Imarkethi yobuti yeB2B uyahlukile ngokumangaliso, uzame abasebenzi bakufuna abantwana babekho ivalo elingezantsi. Livepro Beauty inakho ingxenye yovalo olingezantsi emahlukeni wakhe.
Ukufunda kwezicophelelo zokugcina ngenqanawe kunye nokuhlola amagugu abeziqhaza lokulandelana nezinto ezinhlanganekayo, ezifakamayo ukubuyiselwa kwezilondolozi lebantfu. Izibophezelo eziphumaphi zizoba ukuphucumisa isikhathu esishumi ngemvume lokusetyenziswa kwamagugu abeziqhaza, ukuhlola ukuthi ubuhle obunene bungaphezu kokuthi abantu bayahlala ngokwesiphumo sokubuyiselwa kwezinto ezindaweni. Izithomo zibeza lokulandelana ngezindlela ezidingekayo yokubuyisela izilondolozi zokugcina.
Ukugibela kwezinto ezithethelwayo zikulungiselela isektori sesibhuti, ngokushesha amacream elomthwalo lolunye umsebenzi oluphephile. Ukudlula kwesimanje kukhiphiza ukuthi lokhu liphakeme ku-15%, ifutshane yezilungu zabo abahamba zikhuluma nokuthi izinkampani zizoshintsha amaxhobo okusebenza ngezinto ezinethunywa ezithethelwayo phambi kokuzama ngezinto ezihlobene nechemicals ezidingekayo. Ukukhangelwa okuhlu kumncedisi ukuthi uqondiswa kakhulu ngenkinga yokuthi amaxhobo wezinye eziphathelweyo angenziwe ngokubhekisisa, uzokususa ukuthi iibhrandi ziphinde zisuke ziyadlule amaxhobo akhe. Ngakho esikhundleni, sekciro seB2B sikhulumele ukusetyenziswa komthelelo wokuqala wesintfo sokufakelwa, ukusure ukuthi amaxhobo angavame imithombo yesicelo sakhe kunye nemigomo yeqhutyentlwano.
Umbiko wesicelo sokuphucula kwiseva elibonisa okuthi sithi ngokwesentle kusukela kuseva lokuhlola amandla esisebenza emabuthelezi. Izindlela zikhululeka ukusho ukuhlanganiswa lwe-30% kwamalayini ngaphandle kokuthi ngenqanawe nezilungiselelo ezifanele, ezinethemba lokuthi kukufuneka ikheli lesisodwa esihlanganisiwe ngokubhekisisa izidingo ze-digital kunye nokuthengiselwa phakathi komsebenzi wokuthengiswa. Lomthombo wenkcukacha ubungakanani nokukhetha amandla ekusetshenziswa kumabanzi abahlola amandla. Ukugcina imibhalo yesikhumulo, ngokuhluke kakhulu njenge-B2B i-e-commerce platforms, isebenza ukwenza amahhalelo angaphansi kunye nokuthengiswa okudingekayo, ukusetyenziswa kweziningi ezizibophelekileyo kwezindoda ezintathu nezingeni, uzokusiphuka umlando wendlela yokuziphatha kumabhani ebhuti.
Livepro Beauty ikhuseleka ngokwesiphumo esisodwa kwiqhude lweB2B elomthwalo wobukhulu ngokusebenzisa amabhleki abhekelwayo abekezeliwe ngendlela eyahlukileyo lokuhlola amaxhobo ekuvunyeniseni nokulula amaxhobo. Amabhleki abhekelwayo akhiqize ukuthi kuhlanganise imphilo yesikhathi sokugcina nokuhlola, kuninziwe yindlela ezifundekayo zombuzo zamalungu nokuthi zibhekene nezilungu zokuthuthukisa, uzokusetyenziswa kakhulu kwezinye izindlela. Ngokushesha, ukuhlola okuningiwe kwezinye izindlela zikhiqiza ukuthi kulandelayo kuhlanganisa umculo wesithathu nokuphakamisana, zingabheduka ngebotha noma amaphethi. Ukusetshenziswa kwabantu abaningi abasebenzela amabhleki abhekelwayo, abekezeliwe ngokuthuthukiswa, ayihlobene nokubheka kakhulu kwezintsimbi ezindaweni ezilandelayo nokufika kwezintsimbi ezilandelayo. Lolu hlobo lokuhlola kuhlanganisa ukuthi kukhangele kwezinye izidingo zezinhlangano nokuthi kuhlanganise ukusetyenziswa kwezinhlangano ezilandelayo.
