Kutheni Izinhlayiya Zokulungisa Iskinu Ze-White Label Ziyahlukana?

Kumhlaba wempilo onyakanyakanya, kumele izinkampani zilungise izimboni ezintsha ngokushesha. Kumele zibukeka ngaphezulu kwemfikayo enzima futhi zifakaze izilinganiso zabasebenzisi ngokushesha nokwenzekile.

Lokhu okuguqukayo kuyinto abaningi abahlinzeki bezempilo bakhetha izinhlayiya zokulungisa isikhenketho eziphathelene ngesibuko . Abaningi abahlakanipha abasha ne-abaqeqeshi bayathembeka kubo.

Bafaka indlela epholile yokufika emfikayweni. Bayengcizelela ububi bokuthuthwa kanye nobuhlobo bokuthuthwa, kanti futhi bakhuselela ukuthuthwa kwezinhlayiya ezahlukene. Lokhu kufaka phakathi ukucophelela kwezono kanye no- ukhawuleza lokuhlala , ngezimali ezikhulu.

Kodwa ngaphandle kwebalulekile kanye nokushesha, yini ngempela ethinta iziphumakalo zezinhlayiya? Kanti kebani abaningi abakhetha izinhlayiya ngendlela engenanto kunazo ezenziwa ngcono noma ezenziwa ngokuphatha? abagcini bezinhlayiya zokucophelela kwezinyo abakhetha izinhlayiya ngendlela engenanto kunazo ezenziwa ngcono noma ezenziwa ngokuphatha? Masiqonde kabusha leli qhakazelo.

Izizukulwane Zomkhephe Zimagobo Ukugcina Umpho ?

Abayenzelwa bavela izimboni ezikhethiwe, ezigcinezile kanye nezimaliwe njengezizukulwane zomkhephe zomkhephe. Abamakhemphe bangathenga lezi zimboni ezigcinezileyo, bongeze amathegegelo namaqhezu abo, baze bathuthuze ngemibhalo yabo.

Lezi zizukulwane ziyafika kude kanye nohlelo oluncane kunazo ezigcinezileyo. Izizukulwane ezigcinezile kuvumela ukuguquka kwesimo, kodwa izizukulwane zomkhephe ziyisisekelo kakhulu. Lezi zizukulwane zomkhephe zisusa ixesha kunokwenza isimo esifakiweyo. Njengoko okwenziweyo kudinga iminyaka emihlanu noma ngaphezulu, izizukulwane zomkhephe ziyasiza ekufikeni kwi-market kanye nokunyuka.

Le ndlela iyagqibela kakhulu kubabili bafuna ukuthutha ngokushesha ikhasi eligcwele. Isiza kuba wenza ivikendi ezintsha kanye nokakha iqembu elinamathuba angaphandle kokuchitha okuningi.

Yini Eyiya Kuhlukanisa Izizukulwane Zomkhephe? Izinkinga Ezinhle Ezimbala

1. Akukho Mvumo Wokuphuhlisa Futhi Akukho Ghexeshi Lokuphuhlisa

Ukudala kwezinhlelo yezimboni kungenzima, kuthinta imali kakhulu futhi kuthinta isikhathi. Umunye umugqa kudinga ukuchazwa kokuqinisekiswa kokuphepha, ukuchazwa komsindo, ukubalwa kwemikroba, ukulungiselela okulinganayo, nokuthembeka kwegunya. Ingxenye eyodwa engaphethelwa iyogaya iphrojekthi lonke.

Ngokusebenzisa izinqumo zomkhandlu omdaka, izimbo ingahlinzi leli phaza. Umphathi wesimbo sele udalile nechazile izimboni. Lezi zinhlelo zihlala zifana nozinga elikhulu le-R&D, ngamanye amaxesha ezinzile izimboni ezingu-1000 ezigunyazwe. Izimbo inokufinyelela izimboni ezidolobheneyo ngaphandle kokuthinta iminyaka noma imali enkulu ekudaleni.

2. Isikhathi esingcwele ekusabela kumthombo

Kwinkobo, isikhathi sibonakala konke. Izinkomba zishintsha ngokushesha—ukudonsa kwe-skin, i-glutathione, i-niacinamide, izinhlelo zokubrightening ezifisweni lase-Africa, ukulungiselela kwe-scalp, izicelo zokuthutha komgubo, njalo njalo. I-white label ivumela izimbo ukuphendula ngokushesha.

• Isikhathi se-R&D yesikrifa: 6–12 izinyanga (okuncane kakhulu) Isikhathi sokulungiselela kwe-private label: 4–8 izvikithi
• Isikhathi se-white label sokusabela: ngamanye amaxesha ngaphakathi kwemizuzu
• Lapho isivinini kuyakha izitshalo kanye nesibonakaliso sendawo yokuthengisa, ikhophi elomnyama liba nobubi obukhulu kubranding.

