Imili yobuthi besebe lalimemezi kakhulu, uzoba abasebenzi bakufuna izinto zokuhlola. Livepro Beauty inamva kakhulu ngokushintsha ukusukela kwabantu ababizwa nge-B2B.
Ukuba kuhle kwezilungu zombuzo zokuthi zihloniphe izinto ezingcinane ezinikezeliyo luyenza imili yokuthi yabelana nge-B2B ngokukhishwe kakhulu. Izibophezelo ezindlela zikhululeka ngokuthi kukho usuku lwamashumi amabili wokuqala lokusebenza kumithombezelo yobuthi obungcono, ukuvumelana nokuthi abazilungu babafuna izinto ezinikezeliyo.
Ukugibha kwezilungiselelo ezintathu kusukela isekwa ngenxa yobuciko oluhlu, ungenisa uhlukaniselo lwenqanawe yebhuti, ngokuba iikrimu zomgciwano wezindlu zombili ezifunyaniswa ezinye. Ukudibanisa komkhakha lokuthi akhiwe ukuphumelela ngamakhulu, ingezansi e-15%, ifumanisiwe ngokusebenza kwesintu sokuhlala esihlanganyeli, okulandelayo kunoma amahlaba asebenzayo nokuthi amahlaba angaphambili kunezinja ezidinga izilungiselelo ezinhle ezinethile ngazo kanye nezinja ezidinga amagama ezithile. Ukuthi umthombo omuvumelwe wakhiwe ngokubonisa ukuthi ubuncinci besebe phakathi kwabantu ngokusebenzela imigomo yesikhathi sokuhlala esihlanganyeli, uzokususa abasebenzi ukuyongeza izindlela zakhe zokushicilela. Ngakho ke, useshoni lwemibhalo wesintfo sokuthenga nokufakela kufanele likhangele amalayithi alandelwayo ethi khona kahle ukuthi amagama angavamele amasetshe amacala nokuthi amagama angavamile amasetshe amacala nokuthi amagama angavamile.
Umbiko wesicelo sokuphucula kwiseva yomsebenzi wokuphucula okanyeleyo kusetyenziswa ngokubonakaleyo kwiqhobo lwezinto zombuso ezifanayo ngezihlobo. Izibophezelo zikhuluma ngeqinisekiso le-30% kusenzo esiqhutywayo ngamavuselelowe amandla ngokuhlala kumanyango olunye kunye nokuthi olunye, ukugcina ukuxoxa lokufaneleka lokuhlanganisa izindlela ezidingekayo ezikhona kwi-digital kunye nezindawo eziphakathi. Lwendawo akukho ukungena nokukhetha kokuthola kwesikhwama sokuthola futhi izidinga zokuthola kwiseva lesiphakathi. Ukufakwa kwezindlela ze technology, ngokubukeka ngokwesiphiwo lesiB2B sokuphucula komkh ca, kushayisana isenzo senqanawe kunye nokuphucula okudingekayo, ukuhlobisa imithombo eyahlukileyo kwalapho abantu abaningi babhekisele, bafinyelele umthondazo wokungabangako kwiseva lesimbulo.
Livepro Beauty itholela ngokwesiphi esikhatsini lesiB2B somncedisi wesibhuti ngokusebenzisa amabhlebeko akhe aphandle kwezinye izindlela ezikhoyo, ezifakelwe ngokugcineni ukuze kuhluke iimbali yomphilo nesibhedlela. Amabhlebeko oku kufuneka ukuthi zisebenze ngokukhulu kunye nomkhankaso wabasebenzisi nokuthi wamandla ukusihlisele, lokhu kulandelayo Livepro phakathi kwabantu abanye. Ngokuhlola, imibhlebeko yakhe ephindaphindiwe kuzothola amalungelo omuhle kuhluke umphilo nokuphumelela, ahlalekile kwiimbali yesikhashana kunye nezindaba zokugcina. Ngokusebenzisa lezi zimbhlebeko ezikhoyo ezimandla ukusihlisele, Livepro sikhipha amakhosi omtsha kunye nokuthuthukisa ukubuyeleka kwezintlonde zokuthengela. Ukukholela kwenqanawe yokuhlola kuhlanganisa ukubuyiselwa kwezilondolozi kanye nokuthola umthetho wesithathu.
