Ngiyiqhutywa i-Apriyi imigomo yedwala yesikhashana sokuqala, idlozi elikhulu lokusebenzisa OEM/ODM, njengeLivepro Beauty, ethathe umthombo omtsha kakhulu ngokwesiko lokusebenzela kwiB2B. Ngokubheka ukusebenza kwesikhashana sesiLivepro Beauty, singabaleka amahluwane amaningi kunye nokufundiswa okusebenzayo kumagama odwangene.
Ukuphila kweziciko zokugcina olunye ukuxhasa amagama akhethiweyo ezinhlanganisayo ezinamandla ngaphandle kwezisekelo esikhathini. Ngokwesibonelo sawo se-McKinsey, umphakathi wokuqala we-70% usayiqhubeka ukuba uhlaleleka ukuthiwe yinkomo yokuthenga okubonisa isiphumo sokushintsha phakathi kwabantu abahlinzekileyo nokuhlola lokungafaneleleyo. Lomsebenzi wenkcukacha ungabiza izifundo zezinesithathu ukuyimbisisa imodeli yezilondolozi ezihlalene ngephakati lokungafaneleleyo, okufuneka lento aluleke ukusetyenziswa komphakathi yokuthiwa ngokulandelana nokuhlola lokungafaneleleyo kwiindawo ye-beauty. Ukushintsha phakathi kwabantu futhi bengxoxweni ukuba izifundiso ziziphumelele ukuthiwe yabo ngokuthiwe ngazo izinhlangano zezilondolozi ezingcinane.
Kuthathu, isihlanzelo sesiAsia-Pacific (APAC) sihlelwa ukuba kuhluke amandla akusukela lokuhlula, usetyenziswa ukuba zikhulu imilondolozi yesibhedlela sakhetha ngalokho olungabiyipheleleyo ngeminyaka yakho-2025. Ukunqumekeka okulandelwayo kwizwe ezimbini njengeChina, Japan, nokKorea, ngenxa yokuqala kakhulu yokugqibela izinkozo eziphumaphakathi nezingxoxo ezincedwe ngokubhekene nenkabi yenkululeko kunye nomthonyama, ubheke ukuthi le ndaba. Ukuphawula kakhulu kweonline sales esihlanzelo sesikhatsi singezange zikhulu imigca eliphawuliwe ngamaxesha we-18.8% yomunye webeauty and personal care market revenue ngeminyaka yakho-2024, uhlelwa iindlela zokusebenzisa amaxwebhu okanye amagcindelekile. Izifirma ezisebenzela ukuba zisuke zithole APAC market zizoba zibuyele kwiB2B partnerships ezidingekayo ukuba zikhethe izinhlelo zenkululeko engeziwe ngokwesihlanzelo sesikhatsi, uzobuya kuwo ukufinyelela ngokusebenzisa inkululeko yokuhlola kunye nokuhlola kwezinkabi zemvelo.
Izinhlelo ze-OEM ne-ODM zikhethela ngokubanzi kakhulu lokuvumela ukufakwa kwezinto ezintsha kwindawo yokuhlala, ucingisela izinkampani zokuhambisana ngezinto ezindala ezinikelwe. Izinhlelo zakhiwo lezi zibuyelela izinkampani zokugcina kwiseva esidingayo ngokukhombisa i-production ne-design ngazo abahlali ababekhona. Imodeli yakhiwo leyo iyiphumeleka ngokuthi lizama ukufaka amanqaku okugcinwe ngokwesobizo lokusebenza lokulandelana nokuphatha isobizo. Ukuxhasa kunye nokusetyenziswa nge-OEM/ODM providers uzama ukwenza ukungena kwezinye izindlela ezithunyelwe yeziciko, uzame ukufakwa kokungena kwezinto ezifaneleleyo ezilandelene nokuhlola lokuzama ukuthi imigomo yesobizo.
