Umthombo wezethulwini kanye nezinhlangothi zethulwini ubheke isigaba esikhulu, ngoba abasebenzisi baya ngokuqhubeka nokuthenga izisombululo ezihambelana nenkinga yabo ye-acne kanye nesimo sezinto abayakho. Abahlinzeki kanye nabaseshaqweni bayabona ubunzima obukhulu bokungena esifanekisweni ukuphila Kwemoto imbono ngokuxhumanisa kwegama eliqinile. Lokhu kwenza izinkampani zifakelane ngezinhlayiya ezinezikhwama eziyisisekelo kwigama layo ngaphandle kokunakekela okukhulu okudingekayo ekulondolozeni, ukuthuthuka, nokwakha izikhala. Inkosi yezinhlayiya ezigama eliqinile yashintsha indlela abizinesi bakhetha ngayo njalo kuleli mbono elinenzuzo ngemuva kokuba baziphatheke ngokulinganiselana nokulinganiselela okuphambene nokulinganiselela okuphepha.
Ukuthuthukisa izinhlelo zokulungiselela ubomi eziphathelene nokuthembeka kunezimali ezikhulu kunokwenza izici ngokuphinda kabusha. Ukuthuthukisa izinhlelo eziyisisekelo kudinga ukucopheleka okukhulu kuze kube yizinhlelo, i-equipment yelaboratory, ukulandela izimfuneko, nezilinganiso ezide kakhulu ezinaminyaka emibili. Izinkampani zezinhlelo zibambelela le mpondo ngokunika ifikhe lokufinyelela kuzo okwenzekelayo okwethembekileyo futhi kusetyenziswa imithetho yokahle. Lokhu kubangelisa ukuthula kwesikhathi esidingekayo ekunikezeni izinhlelo, kuvumela izinkampani ukuthi zilayishela izinhlelo zakhe zokulungiselela ubomi ngeminyaka engaphansi konyaka.
Akukwamiswa kakhulu into yokulungiselela kwezimali xa kuchazwa izinketho zokwelashwa kwezintambo. Abayenzelwe basebenzile baye baphathele ukufunda ukuxhasana kwezidingo, ukulungiselela kwebhodhi, nokuphepha kwebhodhi, baphinde baphindele lo mlando kubo bonke abaphathelene nabo. Lokhu kusungulwa kunciphisa usizo lwezimali ebaleni ukubuyisela izinto, ukulahleka kwebhodhi, noma imiba yokuphepha kwebhodhi engayibangela ububi kwegama elisha kanye nokuphepha kwebhodhi.
Abayenzeluli besivumelwano sobugcisa bafakela izilingo ezifanelekileyo ezingavikeli imbono yezimali zonke. Nakuba kusungulwa ngokubhika okuncane ukuze kuchazwe impinda yokuthenga noma kusondele ukuphakama kwamandla, lezi zimiso zinikeza umkhuba ofanele ekuphileni kakhulu. Ukuthola amandla okulungiselela izilingo zokwakha ngokusho kwedatha yokuthengiselana nokuthinta kwezinkukhu kuvikela izimo zokunqoba kodwa kunezindlela ezifanele yokugcina izimali ukuze kudluliswe imvume yokuthenga.
Lokhu kufinyelela kancipha kulingo kuphela kodwa kufinyelela emisweni yesampula nemibono yokulungiswa. Abaningi abayenzeluli besivumelwano sobugcisa bezinsiza zabasebenzisa ikhatologu elikhulu lezici ezizimeleyo ezingakwacisiwa ngokusetshenziswa kwesici esithile, izindlovu, noma izinketho zokupakiwa ukuze kwenziwe izinto ezihlukileyo. Lokhu kufaneleka kumisa ukuthola amandla okuthintana ngokushesha nezimo zempinda nokuphendula kwabathengi ngaphandle kokudinga kwezikhathi ezide ezingaqediwa ukudala izici ezintsha.