Livepro Beauty uphumelela ngokuphakamisana nge-analytix eziyindlela kwe-AI kubheka izidingo zomkhonto, isithathu esifanelekayo okuthiwa kakhulu kuzama phakathi komphilo kwe-produkthi nokugcina ukulandelela kokwakhiwo. Ngokusebenzisa amathuluzi angemfazwe we-AI, Livepro yakha ukuqinisekiswa kwesihloko sokuhlola kwe-sales ngu-25%, ubungumangaliso obuhle lokuhlola ukusetyenziswa kwe-produkthi ukuyimekelwa imibuzo yobunyebo. Ukuthi kwenzelelwa kakhulu kunikeza le nto lapho lesikhwephe sezikhona kufastidiva nokuba kuhamba ngokumbele ku-B2B beauty sector. Ukusebenzisa amanani angemfazwe we-AI akukho ukuthi Livepro uziphindaphinde ngendlela yokuhlala ngaphambili kubheka izidingo ezintsha ezikhona ezintsha, uzimisele ngokubhekeka njengomphathi wokuhlolwa nokuhlola ngokususa kulesi sisekelo.
Amasolushoni esikhundleni semoduli ngamva kokuthi Livepro kuhlelwa ukuthi uqondise izindlela ezinhlanganisayo ukusukelwa kwezinto eziphakeme nokugcina uhlobo lwesikhashana lokusebenza emasendaweni. Amasolushoni akhona amaphumeleti okuningi, phakathi lokunye nezi zokuphakamisela kwesikhundla. Ukufinyelela kunjalo kuhluke kakhulu ekuziphambili kweB2B, ngoba kukwahlula ukubuyiselwa kwebranding nokuhlola okulandelayo olungabhedwayo. Ngokugcina amasolushoni amoduli, Livepro ususa abasebenzisi ukwenza izinkozo ezindaweni zakho ezithile, ukusukelela indawo yakhe njengomphathi omkhangeliso nokuthi wahlukile kanye nokuthi wahlukisa ngenkxaso yobuti.
Ukhetho lwezilungiselelo zokuphuculeka kwiQ2 ngokuhlola amandla okusetyenziswa kwesayithi sokuqaphela umsebenzi wokuhlola amandla. Ngokubheka ukuthi zingene izilungiselelo ezilandelayo ngokushesha, izimvume zakwakhiwo zazibhekisele indawo yokuba ngezikhathi esizidinga ukukhuluma nokuhlola amandla, uzokusetha imigomo yezikhundla ezifanekiso. Ngiyinye iinkampani ezinethemba ezimali ezinhloko ziyahlala ngokugcina ukuthi zihlola amandla apho aziphucula izilungiselelo, uzokusetha ukuthi lokho kufanele kunye nekuthi lokhu. Ngakho ke, amakhulu akhetho abafundisa ukuthi kuhlanganiswa nokwakhiwo ngokuhlola amandla kuhlela ukuba kunezimo eziphumaphi ezikwenza ukubuyiselwa kumlando wesayithi kunye nokuhlola ukuthi lokhu kufanele kunye nekuthi lokhu.
Umvula uqondela ukuba kuhluke amandla esikhatsi sokuqala sokuthi zihluke izidingo zokusebenzisa amaphrodyakhti, uzogqunywa ngamakheli abafumanekayo ukuba bazingeni ukubuyelela amaninzi okuhlala kwezinhlanga ezimbili. Izindlela ezilungileyo zazibonisa iimpendulo zezikhathi lokhu ngelixa abantu bazofuna amaphrodyakhti angaphansi, angaphakathi nokuthi afanele. Iinkampani zingabizisisa amandla wokusetyenziswa ngokusebenzisa imvume yomkhandlu wesithathu kunye nokusebenzela ukusetyenziswa olungumoya olunomasango ngeentsha ezikhatsi lokho. Ukufakwa kokuphendula umlando omncane weempahla ephindwe kanye nokuthi engenayo ezikhatsi lokho kuzobheka ukukhuluma nokwesabi kwezikhona. Lwendlela akwaziwayo ukucabanga amandla edlule kanye nokuthi kuhlela ukubuyiselwa kwesayithi sesayithi sesibhuti sesiphakamisana kwiisayithi zesibhuti.
Ukubheka amandla kamva kakhulu lokusebenza ngemvume yokugcina isibindi esiqendu sisekelwe ngezikhathi zomdumbu kukho kuhlukele ukuthi umthondzo wokuhlola kusukela emva kokunquma kwemvula. Ukufakelwa kwezilungiselelo zikhona izimbongi zokuthatha ezifanekiso, zikhuluma ukuthi kulungile ukuba amandla akhethwe ngaphambi komoya. Izindlela ezisetyenziswa zingabonisa ukuthi ukuhlolwa kwezindlela zihlala kakhulu ngokusebenzela iindawo ye-soshilomedi kunye neziqhuthuwano zezinhlanhleni ezinikezela ukuphikisana. Ngexemplo, izinqaku zeziqhuthuwano kunye nezindaba ezisetyenziswa eziqinisekayo kwi-soshilomedi zikhona amaratesi angahlukeleyo okushayamazane nokuthi ubuyekezo lwenqanawe lwakwazi ukuphakamisa. Lolu hlobo lwegama lizihlangene nemibhalo yokuxhumana nomphilo wezicadleli, uzokusure ka-umthondzo wokugcina isibindi esiqendu sisekelwe ngezikhathi zomoya.
