Izifomula zokubeka izindawo ezimnyama, ukulahleka kwezinye izindawo, nokulinda isithunzi esihlukene

Izindawo ezimnyama (ukuphakanyiswa kwemibala), ukulahleka, nokwethwa kwe-UV kuzi-3 izinkinga zocingo lweskinu okufanele zihlanganiswe ngokuphelele emgcinweni wocingo lweskinu, ikakhulu ekwizwe zase-Latin America noma kusukela kwezimo zokulwa nokuthi izinkambo zocingo lweskinu zihlukene.

Le pejhi ibhalwe ngokubona kokugcina nokuyika izifomula. Ngokubona kwezithuthi, indlela engezansi ayikho 'ukudibanisa amandla angaphezu'. Kuyiyo ukugcina izifomula ngendawo. Ngoba yilendawo ngalinye inezinkinga ezahlukene: ukuthanda ukubonakala, ukuthwabuka, ukushaya, nokuthanda ukubonakala kwezinto. Futhi izifomula ezingasemthethweni ziyadinga isikhathi eside sokugcina izifomula, ikakhulu xa kubhekwa emazwe amaningi.

Le gujidi iyachaza indlela yokugcina uhlu lwamaphrojekthi owodwa (futhi ilogiki yokugcina izifomula emboni) ukuze ubrandi bakho libone amaphrojekthi okubonakala ngokuphelele ngaphandle kokuba libe lisebenza kahle, libe linamandla, libe linamandla okuguqula, futhi libe lisebenza kahle kumarket.

Yagciniwe ku: imarket engaphezulu kwe-UV, umoya ophakeme, nokugcina izinhlobo zezindawo zokusebenza

Amazwi okufaka: ayisisekelo esihle kubazimbi abadinga i-SKU ezintathu–nezingqamuzi eziyisisekelo esihle futhi ziyafaka ngokushesha noma ziyaphinda zifakwe ngokushesha

(1) Qalisa ngokuqondisa "Imipangeli Yendawo" (kungani inqubo eyodwa ayikwazi ukufaka konke)

Khumbula ngamathuba amathathu:

Uma isithuthu sifaka isiphumo sokubeka imboni emnye, ukulima kwezinye izindawo, nokulima kwezinye izindawo, siyakwazi ukuba sibe yinkimbinkimbi kakhulu emahhashini.

(2) Isiqephu sesibonelo somnyama: yenza ukuthi sifake isiphumo ngaphandle kokuzwela

Isidingo sokuqonda kukuthi yini okufanele ukugcina ngokuphephile futhi ukukhetha izifomu ezifanele ngokwesikhundla.

Yini okusebenza (futhi kungani)

• Sebenzisa "isigaba sokusebenza," akukho into eyodwa eyodwa:
• Ukubuyisa ubunzima bekhaya + ukuthinteka kwezimpilo: niacinamide
• Ukuthuthukisa umendo wokugcina ubunzima: tranexamic acid, alpha arbutin, izinkampani zelicorice
• Ukuthuthukisa ukuguqula kwamadoda: izinkampani ezincane zemithandazo yezinyawo (ezifokuswa kumfaco), noma izihlangu esincane zokugcina uma kufanele
• Ukuthuthukisa amandla okuvikela: izinkampani eziphambili zevitamin C, vitamin E, nezinhlangano zokuvikela njengale ferulic

Amasimbi okuvikela ngokwesikhundla (okwesibonelo ababrandi bafunda ngakho)

Umfaco:

• Qaphela kakhulu izisiramu ezincane zokuphatha okuncane, noma izinhlangano ezisodwa kakhulu
• Susa ukuziqasha kwezinyawo eziningi zokugcina ngamathandazo amakhulu kusuka kwe-SKU eyodwa (lokhu kungena kwezinkinga zokuphazimula nokubuyela emuva)

Izindawo zokuphazimula:

• Khetha ukubuyisa ubunzima okuncane + ukuvikela okuncane kuqala
• Sebenzisa isibhakabhaka esisemthwakathini nesizinda sezindawo zokuvikela (panthenol, ceramides, izinkampani zokuvikela)
• Gcina ukuthi inkampani yomshini ibe ngaphansi noma ikhethwa

