambanana ne-positioning yobrand yakho nokuthintana nokuthenga.

Kwizindlela zaseNingizimu Afrika ngezimo zokugcina ezinomhlophe, ukunqoba ukufukwa kwezinto kanye nokubamba kokuphakathi kuzoba nezinkinga eziphezulu kunazo zonke izibalo.

Isinyathelo 6: Uzovuma ngamaphuzu okuzivikela nokubona iziphumo zokuzivikela

Izibalo zonke ziyenza okuncane okuzivikelwa. Kodwa umbuzo omkhulu ngumqondo: yini okuthi uyakubona ukuthi isampula esihlwayelekileyo siyafanana nomthwalo wokugcina?

Uzovuma le mpumu yokuzivikela kabefore ukuvumela umthwalo wokugcina:

• Isiphequluli sesithembiso sokugcina (pH, ukuchitha, izimilingo zemicro, ubukhulu)
• I-COA yezinkomo zokusebenza (ngokuphelele izinkomo ezingcono)
• Isimo sesiqephu sokuqasha (noma kungafani nesilinganiso)
• Isampula esihlwayelekileyo (isikhumbuzo sakho somthwalo wokugcina)
• Izimeli zokuvumela kanye nesakhelo sokubuka

Le mpumu iyakunqoba umthwalo wokugcina wakho wokuqala kunezibalo zonke zokuvuma.

Isinyathelo 7: Yenza isakhelo lokuxhumana nokuthi kuyakhiwa kanye nokuthi kuyakhiwa kahle

Ukuncamisa umzimba kungaqhubeka ngokushesha kunezinye izinhlanganiswe zokuncamisa ubuso ngoba abasebenzisi bafunda amakhulu amaningi futhi bavuselela ngokushesha, kodwa ushiywa phakathi kwalezi zindawo zokufana:

• Isikhathi sokubuyela kwezinkotho zokubhala
• Ukuqinisekiswa kwemibhalo yomthwalo
• Amasiko okubhala imibuzo yokuqondisa
• Ukuhlela ukuproducwa kusukela emva kwezinsuku eziningi

Uma ufuna ukuplaninga ngokuvuleka kusukela emva kwezinsuku zokuvuleka, isikhathi sokufakwa kwe-OEM sisho lapho isikhathi sithintwa futhi sisho indlela yokuvikela izinkinga ezingavikeli.

Lokhu okwenzekile kubantu abafuna kuqala: qala ngelotion enye eyinkulu futhi nesikhundla esine (cream engaphezulu noma oil yomzimba), sebenzisa ipackaging eyisisekelo, gcinani indlela yomthwalo wokugcina ngokuthe ngezinsuku ezingu-3, futhi vikelane iziphakamiso kusukela emva.

Isigaba 8: Yenza umkhahlelo wemithwalo osheshayo, owatholakala ngokushesha

Umkhahlelo wokuncamisa umzimba akadinga amashumi amashumi ayisikhombisa ukuze uhlale ulungele. Umkhahlelo osheshayo ungcwele ukuproducwa, ungcwele ukufaka kabusha, futhi ungcwele ukumakhethe.

Isigaba sesibili sokwenzela umkhahlelo

1. I-lotion yomzimba yezinsuku zonke (iyabuka ngokushesha, iyatholakala ngokushesha)

2. I-cream engaphezulu noma i-butter (ukulinda umzimba ongavuthi, ukusetshenziswa kusuku sobusuku)

3. Ithutha lesithili (ukubhiza/ukuhambisana, ukuthi kunezinhloso zokuphatha izinye izinhloso, isivinini esikhulu)

Kwemahhala e-commerce, khetha iphakijingi eyakwenzeka ukuthi ibuyele emuva kwezindleko zokuthuthwa futhi ilungiselela ukunciphisa isibonelo sokufula. Kwezindawo zokuthengiswa noma amadistribyutha, ubukhulu bephakijingi yezikhasi nezicarton bakhulu kunezidingo zabalungisi.

Uchekilisti wokuphela kabefore ukuprodukha

Umbhalo wokuphela (ifomathi, isimo, izinhloso, iphakijingi, imarikheti)

Ifomula yevhershini iyaphelile futhi isampuli isivumelekile

Umbhalo wokuxhumana kwe-phakijingi uyavumelwe

Umbhalo wokusobala kuvumelwe (kubase kwenkinga)

Iphakheji yezibonelo zokukhokha ziyatholakala (isipishi sheethi, itemplithi yebatch rekord, izimboni zokuvumela)

Umbhalo wemibhali wabhalwe ngokuphelele

Isikhathi sokuphela nokubhala isikhathi sokuthuthwa siyavumelwe

Akuzange uqonde kuphi ukuthi uqale? Usho sithi ifomathi oyifuna, ukuthi uphile phakijingi, nokuthi ufuna ukuthi kubhekene njani — futhi sizokusiza ukwakha umbhalo owodwa.