Ngokushesha, amaprodakthi ezintsha zomphilo wemvume okwenzekileyo kwiB2B iphetho lezi zikhululeka izifundo esidingayo lokungabizwa ngezinye izinhlanga zokuphila wezindlu. Izinesi ziqinisekisa ukuthi zibuyeleye ukuze zihlale kahle ngendlela enhlawene neziphiwo ezisusiweyo, uzogcina ukusuka komoya olukhulu olusebenzayo lokuhlola ukubuyela emanzini. Ngokugcina, ukufundiswa kumiphi omkhuthazi womncane kunye nezi khuthe zesi OEM/ODM zithandisisa izifundo zezinto ezenzele kakhulu nokuthi kuziphatha kahle ngokulandelana nokuthi abantu bayayixhasa ukuthi bakhululeke umculo wesibili. Ukuzama ukuthi lokhu kuhlala kahle kuzoba ukuthola izinesi ezilungiselela ukuba zidibanise imvelo yabo ngaphandle kokunquma kwamali kunye nokuncedisiweyo kwezindlela ezikwenene.
Ngokushesha, uphawu lwendlela lokuhlola nokuthi ukudibanisa kwi-Asia-Pacific region kuzobuya ukuthi ibhuti lesiB2B sikhona phambili. Ngokugcina, ukusetshenziswa kwezi khuthe zesimo OEM kunye nezi ODM kuzofundiswa ukuthi kuhamba kakhulu nokuthi kuziphathwa kahle izinhlanga zokuphila wezindlu. Amabhedwayo angaphambi kunezinye ezithanda ukuba zihlale kahle ngendlela enhlawene nokuthi kuhlola kakhulu ngokuthi kuhlala kahle kwiimbizo yokuphila wezindlu.
U-Livepro Beauty udalile njengekhiqizo lokuthuthukisa lomsebenzi wesibayiso sokuqala, ngenhlaweni yamashumi amabirhandlululo emigqugquzeleni nokuthiyo. Ngokwesikhephe sesikhatsi sokugcinwa kwi-2003, umbuso wakhe waphinde wafumanisi ukufocofa izindlela ezintathu zokusebenzela ukwenza amandla okanyekeka kumthetho wesibayiso, uzokusetyenziswa nokuphendula amaphephandaba ekunene nokuthiyo ngokwesilondolozi sezilungiselelo ezilula kumkhonto waseMereka WaseYayisayithi GMPC kunye ne-EU ISO22716 Cosmetics Good Practice Certification. Izimvume ezingazangele, njengo-serums ezindwendwe nokuthiyo oluhluhlulekile, ziyavakasha kwizikhathi ezimbili ezifanele ezihlanganisiwe ngokuthiyo kumakheli akhe. Lolu hlobo oluningi lwemvelo lokuthuthukisa kulandelayo kufuna ukuba uLivepro uhamba njengomthetho omncane nomndeni we-OEM/ODM futhi ungene ukusiza izinhloso eziningi zokuthiyo nokuthuthukisa.
Livepro Beauty uqondile ukuthiwe kakhulu lokugcina olwandle, usetyenziswa kakhulu imibuzo nezindaba zayo ukufinyelela amakheli eziqondisiwe ngemva kokushumi amahundred ngezilindi. Ngenxa yomsebenzi wakhe omkhulu okulandelayo, umbhizinisi weB2B uzoba amaphrofethi athisha ukuyeyokhipha izindlela ezintsha ezintsha kakhulu. Ngokubanzi, ukusebenza kweLivepro nokumngeni waseAsia ofanele kwenzelela ukuphatha kwemvume kunye nokuthiwa kakhulu lomsindo wobandlululo bese ngamandla yakhe yokusebenza nokusetyenziswa kwezindaba zayo. Ukuthiwe kokugcina olwandle lokungabizwi kakhulu ayiqinisekisa ukusebenza kweLivepro kodwa akuyona ukuthiwe nokuthiwa kakhulu lokungena izindlela ezimbili zeziqondisana.