Umzimba:

• Sebenzisa amasistimu okubonisa okunokufanana nokusebenza kumazipaki amakhulu
• Qondisa kuzo "ukusebenzisa kancane" kunezinkinga ezinkulu, ngoba abantu akayisebenzisi isibhakabhaka sokubonisa esikhulu kusuku sonke

Isifundo sokwenza: ungakaboni ubukhona bomkhondo nobugqila bokuphatha

I-Vitamin C iyasebenza kahle, kodwa emazulwini amakhulu, izifundo ezingavumelekile noma izipaki zingavumelekile zinokubangela ukuphatha kwakhe kahle. Uma ufuna ukusebenzisa i-Vitamin C njengomphathi, sicela usebenzise amaphathini asebenzayo kahle nezipaki zokuvikela (izitshixo ezizingqondile, izipumpu zokuhamba ngohlobo lwe-airless), futhi uqinisekise ukusebenza kwakhe ngokuphatha kwe-stability.

(3) Isifundo sokuvikela: Kuyinto eyenzelwa ukuvikela umsindo wokusha.

Ukuvikela akuyi-yingxenye yodwa. Kuyisistimu esiyiphatha ukubonisa, ukuthi kungabi nempilo, futhi ukuthi kungabi nempilo yezinkampani.

Yenza ukuvikela ngamathegi amathathu

1. Amahumectants (akhipha amanzi): glycerin, isithuthi sahyaluronic, betaine
2. Amahydrators (akwenza ukuthula): izi-esters ezincane, izitshilini zesqualane, izinkampani zokuthuthukisa ubuchwepheshe bocingo
3. Amasimbi okubambisana kocingo (akhupha amanzi ngaphakathi): ceramides, panthenol, ipolymers esikhubekayo kocingo

Ukuthwala umlando wokuhlanza ngokwezindawo

Ucingo (kungakhulu kwezinsuku zokushisa nezinhlobo zokushisa):

• Amathextcha wegel cream noma amalotion amancane
• Khumbula ukuthi kufanele kube libhrethabeli; kusikhubekela ukuthi kubhekwe ngokuthula kwezinkampani zocingo
• Ukuthwala umlando kufanele kube "okushisayo," akufanele kube libhrethabeli

Umzimba:

• Ukuthwala umlando kufanele kube kakhulu, kuncane ukuthi kubhekwe njengokuthi kubhekwe ngokuthula
• "Ukuthwala umlando kwezinsuku eziningi" kubalulekile kunezinkampani zokuthuthukisa ukuthula
• Qhathanisa ubukhulu bekuthanda nokubeka kwe-pump ukuze kube usebenzisana ngokwanele

Izindawo zokuphazimula:

• Amakremi amaningi okunquma okuphepha ukuzimela kwemithambo
• Ukurepara isibonelo seskin ukuqala ukuze uphule ukungafani kwezinye izikhathi ezinokuthi zibe yizinkinga zokuzimela.

Ngokusho

Kwemalanga engezansi, abasebenzisi bakhathazeka ngamakremi amaningi ngoba bafana ngenkundla futhi bavutha amandla/isandla. Kwezindawo zokusebenza ngokuphatha kwezilayili noma emazulwini apho amandla ayisiphakade, iskin inokufana njengokuba iyisiphephile kodwa inokuzimela futhi inokuhlala yisikhiwe. Lokhu kukuthi izibhantshu ziyadinga ukuthi zibe nezinhlobo zezinkampani zokuhlanza (zokufana nesifazane; zokusebenza kahle kwezinye izindawo) ukuze zihlinze isifazane nesikhaya.

(4) Isimo sokuvikela isithunzi: lokhu okungatholakali ukuthi kusivikele isithunzi

Ukusivikela isithunzi ngosuku sonke kuyakuphula ukusebenza kwezinto zokuvikela isithunzi. Ukuvikela isithunzi ngosuku sonke akuyiyo kuphela ukuvikela ukuzimela, kodwa futhi ukuvikela ukuzimela okuphambili nokungafani kwezinye izikhathi.

