The skincare industry is rapidly expanding globally, with increasing demand for premium skincare products in various markets.
A highly effective method for brands to introduce their skincare products to the market is by collaborating with an OEM (Original Equipment Manufacturer).
This guide will break down how OEM skincare manufacturing works. It will provide you with a clear understanding of the step-by-step process from the initial idea to the finished product on the shelf.
OEM skincare manufacturing refers to a business model where a brand outsources the production of its skincare products to a third-party manufacturer. The brand typically provides the product specifications, including ingredients, formulations, and packaging design. Then the manufacturer produces the product in bulk according to these specifications.
Partnering with an OEM allows skincare brands to reduce costs associated with in-house production, gain access to advanced technology and expertise, and scale up their product offerings. There is no need to burden of setting up complex production facilities.
The journey to creating an OEM skincare product begins with the concept phase. At this stage, brand outlines the goals for their product and how it will meet the needs of the target market.
The first step involves clear communication between the brand and the OEM manufacturer. The brand shares its vision for the product—such as anti-aging, brightening, hydration, or any other skin concern.They also specify any unique selling points, such as natural or organic ingredients, cruelty-free claims, or dermatologically tested products.
This is a crucial stage because the manufacturer needs to understand the brand’s objectives before moving forward with the formulation and production.
Once the concept is outlined, the manufacturer’s Research and Development (R&D) team gets involved. At this stage, R&D experts work on formulating the product to meet the brand’s requirements. R&D teams focus on creating formulas that are not only effective but also safe for consumers. This includes formulating products with the correct pH balance, texture, and scent.
Depending on the complexity of the product, manufacturers may have access to a professional R&D center to test different ingredients, ensuring they meet quality and regulatory standards.
After the formulation is completed, the manufacturer produces a prototype sample for the brand to review. This is an important part of the process because it allows the brand to test the product and provide feedback. If any adjustments are necessary, such as the scent, texture, or consistency, the manufacturer can make those changes before mass production begins.
After the product idea is complete, finding the right ingredients is important. This ensures the skincare product works as promised. OEM manufacturers often have established relationships with reliable suppliers who provide high-quality raw materials. Brands may choose natural, organic, or synthetic ingredients depending on their target audience and product claims.
Quality is a major focus. And ingredients must meet local and international standards (such as FDA regulations in the US, or EU Cosmetic Regulation for Europe). Additionally, a traceability system is established to ensure the ingredients used are safe, sustainable, and ethically sourced.
Formulation is where the magic happens. The formulation experts at the OEM manufacturer use the selected ingredients to create the final product. This is a delicate process. In this process, the correct proportions of active ingredients, preservatives, and base components must be carefully balanced.
Each formula undergoes rigorous testing to ensure it is safe, stable, and effective. Some manufacturers use advanced cosmetic laboratories for stability testing, ensuring that the product remains effective over time.
Packaging is more than just a container; it’s an essential part of a brand’s identity. A strong packaging design can make or break a product’s success on the shelf. At this stage, the brand works with the manufacturer to select appropriate packaging that reflects the brand’s values and product goals.
For example, luxury skincare brands may opt for high-end glass containers, while eco-friendly brands might prefer biodegradable or recyclable packaging. Custom label designs are also developed to communicate the product’s benefits and ingredients to consumers. This packaging phase also includes ensuring that the packaging is user-friendly and functional.
Before mass production begins, the packaging designs and prototypes are reviewed and approved. Manufacturers create mock-ups and send them to the brand for final approval. If any modifications are necessary, they are made at this stage to ensure the final product will have the right aesthetic and functional qualities.
After packaging designs are approved, the manufacturing process begins. Most OEM skincare manufacturers operate in GMP-certified (Good Manufacturing Practice) facilities that meet high-quality production standards. This means that they use state-of-the-art equipment and operate in a controlled environment to ensure product consistency and safety.
The manufacturer’s production capacity plays a major role in the timelines and quantities the brand can produce. Livepro has 90,000+㎡ manufacturer base, 30+ high-standard production lines, 1,000,000+ daily production capacity. If brands need to produce millions of units for a global market, we can meet completely.
During this phase, the raw ingredients are blended into the final product. The manufacturer uses specialized machines to mix the active ingredients into the base formula. Once the product is ready, it’s filled into the chosen packaging—whether that’s bottles, jars, or tubes—and sealed for shipment.
Advanced filling technologies ensure the exact amount of product is dispensed into each container, ensuring uniformity and precision.
The product undergoes quality control (QC) checks at each stage of the manufacturing process. These checks ensure that the final product meets the necessary standards of purity, consistency, and safety. Some manufacturers even conduct clinical testing to confirm the product’s claims (e.g., "hypoallergenic" or "anti-aging").
To ensure the product can be sold globally, it must comply with local regulations. In the US, this means adhering to FDA guidelines for cosmetics. In the EU, the product must comply with the EU Cosmetics Regulation, ensuring it meets safety, labeling, and claims standards.
OEM manufacturers help guide brands through these regulations and often handle product registrations, ensuring that each product is legally marketable.
Certification labels such as Cruelty-Free, Vegan, Organic, or Dermatologically Tested can enhance a product’s appeal. The OEM manufacturer works with third-party organizations to provide these certifications. So they can further differentiate the brand in a crowded market.
After the product is produced, it’s time for final packaging. This includes sealing the containers, ensuring that labels are correctly applied, and verifying that the product meets all regulatory requirements (ingredient list, usage instructions, etc.).
The final packaging must also reflect the brand’s identity and messaging. So this step is crucial for maintaining consistency across the product range.
After packaging, another round of quality inspections is conducted. This includes checking for defects in packaging, testing the product for consistency, and verifying the product’s overall appearance. If any issues are found, the affected units are removed from the batch.
The finished products are carefully packaged for transport. Proper packaging protects the product from damage during shipping. Especially the product contains sensitive ingredients like active botanicals or essential oils.
At this stage, logistics companies transport the products to the brand’s distribution center or retail locations. This step may include international shipping, customs clearances, and warehouse storage.
Even after the products are shipped, the OEM manufacturer may provide continued support. This could include troubleshooting, offering feedback from consumers, or adjusting the production process if necessary based on market feedback.
Depending on the agreement between the manufacturer and the brand, the OEM may also handle stock management and replenishment. It ensures that the brand can meet market demand without worrying about running out of stock.
Partnering with an OEM skincare manufacturer offers significant advantages for brands aiming to streamline production processes and bring products to market quickly and efficiently. By outsourcing production, brands can focus on their core strengths, such as marketing, branding, and sales, while relying on the expertise and infrastructure of the manufacturer to handle the complexities of manufacturing.
Choosing the right OEM skincare manufacturer is a pivotal decision that can make or break your brand’s product launch. When selecting an OEM partner, consider these factors:
In Conclusion, partnering with an experienced and capable OEM skincare manufacturer can elevate your brand’s products, reduce overhead costs, and accelerate your time to market. By carefully selecting the right partner, you can bring high-quality skincare products to consumers while focusing your efforts on growing and promoting your brand.