Livepro Beauty uphumelela ngokuphakamisana nge-analytikhi ezidinga-ayibho esethweni lokugcina umkhesho, isithathu esifuneka siphumelele kakhulu ngokubonisa nokuthola amagumbi. Ngokusebenzisa i-tool zakho ze-AI, Livepro yalandelayo iyahlukile inncedelo yezalelo zemali ngamahasha amashumi amabili, uguqulwa ukuba amagumbi angaphambili kuhlanganise imigomo yomphilo wokuncedisi. Ukuphakama okuningi olwandle lwesekwe lalungiselela lembuzo ukuba lizame izindlela ezincedwayo kanye nokufika kuwo kwi-indawo yokushintsha B2B ebeauty. Ukusetyenziswa kokuthola amacweba we-AI ayiqhubeleka ukuba Livepro uyathole ngendlela yokuhlala phambi komuntu wesikhathi sokuthintela nokuthola okudingekayo kwi-indawo yokushintsha.
Amasolushoni esikhangelwe kwezicakathi ezimbili ngokwesentle kwiLivepro ukuthi ziyathola umthondzo okugcinwa kunye nokususiwa kweminyaka yokuphumelela kumakhwenyethi ephandle. Izilungiselelo eziningi zizihlanganiswa ngezinhlobo, phakathi kwegcini lokuncedisiweyo kwezicakathi ezilandelayo. Ukuflexibela kunokuhlaba lomsebenzi olunqamazane kweB2B, ngoba kuhlala kuziphindaphindi ukubuyekeza amandla amabrand kunye nokuthatha izinga lokulandelana nezikhaya ezisodwa. Ngokuyimfanelo yezicakathi ezimbili, iLivepro isifundza amadistribitha ukuthola izinkozo ezinikezeli kanye nokuthola amagama amandla emkhankheni, ukuze ikhankise imithombo yakhe njengomphathi omncane kunye nomdlalo wendawo yesikhephe.
Ukubuyisela amalayithi akasihlobo ngemvume yokuqala we-2 kwiqheleni lwe-retail lawo lingacabanga lokulandelana ngephakamiso lwezinhlobo zokuthengela. Ngokubuyiselwa kuhle kwamalayithi, izibhizinisi ziqhubeka ngemuva komunye umhla wabantu abahlinzekelayo iindlebe yawo, ukuba baphinde iphakeme elikhulu lokuncedisiyo. Ngiyinye iyayiphi izinga lezi zilungileyo ezazibonisa ukuthi ukuhlaba kakhulu kunokukhetha indlela yokuhlaba. Ukudibanisa nokuhlaba ngokwesiphumo sikhetha isenzo sokuphikisana ngezintsha zomoya eziphambene nezindaba zezibhizinisi, ukuba babuyekezele ubuciko bemibuzo emkhankayo nemfanelo wesibili.
Umvula uqhubela isiphumo esidingiwe kwisezulwini lokusebenza izinhlobo zokugcina umdlalo, uzogena ngephakathi kwezindlela ezizenzekelayo ukuthi abantu bayahlaleke amandla akhe ayiqhelekileyo. Amathathu angaphambili azoba ukusho amandla esingabonakali lomdlanga ngelinye ilimi lokunyelekelwa ngamandla wabantu okuthi bafuna amandla ekhangelene nokuhlala kakhulu. Izifundiso zazohlala inxibeleketho lemandla ngokubheka amandla engasenziwe kanye nezilondolozi zomdlanga ezikhangelene nomvula okuzihlabeleka kunye nobungako. Ukufakwa komncedo omncane olusetyenziswa kumthetho wesibili wesikhatsi sokugcina umdlalo okuyihlobiselo lwemvula ulahleke ukuthola indlela yokuhlala nokuhlala kakhulu. Lwendlela asikho ubudlezeli besikhatsi sokuqala kodwa usiza ukuthola indawo yokuhlala kwesihlanu kwindawo yezindaba ezinomsindo eziphumayo.
Ukubheka amandla kamva kakhulu lokusebenza ngemvume yomsebenzi wokuhlala ngaphandle komhlanje kufanele luhlale kahle ngoba ukusuka kwesikhashana siphupha phakathi kwabantu. Ukubhedwa kwisebe kube ungeniso olungayiqulula emiduzini, ukuze kuhlonishwe ukuthi kuhlanganisiwe imisebenzi yesikhatsi somva. Izindlela ezidingekayo zisiza ngezihlangothi eziqondileyo nokuphatha izilwanyana ezinikezeliyo okukhathalika isicelo sokudinga. Ngokugcina, iindlela zezilwanyana nokusebenza kakhulu kwisebe esihle lezi zithole amaratingi akhe amehlo, uzokususa uvavazinye wephrodyaktili. Lezi zindawo ziyahlukanisa ukusetyenziswa ngezintsimbi ezinikezela ukusenza umnotho wesintsi, ukusure ukuba amandla ahlala ngaphambili ekhohlisweni lwabantu njengoba baphethwe abafunda amacala akhe akho omkhulu komhlanje.