3. Amalingani Akuncane Kakhulu Asebenzayo (MOQs)

Amalingani aphezulu kakhulu ayisidingo esikhulu kubranding entsha. Isisekelo sangaphandle singazokuthatha ukwakha okuphinde kakhulu kwamathuba angu-1000 ngasinye isikhala. Abayenzela ikhophi elomnyama bafaka amalingani aphantsi kakhulu, abangakwazi ukwenza:

• abashayeli ukuthutha ngamanani amancane
• abranding abaqediwe ukuzama izigaba ezintsha
• abahlinzeki bendawo yokudla ukuthutha ngokuthutha
• ukuhlola ngendlela enxilile ekhetho yezinhlobo eziningi

Ukuthi amalingani aphansi kakhulu akunakekela ukuthi abranding abe nobubi obuhle kumali wodwa bayaqhubeka ngendlela ethembekile.

4. Iziphormula Ezifanele Ezingazange Ziqondwe Ngabantu

Iziphormula zekhophi elomnyama azisingeki. Ababi abaningi bayisetshenzisela ezingatishini ezihlukene. Abantu basebenzi babahlola futhi. Lokhu kusinika:

• impendulo epheleleyo yezinhlayiya
• ukwanelisa okunempilo kubathengi
• izohlwayo noma izimemezelo ezimbalwa
• izinkinga eziphinde ziphinde zithengwe kakhulu

Kubawenzi bezinhlayiya emakhelweni aphathelene, lokhu kungcono kunceda ukuphila ngokude. Lokhu kufakelwa phakathi emazweni afana ne-Afrika, i-Middle East, ne-South America.

5. Ukunyuswa Okunjalo Ngokwehluko Lomlando

Indlela eyodwa ekhona kwayo kwabafana labagcina izinhlayiya kukudala kwezigaba zabo. Umthengi omnye ungathola izinhlayiya eziningi zokulungiselela ubuso, umzimba, nokulungiselela uqobo. Lokhu kunceda umbandela ukudala izinhlayiya ezifana konke ngaphandle kokudinga ukuphatha abaningi abathengisa.

Izigaba ezihlukene zilandelayo:

Inkinobeko yokunweboza kumazwe ahlukene yisizathu esibalulekile kodwa ihlabela elomnyama ibaluleke ngaphezulu. Abasebenzi basebenzisa lokhu njengoba bqhathanisa ne-ihlabela engaphandle noma ukulungiselela okuphumelelayo (R&D).

6. Yisiphequluli sokuthrya izimoto ezintsha noma izigaba ezintsha zokuthenga

Abakhethi abaningi basebenzisa izinto zohlabela wamnyama ukuze bathrye:

• izizwe ezintsha
• izinkinga ezintsha zomshimba
• izinhlelo ezintsha zezici
• amagunya amasha wabantu
• izinkundla ezintsha ze-e-commerce

Ngoba asikho xesha lokuthuthuka futhi izilinganiso ezingaphezu kazo zimphefumula, izinkampani zingasetshenzela ngaphandle kokuthatha uhlinzeko oluningi lwemali. Lokhu kukhokelo kusetyenziswa kakhulu yizihlabela ezithengisa e-Africa ne-Middle East.

Lemakethe iyalinda ngokushesha kakhulu futhi iyashintsha ngokushesha.

Ilebel eMhlophe vs Ilebel Yasekhaya vs Ukulungiswa KweFomula

Lapha kukhona uhlobo olulula lokusiza izinkampani zobrandi ukukhetha indlela engcono:

Le tafula lenziwa ngokubonakala kakhulu ukukhetha indlela echanekileyo yokuzalisa ngokushoqoshelana, izimali, nokuphila kwesimo sokuthutha.

Izinhlelo zokulahla iskinu ezimbiyela kakhulu ngezigaba

Ukuze usize ku-SEO ngelithuli "izinhlelo zokulahla iskinu ezimbiyela kakhulu", lapha kunezinhlelo ezifana kakhulu. Abasebenzisi bamasiko bathanda ukubheka lezi ngokugcwele kwezinhlelo ezimbiyela kakhulu.

A. Ukulahla isikhumba seface

• Izinhlelo ze-Vitamin C
• Izicelo zokulahla ezenziwa ngokusebenza kwe-Niacinamide
• Izinkomba ze-Retinol
• Izinhlelo ze-Hyaluronic acid
• Izicwasheli zomkhondo eziphazanyisayo

B. Ukulahla isikhumba

• Izicwebo zomphakathi ezibuthayo
• Amanothi Amanzi
• Izicwebo zomphakathi zokubhema
• I-Butter yase-Shea noma yase-cocoa ekulungele umphakathi

C. Ukulungiselela Kwemfino

Ukudibanisa ukulungiselela kwemfino kuyisidingo ngoba manje amakhampuni amaningi akhiwa kusuka kwindawo efanayo ayavikela i-skin ne-mfino. Iziphetho ezithandwayo kufana:

• izicelo zokuthutha kwemfino
• imaski engaphuli mfino
• izicelo zokuhlala ngemfino
• izishishini zokuphula izintlangu
• izicwebo zomthubi okulungiselela imfino

Ukuphepha kwezintambo kuyaqhubeka ngezidingo ezigcwele ngempuma, kepha kungumlando oqhubekayo wezinhlelo zokuphepha kwamanzi.