Ingeniso elikhethekile kakhulu yokuthuthuka kwemvula yekhanda engeyona ibhrendi kukuthi kunezimali zokudala isithunzi sakhiwo sebhrendi esihambelana nabasebenzisi abanelungelo. Nakuba izahluko ezimbala zingahlukaniswa phakathi kwezinye i-partners zamanje amabhrendi, ikhanda, ukupakiwa, nokuthwala kwezimali kungaba ngcono. Lokhu kumandla izinkampani ukusetha izinhlotshane zabo kumathuba ahlukeneyo wokuthengisa, kungaba kube yizimali eziphephile, abathengi abanomlando wokuthengisa, noma abalimi abahlukene njengebantu abanesifo ekhondweni noma abafani be-anti-aging.
Ingeniso yokumisa kungaphakathi kwesikhetho sezici, lapho izimboni zingasebenze nabafumisi ukufaka izici ezifana noma eziphathelene nezici zabo. Isibonelo, umthombo onqama ekugcineni kwizici ezindaweni zokuphepha kungacokelela ukuthi kwenzeke ngamathambo ethu, futhi wenza umthombo ohlinzekile emvelaphandleni ungashiya kuphela amathambo okuphepha kodwa futhi amathambo aphumelele kakhulu noma izinhlelo ezintsha zokuletha. Leli qiniso lengeniso lingasiza ukuthi izinhlelo zokuphepha zomthombo zilindele kakhulu futhi zihlangane ngendlela eyodwa kakhulu emazweni akhokhelwano.
Abasebenzi basephrivate label basezintsha bafakela izinketho eziningi zokupakeja okwenzelwe ngokuphathelene kakhulu abakwenzela ukuthi kubeke amaphrothikhi akhomba kakhulu ukuze asondele kakhulu emasethaleni noma kumapulatifomu we-e-commerce. Kusukela kumadezini wokupakeja okufanelekileyo owawunezinhloso zezinsuku eziphathekayo kuqinisekisa abathengi besivumelwano, kuya kumaphashiya okuphelelwa okwenzela ukuthi kwenzeke ukuthengiselwa kwemali engeyi yodwa, izinketho zokupakeja ziyalinganiswa. Lokhu kukhombisa ukuthiphakama kakhulu ekahlweni lokusebenza kwamagugu, lapho abathengi khona-khona bathenga ngokuzijabulisa nokubona ubunzima ngokujabulisa.
Inkundla yokulungisa iphakheji kuyisisekelo kunezinhlelo zokwahlula izindlu, izivivinyo, izindlela zokwelabela, nezinto ezifanayo ezifakwa kakhulu njengezibhokisi noma izinto zokuthuthukisa. Lezi zinhlelo zisebenza ngokuhlanganisa ukuhlelwa kwebhrendi nokdala iziqondiso zomoya ngezimali, futhi ekugcineni kuthuthukisa ukuthandana kwebhrendi nokuthenga futhi futhi. Inhloso yokuguquguquka kwezinhlelo zephakheji ngokulandela imiyalo yomkhakha kuvule amandla okulungisa kanye nokuthuthukisa ibhrendi.
Abakhiqizi bezithako zokunakekela isikhumba abahlonishwayo basebenza ngaphansi kwezinqubo eziqinile zokulawula ikhwalithi ezihlangabezana noma ezidlula izindinganiso zomkhakha zokukhiqiza izimonyo. Lezi zakhiwo ngokuvamile zigcina izitifiketi ezifana ne-Good Manufacturing Practices (GMP), amazinga e-ISO, kanye nezitifiketi ezihlukahlukene zekhwalithi yamazwe ngamazwe eziqinisekisa ikhwalithi nokuphepha komkhiqizo okuhambisanayo. Lolu hlelo lokusebenza olwakhiwe lunikeza abalingani bezinkampani ezizimele ukufinyelela kumakhono okukhiqiza asezingeni elifanele ngaphandle kwesidingo sokuthuthukisa lezi zinhlelo ngokuzimela.