Umbono wesithathu esikhundleni kwezinhlelo zokuhlala ezintathu ezifaneleyo ngokuthi amaphrodyakhi asebenza njengemoya wendlovu kunye nokulula ukhupha kuhlanganisiwa ngekhotho elingezantsi. Ngoba abantu bayazi kakhulu ukuthi yini okufakwa kumiphrodyakhi yakhe yokuhlala, isithathu sesinye sokuhlala ezintathu sizizama ukuhlala ngokubanzi. Lomzekelo ucabanga ukuba akukho lapho amakhompoti angazibuyelela izinkomo zokuhlala ngokulandelayo. Ngokushesha lokusebenza kakhulu kanye nezindaba, amakhompoti azikwazi ukususa lokungafanele umkhonto wokuhlala ngokulandelayo. Amaphrodyakhi angazibuyela ngokuzenzakalo nokuthi zizame ukwenza imisebenzi yesinye sokuqhubeka nokuthi zizimele ukususa izinkomo zokuhlala ngokulandelayo, uzame ukubonisa ukuthi zihloniphe ukusuka kanye nokuhlola. Lokhu kucabanga ukuba kulingekileyo, ukuba kuhluke ukusetyenziswa nokuthi kuhluke ukusizo kwezindlela ezinomsindo kunye nokuhlola.
Isilondolozi somphofu umhlaba uthuthukisekile ngokubanjwa, ngisho ngendaweni elithile Ukhawuleza lokuhlala izinhlobo. Ngokusho, i-Men's Hair Wax (150g) kunye ne-Men's Hair Oil (100ml) zingavamile kakhulu. I-hair wax, ifumaniswe neshebha lesikhulu kunye neVitamin E, inikezela ukusetha kakhulu, uphupha kunye nokunquma, uhwebiswa lokugcwalisa, kunye nokuhamba kakhulu, kunye nokuncedisi okufanelekayo, engenakuvamiswa. Lolu hloko lingenisa ukukhetha lwesilondolozi somphofu esebenza phakathi komsebenzi olungaphambili. Ngakho ke, i-hair oil, ifumaniswe nesicatsho sesihlathi lesincopho kunye ne-squalane, inikezela ukunyusa okukhulu, ukususa iqanda lembuzo, ukungabhedelela amathuba, kunye nokungahamba ngaphansi kanye nokungangene.
Izinkozo zikhuliswa ngokukhombisa, uzokususa amagama esethweni lokusebenza apho azibuyeleka kwezinye izindlela ezidinga ukuthi zisizelelele kwezinye izinhlelo neziqinisekiso zokugcina okulandelayo. Isilishenisi sokugcina lemfowethu wabafazi, ngokuvamile, isetshenziswa ngokubhebha phakathi komkhankaso engcono yokuthi yasizelelela ukuze kube ngeyimfazwe yezigcino elihle kanye nokuhlola. Amakhosi weB2B akhuphi imvume yokusebenzela kwesikhalo lesi sikhathalelwa ngokuseta amagama amahle kunye nemisebenzi yesayithi esizodwa kumahlaba wesintfo.
Umbuzo Omhlophe (AI) uhamba ngokubanzi ukwenzela uphumaphandle kwezilondolozi zokugcina izindaba ezinhle. Izicatshulwa zithetha ukuthi amasoloshini a-AI angakhothanda emfazweni we-beauty tech, ukuhlukisa okungakwaziyo amaninimizi wabahambe, abesetyenziswa nokusetyenziswa. Izifirma zingabiza AI ukusebenzisa izindlela zakho e-B2B, uzokusukela izigama lemaninimizi nokuhlukiswa lokunquma. Ngokusetshenziswa kwezicala ezincane, izibizo zizoba kuhluka amandla amacala angenziwe ngokudingekileyo. Amamodeli akhiwo esenzeneyo ai-AI asikhwalelwe ngokuthi babhekele isisekelo sokuphatha nokufumana kunye nokusetyenziswa komoya omphumeleyo. Luthekani lungenalwendawo lwesifundo esikhoyo ukuba izifirma ze-beauty zisuke ziphumelele khona kakhulu njengemvume lokuncedeka lokuhlanganisa ngenkxaso yokushintsha nokuhlukiswa lokunquma kwiimbambo engaphezulu ngokubheka ukudibanisa nokuhlukiswa olungapheli.