Izinqumo zokufaka izinto ngendawo

Isifazane SPF:

• Kufanele ibe yisibonelo esihle (akukho kuchaza)
• Kufanele ibe yisibonelo esingaphansi futhi sisebenzise ngokwanele ngosuku sonke
• Ukukhetha ukubeka isibonelo esingasemthwakathini singakwazi ukuthuthukisa ukusebenzisa kabusha futhi ukuthuthukisa ubuchwepheshe bokubonwa

SPF yomzimba:

• Amathextcha amahle, amadlulayo kakhulu
• Qaphela ukuthi kuyasebenza njengokugcina amanzi uma usebenzisa emagumbini noma emazweni okuphuma emzini
• Isiphetho esingasikho isitha sikhuluma ngokuvamile kakhulu

Amashandu / umphakathi wokuphakama:

• Izindawo ezingakwaziwa kakhulu; qaphela ukuthuthukisa indlela yokufaka kabusha (isilotion esincane, esihlukumezile kakhulu)

Indlela yokwenza yomkhakha: yenza izilotion zokuvula ezinamandla ukuthi ziyafakwa kabusha kakhulu

Abasemthwakathini abangafaki kabusha ngoba bayayifuna ukusuka kwezinye izinto, akungakho ukuzifunda. Uma ufuna ukusebenza kwezinhloso zokuphatha, lungezi:

• isikhathi sokuhlala kahle
• ukuthintana kwezinkinga zokuthintana
• ukuthintana okuncane kwesibhakabhaka (kuyisisekelo esikhulu kusetyenziswa kubantu abanamandla amaningi)
• ukuthintana okuncane kwezinyembezi ngokusebenza kwe-Sun Protection Factor (SPF) kwezinyawo
• Ukuphatha ukuthintana (isikhala se-pH + ukuguqula kwezinkambu)
• Ukuthintana okugcwele (ukuthintana ngekhanda / ukuthintana ngenyoni + ukuthintana nokugcinwa kwesithuthi)
• Ukuthintana kwezicelo: indlela yokuziphatha kwe-SPF/UVA, umbono wokuthintana namanzi, isethi yezicelo (INCI + COA)

Ngaphezu kwalokho, sicela uqinisekise ukuthi ukuthintana kwezicelo (ukuthintana kwezinyawo zonke, ukuthintana namanzi, nokuthintana kwe-SPF) kuhambisana nezimfuneko zokuziphatha kumarket eyatholakala.

(5) Isibhakabhaka sokuthintana ngendlela yezindawo (isibhakabhaka esincane esihambisana nokuthintana okwenzeka)

Lezi zizikhangiso zokuthintana kwezinyawo ziyadlalwa njengesibhakabhaka esincane, esifanele ukuthintana. Isibhakabhaka esihle kubazikhangiso:

Isirayimi sokuthintana kwezinyawo (ngosuku sonke, ukuthintana okuncane)

• Uhlelo lokuqhakaza: ukusekela isitayela se-niacinamide + tranexamic/alpha arbutin
• Ukwakheka: i-serum noma i-emulsion yokukhanya efakwa ngokushesha
• Umgomo: ukuthuthuka okuqhubekayo ngaphandle kokucasula
• Izici zokunquma: ukuhambisana kwe-irritation ceiling / layering

I-SPF 50 (enikeza amanzi, ayifaki amaphilisi)

• Ukuzizwa okulula ngokuvikelwa okuqinile kwe-UV
• Uhlobo olungavunyelwe olunemibala ukuze lukhange emakethe ebanzi
• Umgomo: ukuhambisana okuphezulu kwansuku zonke
• Izici zokunquma: ukuqeda / ukulawula ukwakheka okumhlophe / ukulawula ukuhlabeka kwamehlo

I-Body Brightening Lotion (iphakethe elikhulu, elinganiswayo)

• Ukukhanyisa okuncane + uketshezi oluqinile
• Ukwakheka: kulula ukusakazeka, ukumuncwa ngokushesha
• Umgomo: ukusetshenziswa okuqhubekayo endaweni enkulu
• Izici zokunquma: ukuhlakaza / ukufaka / ukupakisha ipompo

I-Cream Yokuvikela Ukugqwala Kwe-Friction-Zone (izingalo / umugqa webhikini / izinyawo zangaphakathi)

• Isisekelo esivimbela ukuqhuma kwe-chrome
• Ukubekwa okuphansi kokucasuka
• Umgomo: ukunciphisa ukungakhululeki kokuxubana nokuvimbela ukufiphala okubangelwa yi-PIH
• Izici zokunquma: ukuvimbela kuqala / iphunga eliphansi / umuzwa wokulwa nokukhwehlela

Lokhu kuhlanganisa abantu kwenza ukwazi ukuxoxa indaba ecacile: "Siphatha izinkinga ezifanayo ngendlela ehlukile ngoba izindawo ezihlukahlukene ziziphatha ngendlela ehlukile".