Ukubuyisela okungazenzekelayo ngamandla wendawo luhlukahluka ukusindiswa amahhulinthi akhonya, ngokugcineni lokunye nezinye izinhlelo zokuthengisa. Ngokusebenzisa amandla adata ukwenza imibuzo engaphakathi kwezinsimu, izinesi zikwazi ukuphinda ukusetyenziswa kwesintu. Ukufaka amanqaku njenge-customer relationship management (CRM) software, analytics platforms, kunye nomndla omkhulu wokuqala we-AI, uzokusetha le ndawo yokubuyisela. Njengemibono yezilimi ezithile, amandla eziyi-beauty aziphindaphinda ukusetshenziswa kakhulu kumabheni abaningi, ukuze kuhluke ukusizi kanye nokugcina kwezindlela ezinomsindo. Lolu hlobo lwesisekelo lwakwenzeka ukuba umnotho omncane wabantu, ukusetshenziswa ngenkululeko kwi-industri ye-beauty kunye nokulima ukudlula.
Ukuphatha Kwesikhatsi (AR) uyahlukile kubhedlela lokusebenza olwandle lwezinhlobo zokusho izindlela ezifanekiso ngaphandle kwesikoleni esisebenza kwisekhombisi lesibhuti. Ngokufinyelela ukusetyenziswa, AR uphumelela ukusebenza nokuqinisekisa kwezinhlobo phakathi kweziciko. Ngenxa yobuciko labalulekile, abasebenzi ababiliweyo bafuna AR babone umthelelo wokuhlala okuhluke 30% kumakheli. Isenzo sokuqinisekisa sokuphatha kwesikhatsi sesikhombisi sesibhuti esisethweni sabanye nebasebenzi sibonisa ukuhlawulwa okuthile ngamandla ekusetshenziswa njengamanje-amanje obunyawo babuyiselwe. Ngokuvavanywa kokusebenza, amandla amaqhelekileyo amaqhelekileyo akusetyenziswa kuzokwenzela isenzo semphakathini yokuba kunye nokungena komphakathi esebenza ngokuphambili kwisekhombisi lesibhuti.
Ukupumula kwe-EU Ecolabel uhlanganisa ukuthi amagcinisi ase-Afrika ephakeme ngokwesiphumo esibuyisileyo lokusebenza nge-produkta ze-beauty. Lokuhlanganiswa kukhonjwa ngokukhulu emazibenini, kunqwenya ukuba amagcinisi abafinyelele umoya omkhulu, futhi usizo olulandelayo lusunguliwe ngokubhekisisa isithombe sase-85% wesikhashana sokugcina amagcinisi e-Europe efanele okanye e-Ecolabel. Izithomo ezihlalangene nezi zikhupha izimbiso ezinethemba, uzokususa ukuthatha kwisebenzelo sezokuthengela kwi-maketi ye-B2B.
Amasistimu ephandle kwezinhlobo ezifana ngezihluko zokuthiwa kusenzo lokungcono esikhatsini sibhizinisi somncedisi wemali. Lolu hlobo lwenkcukacha lungayipha amandla ngokufaka nokuhlola amabhebethe, ukusuka ukubonisa ukuphela nokulandelayo. Izithomo ezinikezelwe nezilondolozi labantu abasebenzisayo labahlala izilondolozi eziphandle kwezinhlobo zomncedisi babone amalili angazinye ezindaweni zokugcina ukufakwa kokuba kakhulu kunye nokuhlola okunamandla kwabantu abahlonishwa. Ngokwesibhedlela, izinkampani zikhethekile njengeL'Oréal ezisebenzisa lolu hlobo lwencwadi lwalumela isixa lesilandelayo le-40%. Ukuthi oku kuhlanganisa umdlobi wobandlayo njengokuthi uhlola lokuncedo olungcono, uvuleka abantu abahlonishwa ngezinhlobo zokuncedo ezintathu.
Amaphatho yokuthengisa okuningi lokusebenza kwiqhame lezintshisekelo zihlukele ngokukhangelwa ukusukela komphakathi ezikhethisweni zomsebenzi waseB2B. Izinqubo zakho zakhiweyo ezinikela ngekuphucumana nokuhlola ukufundiswa kwesayensi. Ngokwesiphi sokuqala, amasithathu akahle abafundi bayahlukanise ukuthi bakhona abangaphandle kokuthi babhalale imali yezinto ezithunyelwe ngokuthi zizishayelelwe ngokungcono. Lezinye iindlela zifumanekile ukukhangelwa kwisebenzi sesayensi esingabonakali, uzokusetyenziswa kubantu ababili abaningi abakhetha ukuthi izinkampani zibe ngokulandelana nokuthi zikhethelwe ngokungcono.
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