Cosmoprof Asia uyaphumelela njengomsebenzi omphambili wokuxhumana ngemibuzo yabantu ababekwe ngezindlela ezifanayo, ukugcina ukuthi imiphumela yasekupheleni kuhluke amandla akhe kuqhubeka okungakhotholi B2B, ngisho emva kwezisekelo zezimali OEM. Umculo ophathelwe eHong Kong uhlanganyele ifundi zombuso webhuti obafuna ukubuyela kwiimvume ezintsha ezihlukileyo endaweni ye-Asia-Pacific. Ukuthi luhlola lokuxhumana alingavakashiwe ngokwesikhatsi esisodwa sokuthi Cosmoprof Asia noma Cosmopack Asia, ukuhlukanisa ukusamangalala okufanelela okungaqondiswa. Ngaphandle komlingo wobuchule, ukusebenza kwendlela yokulayisha imithombo eziqhutywa kanye nokuthatha amakhosi, ukwenza ukuthi umuntu wakho wenza ukuthi umuntu wakho, futhi ukuthi umuntu wakho uzame ukususa kwindaba zakho nezinhlobo zokubhedlela ukuthi usuke usuke ubuyekezele.
Izilungiselelo ezifanayo nemi-GMPC kunye ne-ISO22716 ziphumeleya isicwangciso esikhoyo kakhulu lokuhlola nokuhlola ukuthi uhlamvu kunye nesibhakabhaka ngokwesobizo esisihlanu sokuphephile kanye nokuphathelwe emfuleni weziB2B ze Beauty. Izilungiselelo zakhiwa njengamandla yokuhlola okuthile nokuthuthukiseni kusenzo esizenzekelayo kwisebe sokuqinisekisa. Ukhishwo lwesintu luchaziswa ukuthi izifundzisi ezahlukene amaphetheli amahle abaningi iimboniso zokubuyela ekupheleni lapho baphumela ukusombulula abantu ababiliweyo. Ukuba uLivepro ubuyekezele intloko yake ngokugcina kulesi sicwangciso, ubaluleka njengomthengisi ohluphile loyinhlangano obabiliweyo bazame ukuthi baphele. Ngokufinyelela kumncedisi wakhe wezi silungiselelo, uLivepro uzama ukubonisa ukuthi ufunda ukwenza imithombo ephakeme kuhlanganiswa, futhi uphucuke umlando wesikhashana sakhe kunye nokuziphatha amagalelo amakhulu ngokuxhumana nomunye wemiparntership yezindawo ezintsha zezantsi ezintlhabo.
Umbhako wesintshane uhlela isithunzi esisodwa kuhlanganisa izicathulo zomoya B2B ezindaweni zokugcina, uzogqunyweyo ngephakathi lapho abahlali babaluleka amakhono echanekayo ngokulandelana nokuthi amaphrojekthi ahlola imibuzo yakho. Izigaba zithetha ukuthi abasebenzisi bayabaphumelela amaphrojekthi angcono lokuhlola indlela yokuhlala, ubungena amaphrojekthi kuze kube khona ukuhlanganiswa nokuthi amaphrojekthi angcono lokuhlola indlela yokuhlala, ubungena amaphrojekthi. Amaphrojekthi akhawuntsha umbhako wesintshane esihlaliswayo kufanele kuhlanganise okwesintu esikhoyo, esikwenza ukubuyiselwa kwamaphrojekthi kunye nokuthi kuhlanganise amaphrojekthi kunye nokuthi kuhlanganise amaphrojekthi.
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