Imithetho yokuphatha ubunzima ihlanganisa konke okubalulekile kumsebenzi, kusukela ekutholeni nokhala izinto zokwakha kuya kumahluko wokuphila nokhala izinto ezihlelekile. Le mithetho yokuqinisekisa ubunzima ihlanganisa ukuthi izinhlelo zokulahla iskin engaphandle kwezimali zifane nokuthethwa kwegazi ngokusebenza nokhathazeka futhi ziqiniseke ukusebenza kahle kuzinye izinhlelo zokwakha. Lokhu kubalulekile kakhulu ekakheni ububele bezimali kanye nokuphatha ubunzima kumazwe akhuluma ngokulahla iskin.
Ukuthwala kwezimali eziphathelene nezigaba zokulawula izinhlekele kudinga ukuqonda okungcono nokuzisebenzisa okuphinde kwenzeka. Izinkampani ezakhulayo izinhlekele ngokujwayelekile ziyimployi izingcwele zokulawula eziyaziwa ngezigaba ze-FDA, izigaba zezomlando, nezigaba ezintsha ezingcono. Lolu chungechunge luyakhiwa kuwo umsebenzisi we-private label, ukunciphisa ukuthi izinhlekele zabo zilondoloze izigaba ezifanelekileyo kusukela ekunikelweni kuye futhi ekusebenzeleni kwezomkhathi.
Okunxusayiwa kukulawula kungenza ukunciphisa kunzima kwezigaba zokushicilela izinhlekele, izibonelo zokuchazwa kwezinhlobo, nokudokolobha okufanele kuthatheke uma kusekelwa kwezomkhathi noma ukuthuthuka kumazwe. Lokhu kunciphisa usizo lwesimo sokulawula njengoba kunciphisa ukudokolobha okufanele ukuthatheke ukuthembeka kwezinhlekele futhi kuthatheke ukuthembeka kwegazi ngempilo nezidingo zezinhlekele.
Umphakathi wemfuyo kuchazwe ngokuguqulwa kwezifiso zabasebenzisi kanye nezinhloso ezintsha ezinokwakha imithombo enkulu yomkhondo kubamakhelini abaphendula ngokukhanya. Ukuthuthuka kwemfuyo yokujikela kumandla izinkampani ukuthatha inhlaka kulezi zinhloso ngokushesha kunezindaba zendalo eziphila ngokushesha. Xa izihlabathi ezintsha ziphucukile noma izifiso zabasebenzisi ziphinde ziphakathi kwiindlela ezithile, abaqeqeshi bezimfundo zomlando bangelisa izimfundo ehubekayo ngamamininingwane noma ngaminyaka.
Lokhu kungenzeka ngokushesha kakhulu kutholakala ikhono lokuthola isiphi isiphizo likahulumeni, lapho izinhloso zezomthetho nezimiso ze-influencer zingakhiqizela izindlela ezintsha eziphazanyayo kwinkampani yezinto. Ibrandi ezingenza ngokushesha izinto ezikhulayo zingathola indawo enkulu kakhulu futhi zibonakale njengabalinganiswa abanelisa izinto ezintsha kuzo zonke izindawo. Ukho kwenza amatheketamo mengcamango engaphezu kwemithombo ngokushesha nokunakekelwa okuncane kunxephezela ukwakhiwa kwezinqumo ezifundiswa nge-data mayelana nokuthi kufanele kuphathelwe kanjani izinto ezifanele ukutholakala ngokudala.
Nakuba izinhlelo zokuphepha kwezintonga ze-private label zingaba nenye indima ngamanye amabhrendi, isikhathi esifushane sokuthenga kungahlanganiswa ngendlela efanayo yezimbono, indima, ukulungiselela, nokuthengisa. Amabhrendi angcono asebenzisa izinhlelo ezithile ezifokuseni kumasebe ethu okuyilowo ekungafihlikiwa ngizinhlelo zasemandulo. Lokhu kusiza ukuthi amabhrendi amancane akwazi ukuxhasana nobubi bakaMnandi ngokunikeza izisombululo eziyinhloko.