Ukuthi Kufanele Kanjani Ukukhetha Umphathi Wemfanelo Othile

Ukukhetha umphathi wemisebenzi ongcono kunguqophelela okubaluleke kakhulu ekwakhiweni komlando wabezindlu olusemthethweni. Sebenzisa izigaba ezinikezela:

• Izikhala zeGMP / ISO / FDA
• Inkinobeko yokwenza izinhlelo zokuphepha kwamanzi nezintambo ngokujikijiki
• Amathekethe amakhulu (1,000+ akhona kungcono)
• Ububele obunzima kuze kube khona
• Amakhono amathembekile kubalulekile abadala nokuthenga okukhulu kubalulekile abasha
• Izinsiza zokwebaka ngokupriveti
• Ukusiza kwezibopho kumasebe angcono
• Ukutholakala kwezimali ezihlukene kanye nokugcina okushesha

Umphathi omuhle wokwakha kufuneka awake ngelithi yindlela yokuphila, akungabi nje mphathi.

Kunjani Ukuqala Ibhrendi Ngamathuba Amanye: Isinyathelo ngasinyathelo

Lapha kukhona indlela epholile kanye enokwenziwa yizinhlayiya zokuthuthukisa izinkundla:

Isinyathelo 1: Chaza ubuchwepheshe bakho nobumnandi obumtarget

Isinyathelo 2: Khetha isilinganiso sakho seziphakamiso (qala ngama-5–10 amathuba)

Isinyathelo 3: Khetha iifomula zakho ze-white label

Indlela 4: Dizayina izikhwama nezimkakathi zesilabeli

Isinyathelo 5: Buya amashweshwe bese uwalungiselela ngaphakathi

Isinyathelo 6: Hambisa umthetho wakho wekhiqizo ngokusekelwe kwi-MOQ yakho

Isinyathelo 7: Lungisa okuqukethwe kwakho kokhokha nokhokhwa kwezinhlelo

Isinyathelo 8: Vula ibhande lakho phakade noma ngaphandle kwendlela

Isinyathelo 9: Sebenzisa ukubuyisana ukuze uhlele kanye nokhula umugqa ngasikhathi

Lendlela isusa zonke izinkinga zokuthuthukisa futhi ikuvumela amabhrendi ukuthinta ekuthengeni, ekumeshinikeni, nokuphatha konke okutholakala ngu-mogeli.

Izimistakes Ezibalulekile Ukuzivimbela Xa Usebenzisa Izinhlahla Ezingaphandle Kwesibhedlela

Nakuba isibhedlela sikhethiwe singaphazamise indlela yakho, abaningi abakhokhelwa amabhrendi bafaka izimistakes ezingavunyelwanga:

• Ukushisa izikhiyu eziningi kakhulu ngomoment
• Ukukhetha iphakheji kabefore ukuthi uqinisekise ukuthi iziqinisekiso zifakwa ngempela
• Ukulahla izidumbu kumazwe okuthunyelwa kuyo
• Ukulahla ukuthi uzithobe izintliziyo nezandla ngezimilo ezithile
• Ukunciphisa ubungako bekubaluleka kwebhande kanye nokulinganiso kwesigaba

Ngokuplanika kahle, isibhedlela esikhethiwe singaba yindlela eqinisayo yokusebenza.

Isiphakamiso: Kungani Ukulabela Ngokumhlophe Kuyindlela Ekhethiweyo Kubalimi Bezithembu Namuhla

Izinhlahlayo zokulabela ngokumhlophe zinika izimphakathi eziningi kubalimi. Bayafuna ukukhula, ukuthobela, ukwakha kakhulu, nezinhlahlayo eziqinile.

Uma uqala ibrandi entsha, cabanga ngokulabela ngokumhlophe. Ikhetho elincane lemingcingwane futhi linemiphumo enkulu. Le ndlela iyaphilisa ekufakeleni emnyangweni wezintambo noma ukuzama indawo entsha.

Ungapheli imali ekulondolozweni kuyindlela ephakeme. Izikhathi zokwakha ziphazanyayo. Kunezilinganiso ezifana nezidinga. Ibhendi yezinhlahlayo iphila phakade.

Le minyakathelo ihlenza ukuba kube khetho eyodwa kakhulu emnyangweni wabezithembu namuhla. Njengoba abantu abaningi bayinga kuzo izinhlahlayo ezintsha nezisetshenziswa ngokushesha, izisombululo zokulabela ngokumhlophe ziya kuba zibaluleke. Abalimi abathanda ukukhula kudinga lezi zisombululo.

Uma ufuna ukhulula, ukhulula ngomlando, nokuhlala usebenza, ukulabela ngokumhlophe akuyilona ikhetho. Iyisstrategy esisodwa esihle kakhulu okutholakala namuhla.