(6) Ibrandidi abanokwenza iphutha (futhi sizenza ntoni njengomthengisi)

1. Ukufaka izinkampani eziningi okukhulekile kakhulu okubangela ukuphazimula nokubuyiselwa kwemibala yomzimba
2. Ukuzibiza ngokuhluka kwezinhlobo zokugcina nokuphila, okubangela ukungafaneleka kwezinkinga
3. Ukusebenzisa izinkampani ezingavumelekile ngaphandle kokugcinwa kokugcinwa, okubangela ukuthwasa nokuguqula kwemibala/nokuguqula kwesithunzi
4. Ukubeka isunscreen njengomthombo wokuhlanganisa, angakwazi ukwenza umsebenzi wokuchaza
5. Ukuzibiza ngokuguqula kwezinhlobo (isikhombiso sesilabho esingakwazi ukususwa emkhawini)

Lokhu ke isikhundla somthengisi wokwenza amasikolo amahle: sibhala izifomula esizokwazi ukuzigcina ngokuvumelana nokusebenza kanye nokulandela izindlela zokuthengiswa.

Ukugcina: lokhu ofaka kumthengisi ukuze ubheke kusho kahle

Ukuze ubheke kusho kahle kanye ukunciphisa iziqu zokubhala kabusha, ungalungiselela izinto ezintathu ezilandelayo:

1. Izindawo zokufocusha (umhlaba / umzimba / izindawo zokugcina)
2. Isiphumo esisifundisa (ukuhlanza amaphepha amadala vs ukubeka umnandi wokuhlanya vs ukubeka umnandi wokuhlanya kwezinsizakwane)
3. Izindawo zokuthengiswa nezindlela zokuthengiswa (ngoba izinkinga zokuphatha nokufuna ukubeka umnandi kuzokwenzeka kahle kunezinye izindawo)

Xa lezi zinto zibonakala kahle, umsebenzi wokwenza isithombe sibonakala kahle, futhi ukubeka iziqu zokuthengiswa zakho kusiza kakhulu ekuboneni, ekubhaleni, nokubusa.

Lo othola kusuka kumkhiqizo wokusebenzisa i-OEM oyedwa

Livepro beauty njengomkhakhi we-skin care, uneminyaka eyingu-20 yexperiyensi yendustri. Umkhakhi omkhulu akufanele ukwenza kuphela isithombe. Sihambisana nako:

• Amasampuli ase-lab nesikhundla sokubeka umnandi (ukuze ukhetha “ukubona ubuso olusha” noma “ukubona ubuso olubalulekile kuqanda”)
• Ukubonakalisa ukuthi isithombe siyasebenza kahle nokuqiniseka ukuthi isithombe siyasebenza kahle ngezinkotho (ikakhulukazi kuma-systems okubonakalisa ukuthi amaphuzu ayenziwa ngamandla)
• Ukubonakalisa ukuthi isithombe siyasebenza kahle ngezindawo zokuthengiswa zakho (ukubonakalisa ukuthi kuyasebenza kuzo konke amandla, ukubonakalisa ukuthi kuyasebenza kwezinsizakwane, isiphoto se-SPF)

Uma ubhekise ekuthinteni + ukubhakisha + ukulinda izulu, ushume amaphuzu okuzilungiselela, isikhundla, namagugu. Siyokumkhombisa iset ye-SKU yokwanzelana nokuphatha okusheshayo kwezampuli. Ukuze uqonde kuphi ukuthinteka kuyasebenza ekuphakanyiseni kwesibonelo, bheka isihlongo sethu sokwenza amasikiri esithunywa ngokwezomthwalo.