Izinhlelo yokwahlukaniswa ziya phambili ku-inhloso yokuthola umlando, lapho amabhrendi angakha izinhlelo zabo ze-private label ngokuthi zihlale kwezimbono, ukutholakala kwebhizinisi, ukuchazwa kwezinhlelo, noma izindlela ezithile zokusebenzisa. Lezi zinhlelo zisiza ekudaleni izindawo ezihlukile zokuthengisa lapho amabhrendi angakha iziklengi ezihloniphekile kahle futhi azame ukuthola imali engaphezulu nakuba ihlala isebenzisa izinkampani ezivumelekile.
Uzimelela ukuthutha kakhulu uhlobo lwakho lwesayensi lwezintonga? Xhumana Nathi manje ukuwathola inkamelelo yomphakathi kanye nezinqumilo ezihlaziyiwe!
Isikhathi esidingekayo ekuthutheni izinhlayiya zezintonga ziyahlukahluka ngokwemithetho yokuhlukaniswa kanye nezidingo zokuhlola, kodwa izinhlelo eziningi zingakhulwa kwi-3-6 izinyanga. Izinhlelo eziphazanyayo kanye nezinkampani eziphethwe kungase kuzoze kube yimali 6-8 amahora, kodwa kunezinye izici ezahlukene ezifuna izinkampani ezintsha noma izici ezithile kudinga izinyanga 4-6. Leli khathi iqukethe isigaba sokuphazanya, ukuvikwa kwehlelo lokuphakela, ukwakha kanye nokulungiswa kwesigaba.
Izilingo ezaphazinyekayo zokuthenga izinhlayiya zezinhlayiya zezinsiza eziphathelene nge-500 kuya ku-5,000 ngayinye yizinhlayiya, kulingana nomphathi womthwalo kanye nokucinga kwezinhlayiya. Abaninzi abaphatha izinhlayiya bafakela izilingo ezincane kumaqalelo amandla okugcina, bekwa amakhanda ukuthi abaluleke ubuyelo besivikelo ngaphambi kokubamba izinqumo ezinkulu.
Yebo, izinhlayiya zezinsiza eziphathelene zingathengwa phakathi kwamazwe, uma kuzenzeka ukuthi zihlambuluka nezidingo zokulawula zamazwe athintekayo. Abaninzi abaphatha izinhlayiya basebenziseka ngenkohlaka yokulawula phakathi kwamazwe fasinga bakhetha izinhlayiya ehlambuluka nezidingo eziningi zokulawula ngokuphindwe kabili. Kodwa-ke, kusukela kumazwe ayithile kudinga ukuhlaziywa okwengeziwe, umbhalo-wenkcubeko, noma izinguquko zokudala ukulawula ukulawula kwezimali. Kuhlengahlenga ukusebenzisa abaphathi izinhlayiya abane nkohlaka yokulawula phakathi kwamazwe fasinga bakhokhelani umbhalo-wenkcubeko ofanele ukungena kumazwe onke.
Okwenzekile kakhulu ukuthi izindleko zokwakha izinkomba zokulima zingaba ngu-60-80% ngaphansi kwezindleko zokwakha izinhlayiya ngenkathi kusohlwa wonke amathuba atholakala. Noma kunjalo izindleko ngayinyaniso kungaba phansi kwezimali ezikhulu, ukukhuphuka kwezindleko zokwabiwa nokulondoloza, izindleko zokuhlanjulwa ngezimfuneko, izindleko zokuthenga izixhobo, nezidingo zezihlalo kuthuthukisa kakhulu izindleko ngokuvamile. Ngaphezu koko, isikhathi esincane sokufika kumthando kusho ukuthi izimfanelo zingakhiqizwa imali wayisekude, kuyekelisa ukuhleleka kwegazi kanye nokuphatha imali ngexesha elibalulekileyophuhliso lwempesheni.
Izindaba Ezishisayo 2025-03-14
2025-02-28
2025-02-24
EN