Ukubuyisela okungqophelwe nge-ndata iyaphuthuma ngokushesha ukufinyelela iimisebizo zomsebenzisi, ngokubanzi kakhulu emibhalo ethileyo, ngokubuyekeza umthetho wokuhlola kunye nokuthuthukisa izicatulo. Ngokusebenzisa amandla adata ukubuyisela iimisebizo zakumarketi, izinesi zikwazi ukuphucula amaratesi. Ukusetyenziswa komoya okusebenzayo njenge-customer relationship management (CRM) softhaware, imibhalo yesithunzi kunye ne-AI driven insights ifanelelisa izifirma zokufinyelela lokulandelana. Kuzo lwabahluke abanye abahlukile abantu ababuyiselwa ngazo lama-tool, ukuze babuyekeze amandla apho abasebenzela ukuthi bafundekile kunye nokutholeka kwabo. Loku kwenziwa yinto yokugcina okuncane kanye nokuthi izifirma zizihlabeleka phakathi kokuthatha phansi ekutheni lwayo lwezilondolozi ezikhathalayo lwezinhlanga ngesikhombiso.
Ukuphatha kwezinto lapho (AR) uziphathelisa ngokukhangakala isimo sokuqinisekisa amagama emazweleni edluleyo kwiindlela yokusobuza izinto ezivamileyo ephandle kwesayithi yomsebenzi wemali. Ngokubonisa ubungako, i-AR uphucamisa ukusetyenziswa kunye nokuhlonipha kwezinto phakathi komphendisi. Ngokusebenjiswa kweBusiness Insider, amabrandi abasebenzisayo i-AR kumakhwebhu akabo abafuna umthondelo odlulileyo nge 30% kwi-interaction yenkundla. Ukuphawula kwe-AR kwiB2B beauty marketing strategies kukho okugcinwe kakhulu, ipromise ukuthi ziqedwe kakhulu izinto ezisetshenziswa ephandle kwesayithi yomsebenzi wemali esebenza ngokushesha kodwa. Ngokuba le technology lizihleli, ukuhlawulwa lokuncane kwe-AR lingavumelela ukuthi liphinde libe ngokugcwaliso lokuhlola ukuthi amakhompani asebeauty angavumeleke amandla.
Ukupumela kwe-EU Ecolabel uhlanganisa ukuthi umsebenzi wokuhlela emfazweni engaphandle ukuze kube ungeniso olunqamene kakhulu lokusebenza phakathi kwabantu ababizine nge-produkte zokuhlukeka. Lolu hlobo lwe-certification ifaka amandla okubonakaleyo ngokwesikhathu esisodwa, ubungane nge-sithembiso sase-ndaba ohleliwe ahlukanisiwe amakhanda e-Europe apho 85% abafundisi babalinganise amaprodakthi akho e-Ecolabel certified. Izibhizinisi ezihlukene ne-compliance loku kufuneka amandla ekupheleni kakhulu, uzokudinga ukuthi izidingo zokuhlula zibe yinkululeko kakhulu phakathi kwebizini elibizine.
Amasistimu ephandle kwezikhundla zihlukele ukuthi lokugcina ngokuphambili kwi-chain yezilungiselelo zomgomo wobuhebhu. Lolu hlukelelo luhloniphe izindawo ezinethuthukiswa ngepakhejini, uzokususa nokususa ukuhlala kwesikhashana nokuhlukene kwezindawo. Izibhathisi ezithatha amasistimu aphandle kwezikhundla zibe ngaphansi komsebenzi omkhulu ngokwesiphumo esisodwa sokudibanisa okubhekiseleyo ngokusebenzela ukufakwa kweempakageji nokuhlukanisa umthondazo wokushintsha. Ngokulandelana, izifirma nge-L'Oréal, ezivamileyo amasistimu akhiwo, zidalile ukuthi zingavali elishumi nesine % ukususa ukwenzela kweendaweni. Ukuthi ngokwesiphi, le ndlela ifunda isithombe somdabu njenge-eco-friendly, uvumelela abahamba abangazama ukuthi bakhuliswe kumdlalosele edlulekileyo yokubuhebhu.
Amaphatho yokuthumela okuningi kwezilondolozi zikhuphelo izimbali ezifanele ngokulandelana nezinesi bese ku-B2B, ezincedisa ukusukuma kwisebe esiqembu. Izilondolozi zakho zikhuphelo izimbali nokuthi zibuyelela isithombe somdebe ngokwesikhashana sesintfo sasendaweni asesizulu. Izigaba ezincinci zisebenzela ukukholelwa ukuthi ngaphezu kwe-50% kwabantu ababangako babeyayiphi leliyisho lokuthi lalungiselele ukuthi liqale kuthumelwa ngezinto ezingazange lizisukelele imibuzo. Lezi zinga zifumanekile ukuthi zihamba ngenkxaso yokusukuma kwisebe, uzokusetyenziswa kubantu abaningi abanemibuzo wamandla ekhoyo okuthi amandla ahlola ukusukuma kwisebe.
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